With 100’s of sessions and 1000’s of participants, we’ve seen every outcome imaginable in Scale Up! One thing we learned: clearly define a ‘winning goal’ that resonates with your participants. Here are 12 ways you, the facilitator can define ‘winning’ in Scale Up!

Why winning matters

In Scale Up! founders, investors, students, angels, ecosystem builders form teams, select a case company and race to outcompete their fellow ecosystem founders. With Accenture in London a few years ago, we had 15 teams. In Vancouver recently, we had 12 teams, in Dubai we had four teams; all leaning in to outcompete the market.

Just like in real life, scaling a young startup is a race, it is a competition. You are competing for market share, for investor attention, for the best advisors and, ultimately, for the best outcome for the people sitting on your cap table. Startups are inherently competitive. So, it makes perfect sense to bring the same attitude, the same animal spirit into the Scale Up! programs. In fact, there is no doubt, that pushing the competitive spirit, pushing the ‘winning’ narrative move the best teams to step up and scale up. Winning, if you will, make everyone do their best work.

Elmo, winning, in Canada, 2026

How…… winning?

So, if that’s the case, who should teams be structured to win? What should or could be the winning aspiration? What’s the goal line? In real life, these goal lines are fledging. Raising a seed round marks a big LinkedIn celebration, hitting 25M ARR and securing a Colt title in Dealroom’s data set is ‘winning’, hitting Unicorn is ‘winning’, even delivering a wildly successful IPO is ‘winning’, even if it might crash just weeks later (case in point, Figma (down 42%), Klarna (down 65%) and Stubhub, down 71%). I guess, in some cases, doing an IPO might need feel like winning just weeks after (remember, most shareholders have six-month lock-ups….)

Given that, how can you, as facilitator structure ‘winning’ in Scale Up? We offer three categories and 12 options you can explore.

Winning also happens online; running Scale Up Africa Rising! with global south founders, 2026

Introduction level

For entry-level participants, your definition of ‘how to win’ should be simple to understand and simple to achieve. Yes, might want to throw in some Founder Tasks, Strategic dilemmas and canvases, but the idea is, keep it simple. This also applies if your are running short Discovery sessions, where time is limited.

1.      First team to complete a round (one year)

2.      Raise three rounds, make it across the ‘goal line’

3.      Raise 10M, make it across the ‘goal line’

4.      Hit 10M ARR, make it across the ‘goal line

1.      First team to complete a round (one year) The first one is easy. First team that makes it one round around the board, without going bankrupt, wins. Using a single dice, that should be around 10-15 throws of the dice. Enough for a taster.

2.      Raise three rounds, make it across the ‘goal line’ More interesting, more realistic even, is the ‘equity fundraise’ focus. Raise three rounds (psss…, you can select ‘any instrument’ or ‘only priced rounds’. Once a team has completed three rounds, you need to review and approve their cap table. Then, they still need to pass whatever space is left to pass ‘goal’. This version allows you to keep a tight focus on equity fundraising.

3.      Raise 10M, make it across the ‘goal line’ Almost identical,  but with a slightly different metric. First team to raise 10M in investor financing – and make it across – wins. Allows for more luck and randomness, as a single round can be 50.000 or 20M depending on deal terms.

4.      Hit 10M ARR, make it across the ‘goal line’ Similar, but with a go-to-market, market expansion and revenue focus. Secure 10M ARR, by any mean possible, and make it across ‘goal’. This version allows you to push cap tables and deal structures way into the background. Great for shorter sessions or with teams with a limited understanding of entrepreneurial finance.

Across these first four, they are all simple to follow, require only a limited amount of prep work and reduce cap table math to a bare minimum.

Entry-level groups, keep cap tables on paper. Easy, Austria, 2020

Intermediate level

At this level you expect more from the participants. You expect people to be more experienced, more prepared and better equipped for the work ahead of them.

5. Outperform

6. Survive

7. Expand

8. Five rounds

Can you outperform Careem? MENA, 2025

5. Outperform In this scenario, you select a widely recognized scale up in the ecosystem and ask ‘can you outperform’? For MENA, we use Careem, $3,1BN exit in just seven year. In Africa, we use MOOVE, $2BN valuation and global market expansion. For Europe we use Helsing’s Rocketship journey, with €12BN Series D in just four years. You can choose your own ‘outperform benchmark’, but the point is you use an actual, real-life company everyone can recognize and challenge teams to outperform them before time runs out. Personally, I’ve seen this work very well multiple times, and you can score winning on valuation, dilution and time to get there.

6.      Survive Can you scale to a 1BN valuation – or a 10BN valuation – before going bust? Can you race against rising burn rates, demanding investors and meticulous cap table requirements? Can you survive to Unicorn? In this version, you focus on equity fundraising, cap table management and ‘first team to hit unicorn’. You also turn up the heat, the burn rate and keep tough market news coming. In Survive, you expect most teams to go bankrupt, move back, start over again, and run fast for a second or even third time. This is fast-paced, hard-charging scale up entrepreneurship in action.

7.      Expand First team to (XX) Active Markets – and make it across the goal line wins. In this version, global expansion is the name, and aggressive growth is what it takes. You set the target, I prefer 20 active markets, first team wins.

8. Five rounds This feels a bit simple, but first team to complete year five is another easy winning milestone. I don’t really like it, as I expect more at the intermediate level, but for an easy facilitated session, this works pretty ok.

Can you scale to Colt, Unicorn or Elephant? 2026

Advanced level

In advanced, you want to make sure you have scorecard mindset, and aim for a successful exit transaction. You also keep a strict eye on the cap table, auditing all transactions.

9.  50M ARR, 10 markets, 1 syndicated round, ‘best’ exit

10. 100M ARR, 15 markets, ‘best exit’

11. 100M ARR, 15 markets, ‘best exit’, founders retaining 40% equity

12. Best IPO outcome

How to win, Scale Up BC! Masterclass, Vancouver, BC, 2026

9. 50M ARR, 10 markets, 1 syndicated round, ‘best’ exit A great, balanced approach. Teams have multiple milestones to hit, but none of them too challenging. The 10M ARR can be delivered by most teams. The 10 markets are possible but more challenging. A syndicated investment round is not too difficult. Along the way, teams are likely going to raise between two and 15 rounds of financing, raising capital, taking dilution hits and trying to keep their cap table clean. Ending that the best possible exit outcome is a great way to run a Scale Up! Counting ‘best exit’, leave a bit of flexibility for the facilitator, considering highest exit value, lowest dilution, best outcome for investors and best outcome for founders. Sometimes, in low- and medium case exit transactions, we’ve seen preference shares and liquidation stacks really bite. Good lesson, all around.

10. 100M ARR, 15 markets, ‘best exit’ Along the same lines, but more expansive. We here aim for 100M ARR (which should imply a 1BN valuation), more active markets and still the ‘best exit’. Run this if you have more than two days. If not, stick with the one above.

11. 100M ARR, 15 markets, ‘best exit’, founders retaining 40% equity Ok, this winning scenario is really interesting. We recently ran a version of this in Canada. Turned out, not a single team could claim undisputed winning. ARR, markets and exits; all good. But retaining 40% equity going into the exit transaction, turns out to be really hard. Equally, scaling to 100M ARR requires hard focus, and we see teams slipping up and forgetting that 40% founder equity was even a target.

12. Best IPO outcome Advanced groups only, let them race towards ‘best IPO outcome’. Sure, revenue, product development, GTM and market expansion all matters, but ultimately, teams are only assessed on their IPO performance. This scenario is suitable for real-life startups, like the teams we worked with in Dubai recently, where an actual, real-life IPO is something tangible on the horizon. For very early-stage founders, don’t’ try this one, as they might find it ‘too unrealistic’, given the early stage they are at.


Do you want to learn more about the Strategy Sims methodology? Check out the 2025 Strategy Sims in Action report, co-authored by the global ST community. Get it today.

Winning, takes work, also online. 2021

Planning your next session

For your upcoming Scale Up! session, think about your audience, think about their interest, think about how much time you have available and use that to set your ‘winning’ scenario. Only got a few hours? Keep it simple with the entry-level options.

Got an advanced group? Aim for a balanced scorecard with a mega-exit at the end? Got early-stage founders who are raising their first or second round of financing in real life? Aim for Outperform and have some fun with early-stage investment instruments, conversion and cap tables cleanliness as companies scale. Whichever you choose, feel free to experiment with what winning looks and feels like in your program.


Want to bring Scale Up! to your ecosystem, classroom or accelerators? With over 50 certified facilitators globally, we deliver high-impact Masterclasses and Programs for innovation agencies, accelerators, angel networks and investment firms globally. Contact us today.

Scale Up! is a powerful tool for building entrepreneurial skills, supporting founders, angels, investors and ecosystem builders. Globally, 6.000+ have been through Scale Up! But, as a new Scale Up! Facilitator and Partner, how do you actually take Scale Up! to market? In this article, we explore elven proven ways to bring Scale Up! to your market.

By Chris Rangen, Sanjana Rehaja & Stuart Morley

Congratulations, you have gotten trained, certified on Scale Up! Or, maybe you want to support the ecosystem by taking Scale Up! into your part of the world. Maybe you are ready to bring Scale Up Africa Rising! Into the African ecosystem? Or Scale Up MENA! into the MENA ecosystem? or maybe ready to bring Scale Up Europe! into the European ecosystem?

But how, exactly, do you start on taking Scale Up! to market? What are the first steps and what are the best ways?

Before tactics, partnerships, or pilots, there is one uncomfortable truth: Scale Up! does not spread because it is good. It spreads because someone decides to take personal ownership for bringing it into their market.

In every ecosystem where Scale Up! has taken root, there has been at least one individual who stopped waiting for inbound, funding, or perfect conditions—and instead acted with full accountability for the outcome.

This mindset shift matters. Because the early phase of taking Scale Up! to market is not an institutional motion; it is an entrepreneurial one. You are not “rolling out a program.” You are compounding credibility, relationships, and proof—one decision, one session, one conversation at a time.

If you are looking for certainty before you act, you will wait too long.  If you are willing to act before certainty, the market starts to respond.

In our experience, working with global partners across 50 countries, these are the nine most common ways to bring Scale Up! to market.

Who attends Scale Up? Nor sure who your target participants are? Check out this article first.

Note, this article discuss how to take Scale Up! into a new market. Once you are in the market, once you have run your first 5-6 paid programs, the dynamics changes a bit.


Scale Up! is now available in Scale Up! (Global), Scale Up Angel!, Scale Up X!, Scale Up MENA!, Scale Up Africa Rising!, Scale Up Europe! and Scale Up Nordics! In this article we use the term ‘Scale Up!’ covering all or any of these.

Who buys Scale Up!? Not sure who the buyers are? Check out this article first.

Before we start… What’s your level of Scale Up! expertise?

Running Scale Up! is challenging. It’s technical. It requires you to do cap table math in your head, explain 3x liquidation preference and convert five stacked SAFE notes with different terms, while at the same time you need to teach the Founder’s Journey, explain long-term funding strategies and share personal experiences from scaling a high-growth tech startup.

If you are planning to run Scale Up!, you should have a meaningful amount of experience across the startup ecosystem, as an operator, founder, investor, program manger or startup mentor.

Your expertise should cover two domains; domain knowledge about all things startup growth and facilitation knowledge, to run complex groups. If you don’t have sufficient depth in both domain areas, bring one or more partners to work with you.

Alone -or in groups? Anyone can run Scale Up! by themselves, but that does not mean you should. We have much more fun, we learn more and it usually becomes a better experience for everyone if you have a team with you. Two people work well, three or even four people is absolutely a possibility. You decide.

Faculty, mentor, early-stage investor, global Scale Up! Expert, Few can match the expertise level of Scott B. Newton.

The eleven Ways to Bring Scale Up! to market

  1. Existing clients
  2. Existing relationships
  3. Domain expert
  4. The first one is free
  5. Engaging the ecosystem
  6. The targeted approach
  7. The mapping approach
  8. Find the problem-owner approach
  9. The hard work approach
  10. Scale Up! GTM Workflow
  11. Being active, waiting for random luck

1.      Existing clients

The fastest way to get Scale Up! into the market is simple. Work with already existing clients. They trust you. You have a relationship. You already have ongoing work. All you have to do is plug Scale Up! into a workshop or a program you are already running. There is no sales process, no discussions around budget because you already have a contract or collaboration you are working off of.

When Rick first got his hands on Scale Up! back in 2019, it was pretty easy for him to bring Scale Up! into his classroom in Silicon Valley. He was already teaching. This would fit perfectly into one of his already planned classes.

If you have pre-existing clients, projects, programs or classes, bringing Scale Up! into your market is an obvious quick fix. If that option is available to you, go for it.

Rick, our #1 Scale Up faculty, bringing Scale Up! from Europe to the Valley

2.    Existing relationships

With existing relationships you already know your buyer. Maybe you’ve worked together in the past. Maybe she is a for former client. Maybe he just transitioned into a new role in the startup ecosystem. Reaching out to existing relationships will usually lead to a fast uptake of Scale Up! They know you, trust you and are – usually – willing to follow your recommendations.

When Michael first saw Scale Up! in Norway, during the Master Trainer program, he knew exactly who he needed to bring this to. In an instant, he knew the buyers, the pain points and how much they would love seeing Scale Up! in Canada. With strong, pre-existing relationships, Michael could easily and without much delay bring

A useful filter for “existing relationships” is this question: Who already trusts your judgement when you say, “This matters—now”?

In practice, early Scale Up! adoption rarely comes from cold outreach. It comes from people who have already seen you operate under pressure, solve real problems, or lead through ambiguity.

When you frame Scale Up! not as a product, but as the next logical move for their founders, investors, or portfolio, decision-making accelerates. You are not selling; you are guiding.

Trust collapses sales cycles. Credibility compounds adoption.

3.      Domain expert

A domain expert is already recognized as an expert in this field. You are possibly business school faculty teaching entrepreneurial finance or startup ventures. Maybe you are the founder of the leading accelerator in your region, or head of investments at a pre-seed VC fund.

In your role, people recognize you as an expert; when you bring Scale Up! into the market, there is only a short path for you to find your buyers and sponsors. It might even happen within your own university or your own startup programs.

First time Mohammed saw Scale Up MENA!, he knew he had to bring it back to his ecosystem in the Middle East. “Can I take this with me?”, was one of his first questions; and he did. As a domain expert, there are usually multiple programs to explore for bringing Scale Up! into the ecosystem.

Being a domain expert is not only about credentials—it is about pattern recognition.  Founders, investors, and ecosystem leaders listen to people who can clearly articulate:

  • What most startups get wrong
  • Why those mistakes repeat
  • And what disciplined alternatives actually look like

Scale Up! gives domain experts a structured way to translate lived experience into repeatable learning. When positioned correctly, the program becomes an extension of your professional identity—not an add-on offering.

This is where authority turns into leverage.

Mohammed, Rumbi, Chris working with Falak Startups & the Egyptian ecosystem

4.      The first one is free (or, a lot of free pilots)

With the first one is free, you bypass the traditional client and buyer profile. Instead, you go directly to the ecosystem. You engage with founders, not gatekeepers.  Following ‘the first one is free’, you run a large number of pilot sessions, free to attend, free for everyone. These are unlikely to be full, multi-day Masterclasses, but they are significant enough that startup founders, angels, investors and ecosystem builders get a sufficient taste for Scale Up!; and get a chance to realize the value and benefits of Scale Up!  Of course, your skills with Scale Up! need to be decent, or at least rapidly improving.

‘’WOW! Every startup should learn this”, said Costa Rican tech founder Juan Carlos Marti,  of Remora XYZ, after attending a free pilot Scale Up! workshop in Oslo, in early 2019.

“WOW! Every startup should learn this”

In total, as we have been rolling out Scale Up!, we have probably delivered 50+ free, unpaid Scale Up! sessions, maybe more. Test sessions, pilots, free Train-the-trainers, discovery sessions; they all serve the same goal, get many more people to try out Scale Up! – and then ask for more, spread the word and help take this into programs and buyer connections.

A dual bonus with ‘the first one is free’ is obviously, you get a lot of practice. From rapid-fire introductions to explaining tricky term sheets for the 12th time; free pilots double as your training ground. Make use of it!

Importantly, going to market with ‘the first one is free’ requires a few more steps to be successful.

“Free” only works when it is intentional.

The purpose of early free pilots is not generosity—it is momentum. Each session is a compounding asset:

  • Your facilitation sharpens
  • Your language tightens
  • Your confidence increases
  • Your reputation spreads

The facilitators who succeed treat every pilot as if it will be quoted, referenced, and remembered—because eventually, it will be.

The goal is not volume alone. The goal is belief transfer: when participants leave convinced that Scale Up! is something their ecosystem cannot afford to ignore.

  1. Capture, capture, capture

Use this to get photos, quotes, comments, feedback. Write blogposts. Write case studies or even mini-cases. Capture quotes. Capture learnings.

2. Ask for referrals, introduction and ‘where should we take this’?

When running free pilot sessions, carve out at least 15. Minutes at the end to ask for ‘where should we take this?’, and ‘is there any program you’d like to see us run this in?’ or ‘is there anyone you know we should talk to’.

3. Follow-up

Immediately after, reach out to the new contacts and referrals. Be disciplined about reaching out to everyone while this thing is still warm. 24 hours, 48 hours tops. Be active,  reach out and follow-up.

Going to market with ‘the first one is free’ can be a great way to break into a new market, and you can reach a lot of startup founders early on, helping you build momentum and a following around your work with Scale Up! Expert facilitator Enrico recommends 20 or more sessions in the first year to build your facilitator mastery; that’s easily achieved with this approach.

5.      Engaging the ecosystem

Engaging the ecosystem is a tricky way to get to market. Often, it entails many conversations. Many loose meetings. Many coffee conversations. We have seen this approach take up a lot of time, but yielding little results.

With ‘engaging the ecosystem’, you go out and have a large number of conversations. That’s a good thing, but we find that these conversations sometimes lack a plan, a structure and a clear go-to-market workflow.  Engaging the ecosystem can lead to great insights from local accelerators, wonderful discussions with key team member at the innovation agency and great conversations with founders. But that all comes to naught if there is no clear distinction between champions, buyers and sponsors.

Many people, first time exploring their local markets for Scale Up! end up, almost accidentally, ‘engaging the ecosystem’, and it kind of stops there. Don’t be that person.

Ecosystems do not move because they are informed.  They move because someone takes responsibility for alignment.

“Engaging the ecosystem” fails when conversations remain polite but non-committal. Progress happens when you deliberately classify people into:

  • Champions (who advocate)
  • Buyers (who decide)
  • Sponsors (who fund or legitimize)

If every meeting does not move one of these three closer to action, you are networking—not building a market.

Engaging the ecosystem, Digital Switzerland, 2019

6. The targeted approach

In your ecosystem, find one of the top three ecosystem players, be it an accelerator, incubator, business school, innovation agency or economic development agency.

Reach out to them with a clear understanding of the current challenges and problems they are working on. Position Scale Up! to be a part of their solutions roadmap. Partner closely with one or more of these top three ecosystem players.

Build (Scale Up!) programs that are designed around their strategies, their mission and their key performance metrics. Go to market in close, close partnership with one of  these three. Using this approach, you can easily end up working ‘under’ your client, with the program becoming theirs, not yours.

Be aware of this and collaborate constructively on joint communications, case studies and post-program learning.

When Marcus first brought Scale Up! to Japan, he knew exactly which conference he wanted to partner with for the first-ever Scale Up! Masterclass in Japan.

Scale Up! goes to Japan, highly targeted

7.    The mapping approach

Like the name implies, the mapping approach requires a deep insight and understanding of your local market.

You need to spend time to appreciate the key challenges, the struggles and setbacks local founders experience. You are likely a recognized mentor, startup coach. You have access to founders; you spend time with founders. You know the market and the ecosystem in detail.

With this foundation, you spend time, using any tool, to map out and clearly segment, structure and identify the market. once you have a crystal-clear market map, and only then, do you engage with the top stakeholders.

Always, starting from a position of understanding the challenges and how your Scale Up! programs can solve them.

ST partners at work in MENA, with Sanjana,

8. Find the problem-owner approach

Every ecosystem has challenges, problems and gaps between ambition and reality. If you can find, connect and address the owners of these problems, you might find a very short path to a positive outcome.

What are the key problems the ecosystem has?

Who feels them? (often, startup founders, ecosystem builders)

Who owns them, and are responsible to get them solved?

Who lies awake at night, thinking about how to solve these?

Use your toolkit and network. Ask and listen. Do your research. But map out and find the problem-owner. Connect with high-quality content. Be relevant. Be helpful. Be understanding. Be empathic to the problems. Be clear on the solution. You might find this to be a good path to solving real client problems and also bringing Scale Up! to market.

9. The hard work approach

Like the name indicates, our next approach takes …. a …. lot … of work.  Here are the steps we have identified.

A.     Map the market

B.     Define the problem-statement

C.    Define the problem-solution

D.    Build your domain expertise

E.      Learn case studies from the ecosystems (study top companies and investors)

F.      Revisit the problem-solution

G.    Nail your solution-statement

H.    Run three free pilots (small, short)

I.        Capture video, photos, quotes and testimonials. Get references and referrals

J.       Build your skills

K.     Identify GTM partners

L.      Identify target participants

M.    Test your value proposition

N.    Engage with your Champions, Buyers and Sponsors

O.    Run three more pilot sessions

P.     Capture video, photos, quotes and testimonials. Get references and referrals

Q.    Write three case studies and blog posts from your sessions and insights to date  Capture different angles, focus on the problem-solution narrative. Focus on outcomes.

R.     Identify your Champions, Buyers and Sponsors (three ICP)

S.     With the case studies, go back to your buyers, verify the problem-solution-value proposition. Focus on how Scale Up! can help the ecosystem and your buyers

T.      Secure 2-3 paid pilots

U.     Run pilots

V.     Capture video, photos, quotes and testimonials. Get references and referrals

W.   Write 2-3 case studies from pilots and evolution so far

X.      Write 2-3 content expert pieces. Publish in different channels

Y.      Launch a dedicated website, possibly a sub-page, focus 100% on the problem-solution-value proposition. Develop the page with Bolt, Gamma or Lovable, but write it with a Problem-Solution framing

Z.      Use your video, photos, quotes and testimonials.

AA. Engage with the next set of Champions, Buyers and Sponsors

BB. Secure next 20 paid programs and Masterclasses

CC. Scale from there

DD. Become a widely recognized domain expert

That’s all.  but, seriously, the ‘hard work approach’ is built around a few key steps.

–          Start small, pilot and ramp up

–          Focus on the problem-solution, every step

–          Run pilots, but make sure to capture everything

–          Communications, communications and communications

Run many programs, develop, become an absolute expert over time

This approach is not for everyone. It requires a long-term mindset. It requires dedicated. But most of all, it simply requires a lot of hard work.

The hard work approach succeeds for one reason: it rewards consistency over intensity.

No single workshop changes a market.  No single partnership creates credibility.  No single post generates sustained demand.

What does work is disciplined repetition—showing up, delivering value, capturing proof, and doing it again.

This is not a launch strategy.  It is a leadership practice.

Expect a lot of work

10.      Scale Up! GTM Workflow

Over the past few months we have been exploring the topic of Scale Up! go-to-market, in-depth. “How can we get more full-sized Scale Up! Masterclasses, in successful collaboration with our global partners?”

We had building blocks, elements, but not the entire go-to-market playbook.  So, we developed it.  For Strategy Tools Partners and certified Scale Up! expert facilitators, we share the entire, 18-step, GTM workflow.

ST Community GTM workflow. Join us to unpack this together.

Not yet partner or expert facilitator? Explore how you can partner with Strategy Tools.

11. Being active, waiting for random luck

Eleventh and last, we wait for luck.  If you are already using Scale Up! in one market, you can run it here, across education, accelerators, ecosystem development. You use social media well. Run a great IG account. Write great content on LinkedIn, and suddenly your inbox pings.  “Hey, can you come and run….”, from a brand new market. It happens.  It’s happened to us more than once. You just need to be active – in some markets – and then wait for luck to strike. It happens.

Time to get started

If this all feels familiar, it should.

Taking Scale Up! to market follows the same logic founders face when going from zero to one:

  • There is ambiguity
  • There is resistance
  • There is no shortcut to credibility

But there is also upside. When done well, you are not just running programs—you are shaping how an ecosystem thinks about growth, capital, and decision-making.

And that impact compounds long after the first cohort ends.

Late stage founders, hard at work, Scale Up MENA!, Dubai 2025

If you are a certified Scale Up! facilitator, you fully understand the early stages of 0-1, of early product-market fit, of nailing your ICPs, your channels, your value proposition. It’s the same here.

You are, in some respect, a founder with a new product in a new market. How you go to market, matters, a lot.

Hopefully, this article has helped shed light on some of your future options, on how you can take the Scale Up! series to market in your region – and hopefully build a sustainable, lasting business, while also driving development of the ecosystem.

After all, that’s why we developed Scale Up! in the first place, to better develop  the entrepreneurial ecosystem and help more founders scale.


Want to learn more about the Scale Up! series? Check out ST.io

Interested to join the global partner community? Visit our Partner page.

Curious to bring Scale Up! to your ecosystem? Get in touch today, Chris@strategytools.io

This year we will pass 2.000 participants in the Fund Manager! Masterclass. Since launch, participants from 50+ countries have mastered new elements of the venture capital fund journey with the Masterclass. But who are they, and who joins the Fund Manager! Masterclass?

70+ Masterclasses. 5 Continents. 33 Participant Groups

In most parts of the world, venture capital has historically been a ‘black box’, hidden, secret, unavailable to most. This insight led to the development of the Fund Manager! simulation. Today, across emerging and established markets alike, a new generation of fund managers, fund investors, and ecosystem developers is rising. They are structuring new investment funds, deploying capital into underserved markets, and redefining what it means to build the venture capital ecosystem from the ground up.

Based on 70+ Masterclasses, in places like UK, North America, Germany, Fiji, Singapore, Dubai, Western Balkans, Switzerland, Nordics, Mauritius, Egypt, South Africa, Belgium and numerous online cohorts, we’ve seen firsthand how diverse, and how powerful, the participants in a Fund Manager Masterclass can be.

Developing early investment strategy. Cairo, Egypt, 2024

Five Categories. 33 Groups. We’ve Seen Them All

Over these 70+ Masterclasses, we have observed a consistent, fascinating truth: the room is never just one type of person. Based on experience across every program we’ve run, we categorize participants into five main categories — spanning 33 distinct types of participants.

Each group brings different questions, different urgencies, and different assets to the room. Together, they create something extraordinary: a living simulation of the full venture capital ecosystem.

We’ve structured these five categories, 33 groups into the “Who attends a Fund Manager Masterclass” canvas, a handy overview for any ST partners, clients, Masterclass partners and business schools. Download it here.

Five groups, 33 categories of Fund Manager Participants

1. Aspiring and Future Fund Managers — Building Tomorrow’s Funds (8%)

These are the people that show up to learn, to soak in and translate the new knowledge into new, actual venture funds. Participants in this this category come from many different backgrounds. Consulting, finance, corporate; many are MBA candidates,.

They share one thing; a desire to learn ‘all things venture capital’, with the goal of either starting their own fund in the future or seeking a job in the venture capital industry.

Out of this group, we see 5% – 8% following through and launching their own funds, going from masterclass to market in just a few years.

“Wow, there is a lot to take in, and a lot to manage. Extremely challenging and extremely helpful” is a common phrase heard amongst the Aspiring and Future Fund Managers

Following Fund Manager Masterclass participants transition into first-time fund managers. Belgrade, Serbia, 2025

2. Emerging Fund Managers — The Builders of New Funds (40%)

Emerging fund managers, and their new team members, are the true pioneers in the VC space. Many join a masterclass with a fund strategy forming in their minds. Some are deep into legal setup, regulatory requirements and LP pitches.

Emerging fund managers are raising their fund I, II or III. For many, this can be a 10-year journey, maybe more. Some emerging fund managers build out teams, bring in new team members and recruit young talent; suddenly realizing they also need to be training their teams, while also navigating the learning journey themselves too.

“Even with years of experience, there are plenty of concepts we don’t fully utilize or grasp. This program clarified them significantly and gave me new insights.“

-Enrique Alvarado-Hablützel, Co-Founder & Chief Investment Officer, Chi Impact Capital

“This is so realistic. These are just the challenges we are facing right now”, is a common theme heard amongst emerging managers.

Emerging fund managers, in deep concentration closing a deal. Toronto, Canada, 2024

3. General Partners and Current VC Team Members — The Operators of Today’s Funds (30%)

At the core of every Masterclass are the active GPs and their teams — the fund architects already in the field, deploying capital, managing portfolios, and navigating the full complexity of fund lifecycle management.

These participants don’t come to learn what venture capital is. They come to sharpen what they’re already doing — and to solve the hard problems that don’t come up in LP reports. When they join, they understand the basics of thesis, strategy, deployment pace and LP reporting. But, two challenges stand out. Number one, how to ‘get better at exits and liquidity’, second, how to better embrace the 15-year life span of a fund, and using that insight to manage multiple funds on the same platform.

Senior GPs and Founding Partners

These participants are operating funds — often regional or sector-focused — and arrive to explore advanced themes: portfolio construction at scale, follow-on strategy, exit & liquidity strategy and LP alignment ahead of a new raise.

In one recent European cohort, several founding GPs used the Strategy Tools canvases to redesign their LP stack and stress-test their fund economics in real time — with peers who had done it before.

Managing Partners and Investment Partners

Driving investment decision-making, managing the portfolio, and building LP relationships — these participants often use the Masterclass to pressure-test their fund model and build a shared language with their team before entering a critical fundraising window.

Venture Partners and Operating Partners

Part-time, sector-specific partners who need a full-system view of how a fund works — and how their role fits into the larger GP machine.

Investment Team: Principals, Associates, Analysts

From deal flow analysts to senior associates, junior team members join to build a holistic view of how funds operate — from fund mechanics and portfolio modeling to LP relationship management and exit dynamics.

The result? They walk out able to contribute at a level far beyond their job title.

“It’s one thing to read about VC in books, but you only ‘get it’ under pressure.”

— IMD VAM Participant, Lausanne, Switzerland

Seasoned fund managers, partners and investment associates, online 2026

4. Limited Partners — The Capital Behind the Funds (15%)

Every great fund manager needs a counterpart: the Limited Partners who provide the capital, mandate, and long-term stability that allow funds to be born, grow, and ultimately deliver returns.

In the Masterclass, LPs join for two critical reasons: to understand how to identify and back the right GPs — and to co-design new investment structures that align with their own mandates and constraints.

The LP participants we see span the full spectrum of capital:

  • High-Net-Worth Individuals (HNWIs) and Angel Networks evolving from direct startup investing into fund-level participation — moving from writing cheques to committing to fund structures
  • Family Offices seeking diversification, access to innovation, and long-term exposure to early-stage growth
  • Corporate Ventures (CVCs) and Fund-of-Funds, participating to identify sector-focused or geography-specific GP partners
  • Foundations and Endowments exploring catalytic capital models and impact-first fund structures
  • Development Finance Institutions (DFIs) and Sovereign Wealth Funds (SWFs) playing a foundational role in developing VC ecosystems
  • Pension Funds and Insurance Capital beginning to explore venture as an asset class — a shift accelerating across Europe and emerging markets alike

In Egypt, institutional LPs and national agencies explored how to design new LP frameworks that would enable more first-time fund managers to launch — sitting in the same room as the GPs they would later consider backing.

In the IMD classroom, some of the largest LP organizations in the Middle East, used the experience to sharpen their LP skills for future fund allocations in ultra-competitive markets.

In 2X Ignite, South Africa Masterclass, DFIs worked on new fund structures to channel growth capital into underserved markets, learning alongside the very fund builders they intended to support.

This cross-pollination — between capital providers and fund builders, in the same room, on the same simulation — is one of the defining features of the Fund Manager Masterclass.

Family offices, Fund-of-funds and an Australian DFI, working alongside emerging fund managers, 2X. Singapore, 2023

5. The System Builders — Designing the Venture Ecosystem Itself (7%)

Then there’s the fifth group — and perhaps the most fascinating.

These are not the fund managers. Not the LPs. These are the architects of the broader venture capital system — the people designing national strategies, regulatory frameworks, accelerator programs, and the policy environments that either enable or constrain everything else.

System builders arrive at the Masterclass because they seek to understand the full machine — not from a textbook, but from the inside. They include:

  • VC ecosystem builders and program funders creating national accelerators, sector programs, and capital formation strategies
  • Government agencies, innovation authorities, and regulators exploring how fund structures, incentives, and public-private co-investment can drive growth
  • Economic development organizations and capital market institutions looking to mobilise private capital into strategic sectors
  • Universities and faculty members designing or evolving courses, research programs, and academic ventures into fund strategy and ecosystem design
  • Service providers — lawyers, fund administrators, accountants, and advisors building practices around the VC ecosystem
  • Journalists and analysts gaining first-person insight into how venture capital truly operates behind the scenes
  • MBA students and research fellows exploring fund management as a career path or research domain

In Fiji, Egypt, and Singapore, government innovation agencies and DFIs attended side by side — using the Masterclass to co-design a more dynamic national VC landscape. In the DFDF VC program, national ecosystem builders used the immersive experience to strengthen the collaborative tissue between various GPs in the ecosystem.

In Mauritius, service providers, fund administrators and fund-of-fund allocators came together to gain a deeper appreciation of the complexities of managing a full 15-year fund journey.

This system-level participation is what makes each cohort genuinely unique — connecting micro (fund-level) thinking and macro (ecosystem-level) design in a single, intense learning environment.

Connecting the ecosystem, ocean impact x pacific. Fiji, 2025

Inside the Fund Manager Masterclass

Each Masterclass blends strategic learning, competitive simulation, and hands-on fund design. The core simulation — Fund Manager! — compresses 10–15 years of fund lifecycle into just a few intensive days. Participants don’t just learn about venture capital. They live it.

Across the Masterclass, participants work through the full fund journey:

  • Early team formation – owning the key roles on a GP team
  • Fund design and investment thesis — scoping strategy, sector focus, geographic mandate, and fund size
  • LP engagement and capital stack design — sourcing, pitching, and closing Limited Partners on Fund I, II and maybe III
  • Portfolio construction and follow-on decisions — deploying capital, managing dilution, and defending the portfolio
  • Exit execution and DPI optimization — navigating acquisitions, secondary sales, and IPOs
  • Outcomes and performance — tracking record performance, managing LP distributions and outperforming peer fund managers
Accenture Fund Manager Masterclass. Frankfurt, Germany, 2025

The numbers from recent cohorts speak for themselves. At the IMD Venture Capital Asset Management Programme in Lausanne, six teams collectively deployed $2.2 billion across 153 investments, executing over 100 exit transactions — with fund returns ranging from a respectable 3.0x to an extraordinary 672x net DPI.

In Belgrade, eight competing funds from across the Western Balkans deployed $1.8 billion in simulated capital across 84 investments and 55 exits — in three days.

“I honestly didn’t believe it is possible to transmit that much information in such a short timeframe. Your unwavering support, energy and patience made sure everyone was at their highest learning potential!”

— Nastja Preradovic Visic, Western Balkans Masterclass


A Global Community of Fund Builders

From Cairo to CopenhagenToronto to LausanneBrussels to Mauritius, the Fund Manager Masterclass attracts a truly global cohort — connected by a shared ambition: to design, learn, build, and scale the next generation of venture capital funds.

The alumni network spans:

  • GPs raising their first or second fund, now with a global peer group to call on
  • LPs exploring new emerging markets— with the GP relationships to match
  • DFI’s with a newfound respect for the complexities of managing investment funds
  • Policy shapers designing capital market reforms and national VC infrastructure
  • Innovation agencies building the scaffolding for entirely new ecosystems
  • Corporate leaders engaging with emerging GPs for strategic collaborations

Together, these participants represent the full system of venture capital — from the first dollar raised to the last exit realised.

Dealflow scouting. Cairo, Egypt 2024

Designing the Future of Venture Capital

The Fund Manager Masterclass is more than an executive program. It’s a catalyst for VC ecosystem transformation. Each session becomes a micro-lab for fund design, VC innovation, and cross-border collaboration — the kind of convergence that doesn’t happen at conferences.

Whether delivered by European Women in Venture, Invest Europe, IMD, Newton Venture Program, Dubai Future District Fund, or in partnership with national development agencies, the experience is built around one fundamental belief:

Anyone can learn to navigate the full 15-year fund journey, ultimately unlocking a new generation of GPs, LPs and VC ecosystem developers globally.

Download the canvas

Get the “Who attends a Fund Manager Masterclass” canvas. Download it here.

About the Fund Manager Masterclass

The Fund Manager Masterclass is a Strategy Tools program delivered globally in partnership with governments, DFIs, business schools, and ecosystem programs. It has been run in 20+ countries across 5 continents. For information on hosting or partnering for a Masterclass, contact Chris Rangen (Chris@strategytools.io) or visit Strategytools.io

Startup founder, looking to raise investor capital? Working on your pitch deck? Building out your data room? Currently in one of our Investor Readiness programs? This one is for you.

In recent weeks, we have worked with 400+ founders from pre-seed to Series B. A question that everyone asks; “What do we need for fundraising materials?”. Our answer: it depends, but probably more than you think. In this article we explore the current market expectations for founders going to market to raise capital.

Before we start….

Not every startup founder should raise outside investor capital. In fact, most probably should not. Bootstrapping, growing through revenue, is a perfectly good strategy. In fact, this can lead to a far better outcome for many founders than taking on outside investors, with dilutive financing and liquidation preferences stacked on each other and more.

Today, using a wide range of AI tools, we see more and more founder hit breakout revenue just bootstrapped, but for many founders, outside financing is still needed.

An exception to every rule

While most founders need to spend significant amounts of time on fundraising materials, fact is that some can skip it entirely. If you have an extreme outlier team, ARR velocity or any other factor that puts you in that top 1% – 2% bracket; most likely, investors will come to you, throwing term sheets at you faster than you can reject them. For these, exceptionally few, founders, fact is, you don’t have to make, build or prepare anything. Other, of course, than hitting $100M ARR in your first 18 months, and having a team of five people that just left Anthropic.

For the rest of us, here’s the checklist.

Choose your level, choose your materials

We identify eight levels of ‘startup founder maturity’. For some founders, thanks to unique team and breakout traction, level 1 might be sufficient, but in our experience, it pays off to work through all levels, with a goal to complete level 8, our most advanced maturity level, with all six decks, all materials and a full data room to boost.

Which level you choose to go for, is, of course, entirely up to you.

1.      Strategic Memo

Want to do this quick and different? Got the confidence  to fundraise ‘differently’? Follow Mistral’s Strategic Memo. When French AI startup Mistral raised a solid €105m pre-seed round with no product, four weeks after launching and just days after hiring its first employees, the startup world took attention.

For some founders, maybe a Strategic Memo is the right way to go?

Mistral’s 7-page Strategic Memo and the €105M round that followed.

2.      Pitch deck

For most founders,  including 1000’s of accelerators, incubators and startup hubs, ‘The Pitch deck’ is a must for anyone looking to raise capital.

But, did you know, there are actually six different investor decks you would want to develop?

We describe these six in more details in our “Founder? These are the six decks you need” if you are aiming for level two, you should pull together a 10-12 slide deck (what we call Short deck A: Your pitch deck), sufficient for pitch events with you on stage and early meetings; just don’t expect this to take you to anything resembling a successful funding round.

Six different decks you should build out.

3.      Two decks, financial model

Slightly more advanced, you now develop both Short deck A: Your pitch deck and Introduction deck: Investment teaser.

But more than that, you also take the time to develop a robust financial model. This is a model showcasing your business model and your growth trajectories. Maybe also a base, bull and bear case scenario.

Now, investors will have a chance to dig into and test your assumptions, your CAC, your LTV, your margins, churn rates and all key factors in your business model.

Pro tip: if you are aiming to share your financial model, you might want to consider shooting a short Loom video where you walk through it, you know, just to make life a little bit easier for the junior analyst trying to understand your spreadsheet logic.

Everyone loves a good financial model. Just don’t expect everyone to understand yours…

4.      Three decks, financial model, Investor FAQ

OK, so you got the three most important decks (Pitch deck, Investment Teaser and Executive Summary) you got a good financial model, now you expand into the world of Investor FAQs.

Effectively, these are the top 25 – 50+ questions you believe investors would want to ask you in meetings and during the DD process. This allows you to pre-empt the tough questions and also show you truly understand what your investors are looking for.

If you are not sure where to start, hit up Claude, upload your Investment Teaser and ask Claude to help you develop the Investor FAQ. Chances are, you’ll be both impressed and surprised.

5.      Four decks, financial model, Investor FAQ, Investment instrument

Shifting into the more mature-levels, you now got your four most important decks (Pitch deck, Investment Teaser and Executive Summary and Short Deck B, First Meeting deck). You got the financial model, the FAQ.

Next, the investment instrument. Not all founders would want this. Some are looking for a lead investor to set the terms, choose the instrument and structure the round. But for many founders, especially those with some negotiation power, it is perfectly welcome for you to set the terms and choose the investment instrument. Usually easier in the earlier stages, most founders would opt for a capped SAFE note, a standard convertible loan agreement or maybe a standard debt structure.

As long as you are using “industry standard”, most early-stage investors are ok with it. Worst case, if you meet a strong lead investor candidate, you can both agree to replace your investment instrument with their choice (e.g. going from a capped SAFE to a priced round or a convertible), but for many angels and early-stage investors, they will appreciate you having an investment ready document to sign.

Ah, nothing says industry standards as a Canadian YC post-cap SAFE!

6.      Five decks, financial mode, investor FAQ, instrument, VC Investment memo

Going into level 6, you should now have most decks ready (Pitch deck, Investment Teaser and Executive Summary and Short Deck B, First Meeting deck), as well as model, FAQ and instrument. Next,  you want to dig into those midnight hours and develop your Long Deck. The Long Deck, or Complete Investment Proposal, easily counts 20-100+ slides. We frequently see them at 45-50 slides. This deck is supposed to give your investors the opportunity to review in piece, read through every slide in detail – without having any founders present in the room. This is your full package, and should be packed with numbers, stats, KPIs and financial data. You might want to put this inside a data room, but in practice, a password protected DocSend is the way to to go.

At this stage, you also want to develop your VC investment memo. To many founders – and some investors – this might seem like a strange deliverable. After all, why should the founders spend time to write up a 20-30 page VC investment memo?

Well, we propose two main reasons for why this makes a lot of sense. First of all, for the founders to putting in the work and truly structure their work, strategy, go-to-market, long-term capital strategy, team bios, investor returns and deal outcomes, it provides the founders with structured depth and insights on their own company.

Second, one of the real-life bottle necks your VCs have is time, often more than capital. “We’d love to engage, but we just don’t have the bandwidth”, is a common phrase. Well, if you can provide them with a strong VC investment memo, you can easily save them 15-20 hours of time, and maybe, just maybe, be able to tip them over to looking closer on your deal.

Again, not sure where to start?

Try out this Claude Prompt:

“Please write up a world-class venture capital investment memo on our startup. Make sure to include: Executive summary, clear investment rationale, market overview, problem, solution, business model, traction, team, competitive landscape, KPIs and traction to date, long-term capital strategy, cap table analysis, deal analysis, round structure,  investor outcome analysis, exit strategy and exit scenarios. Feel free to add or highlight other things you believe is key to developing a world-class VC memo.

Name: (insert), URL: (insert). All pitch decks and key financials attached.

Anyone can be a VC. Start by writing your own VC Investment Memo.

7.      Six decks, model, FAQ, instrument, memo, shareholder agreement, cap table

OK, going to level 7, you are now truly maturing your investor materials. At this stage, you develop all six decks (Executive summary, Teaser deck, Pitch deck, Meeting deck, Introduction deck (investment teaser) and Long deck (Investment proposal). You got a solid financial model, FAQ, investment instrument. You got the VC memo.

Now you are adding the legal documents, namely Shareholder agreement and cap table (make sure to track this fully diluted) Granted, this should also have been included in the decks above and definitely the VC memo, but often, it is left out.

8.      Six decks, model, FAQ, instrument, memo, SHA, cap & full data room

Finally, our last level, level eight. Now, you got all decks, financials, FAQ, instrument, VC memo, SHA and cap table. The only thing remaining; your data room, or VDR, Virtual Data Room. Many founders think about this as a data dump, a file repository. Smart founders understand differently. Smart founders design the data room through the lens of a world-class investor (customer) journey. “How can we make this a top-notch experience?”, “How can we use the data room to delight and impress investors”.

Here are three tips:

  • Make the structure easy to understand and navigate
  • Use guiding text to intro each main chapter or folder “In this folder you will find X, Y, Z. Make note of folder YY and ZZ”
  • Shoot introduction videos (Loom recordings) for each key part, always with the user’s journey in mind
Wanna build a data room? Use this as your guiding checklist

Closing out: from deck to investor ready materials

As I’m writing this, we are working hands on with 200+ founders across North America, MENA and Europe on different programs on Investor Readiness. This post if for you.

We hope this can serve both as an inspiration and checklist for the work you are all doing.

Next, we invite you to dig into the Funding Journey, where you can study the five phases and 43. Steps to close your next funding round.

Hi there,

So, you are getting ready to embark on the Scale Up! Train-the-Trainer? Exciting! This can be truly life-changing for your professional career!

Before you begin, here’s a couple of points you might like to know.

Scale Up! online format, with Katapult accelerator, Nov 2021

Part I: Ten fast facts

1.      What is Scale Up? Scale Up! is a methodology to develop entrepreneurs, founders, angel investors, accelerators, incubators, VCs and ecosystem developers. The Scale Up! Methodology is based on 20+ years of experience supporting 1000’s of high-growth startup founders from pre-seed to post-IPO. The methodology is built on ‘working visually’, with a series of visual canvases and the visual Scale Up! kit.

2.      What’s the core idea behind Scale Up!? In Scale Up! participants form teams and compete through the Founder’s Journey, taking a company from idea to successful exit. For most people,  we do around 8-10 years in just three days.

3.      How is Scale Up! delivered? In-person or online (using Miro and Zoom)

4.      How can Scale Up! be run? Your imagination sets the only limitations; we describe seven different ways you can run Scale Up! We prefer the 3-day format, but half-day, one-day, two-day, five day or even 3-month formats are possible. It’s really up to you.

5.      How many people have been through Scale Up!? Globally, ca. 4.500 to date

6.      How many countries have Scale Up! been run so far? 50+

7.      How many expert facilitators are there? ca. 70+

8.      How many Scale Up! version are there? – Scale Up! (1.0) – Scale Up Angel! – Scale Up MENA! – Scale Up Africa Rising! – Scale Up Europe! (launching in 2026). More coming…

9.      Who developed Scale Up!? Chris Rangen and his colleague Jolene Foo-Hodne was working with Innovation Norway, the Norwegian national innovation agency on a national program. This collaboration led to the first Scale Up! back in 20218.

10. Who can run Scale Up!? Globally, anyone can learn to run Scale Up! To date, faculty, VCs, accelerator staff, coaches and consultants have all learned to run Scale Up! With a bit of training and willingness to learn, anyone can.

Founders, investors, ecosystem builders – all benefitting from Scale Up!

Part II: Two types of knowledge

The two sets of expertise you will develop For anyone running Scale Up!, there are two skillsets you need. We count these on a one to five level, from beginner to expert.

Domain knowledge Domain knowledge is how much you know about the content, the term sheets, the deal structures, the cap table math and how to bring together a 2M @4M post SAFE, with a 500.000 @3M pre equity round, while also keeping the initial angel investors happy and structuring a 12% post-round ESOP.

Domain knowledge is important. It is what you know. It is the foundation you use to teach, coach and mentor others. Everyone should strive to develop their domain knowledge.

But domain knowledge alone is not enough.

Facilitation knowledge Next, you have faciliation knowledge, or really faciliation skills. How comfortable are you with structuring programs, designing multi-stakeholder workshops and facilitating high-paced masterclasses? Can you manage large groups, in both online and in-person formats?

Can you use your voice well? Can you give instructions clearly? Can you design a workflow to keep people engaged over multiple days?

For most of us, these two sets of skills is something we work on constantly, day in and day out. You never graduate, you just keep getting better and better over time.

Getting to level five ….takes real, genuine work

Part III: The five core topics you will master

Our train-the-Trainer is designed around five core topic areas. Each represents a critical piece of the puzzle every Scale Up! Expert Facilitator needs to handle with confidence.

1. Founder’s Journey From IPO dreams to the messy realities of taking a company public, you will learn to guide participants through every twist and turn. This is the backbone of Scale Up! – understanding what founders actually go through from idea to exit. Can you tell stories, of success and failure from across the Founder’s journey?

2. Term Sheets 600+ term sheets. SAFE notes. CLAs. Priced rounds. Liquidation preferences. You will learn to read, understand, and explain even the most complex investor term sheets. Did you know there is such a thing as ‘too many term sheets’? You will.

3. Cap Tables From foundational equity to Series K dilution, cap table mastery is non-negotiable. You will learn to help founders understand how their equity evolves – and how to protect it.

4. Ten Steps to Scaling Up This is where strategy meets execution. Scale up mindset. Exit planning. Equity management. ARR velocity. Team development. Market expansion. Customer discovery. Financing. Product development. Scaling with AI. Ten interconnected elements that determine whether a startup stays stuck – or scales.

5. Liquidity & Exits The ultimate question: how do you return value to investors? M&A, IPO, secondary transactions, partial liquidity – you will learn to facilitate conversations most founders have never had. Combined, these five are the core topics you need to study up on to build out your domain expertise.

Scale Up! Train-the-trainer Structure

Part IV: Three levels of development

Here’s the thing about becoming a Scale Up! Expert Facilitator. It’s not about reading a manual. It’s about a progression through three distinct levels.

Knowledge This is where you start. Learning the content. Understanding the frameworks. Reading term sheets. Studying cap table math. Getting fluent in the visual canvases, the Founder’s Journey, the Investor Map, the Rocketship Canvas. You are building the internal library that allows real improvisation later.

Confidence Knowledge is not enough. Confidence comes from running programs. From co-facilitating with masters. From leading a full simulation and experiencing what it feels like when things go sideways – and learning to recover. This is where the nervous system develops. Where you learn to sense what a room needs, moment to moment.

Mastery Master facilitators create unseen structure and invisible support. They make profound learning look effortless. They adapt mid-session to emerging themes without losing coherence. They know when the ‘wrong’ conversation is actually the most important one. Mastery is not perfection – it’s the hard-won ability to orchestrate genuine transformation.

Scale Up! online format, Nov 2021

Part V: What a typical Scale Up! session looks like

Here, we use a three-day format. You can of course mix and match this around to best suit your format. You can easily adapt to a one-day format, two-day or even five-day.

Day 1: The Foundations

The Welcome session kicks off with the Founder’s Journey, Investment instruments and Foundational equity. You will dive into Strategy 101, Pre-seed/seed stage dynamics, ESOP structures, Term sheets, Investor mapping, Product development and Pitch deck fundamentals.

By the end of Day 1, teams will have navigated 30+ term sheets across 2-5 rounds, managing raises from 1M – 10M at valuations of 10M – 30M. Boom cards. Bust cards. Burn rates from 10.000 – 100.000. Welcome to the founder’s reality.

Day 2: Scaling Up

Day 2 opens with a Pitch session. Now you take teams into venture territory. Sales organization. Market expansion. Long-term capital strategy. 3x Value uplift. Boards & governance. Rocketship canvases. LinkedIn positioning. Complex term sheets. SAFE conversion mechanics. Product mastery. Investor liquidity & returns. Outcome canvas analysis.

The complexity ramps up. Each team should see term sheets: 30-40. Rounds: 3-5. Raises: 20M – 100M. Valuations: 100M – 500M (and pushing toward 1BN). Boom: 10-30. Burn rate: 500.000 – 5M. This is where scaling founders separate from starting founders.

Day 3: Growth & Exit

The final day opens with an Outcome pitch. You are now in growth stage territory. Global leadership. Market expansion. Margin expansion. Investor questions and power dynamics. M&A strategies. Liquidity transactions. IPO readiness. Exit transactions.

The stakes are highest here. M&A: 0-3 deals. Term sheets: 20-40. Rounds: 1-5. Raises: 50M – 1BN. Valuations: 10M – 30M? Not anymore – we’re talking multiples higher. Boom: 10-15. Burn rate: 10M – 20M. This is where winners are made.

A full-size Scale Up! program structure

Part VI: Quick reads

Who attends a Scale up Program? Read it.

Who buys Scale Up? Read it.

Evolving Scale Up! Read it.

The Scale Up Angel E-mail Read it.

The four cap tables in Scale Up! Read it.

Scaling Up in MENA: The Most Common Investment Instruments Read it.

Can you run the cap table? Read it.

Scaling up in MENA! Read it.

Ten Books That Will Save You From Costly Cap Table Mistakes: A Reading List for Founders, advisors & expert facilitators Read it.

From student to master: how Enrico Maset become one of the world’s leading Scale Up Experts Read it.

Setting up, Scale Up MENA! TTT, Dubai, Nov 2025

Part VII: Selected case studies

How Katapult Accelerator Gets Its Startups Investor-Ready Read it here.

Scaling up in the rising Egyptian ecosystem Read it here.

Helping Madica’s pre-seed startups bridge the scaling chasm Read it here.

Scaling to exit with Dubai Future District Fund Read it here.

Bridging the Capital Chasm Read it here.

Term sheet focus, Egypt, Sep 2024

Why This Matters

Globally, over 70 people are now trained and certified to deliver Scale Up! programs. They work in 50+ countries. They’ve taken nearly 4.500 founders, investors and ecosystem builders through the journey.

As an Expert Facilitator, you will join this global community. You will gain the ability to transform how founders think, how investors evaluate, how ecosystems develop.

The best part? The journey from Learn to Run to Apply to Fly is one of the most rewarding professional development paths you can take. Each program you deliver, you get better. Each challenging term sheet negotiation you facilitate, you grow. Each breakthrough moment you witness – a founder finally understanding their cap table, an investor seeing the power dynamics differently – reminds you why this work matters.

One day, this will all be yours…

Ready?

The Scale Up! Train-the-Trainer is not a certification you collect. It’s a capability you develop. A community you join. A journey you commit to.

From Knowledge to Confidence to Mastery. From Day 1’s foundations through Day 3’s exits. From your first nervous co-facilitation to the flow state of mastery.

Are you ready to help more founders scale?

Let’s go.

Looking forward to working with you!

This year we expect to train and certify 50-60 Scale Up! expert facilitators. If you are one of them, here are nine ways you can run Scale Up!

Accelerating entreprenurship with Scale Up!

Globally, 1000’s of founders, investors and ecosystem developers have built their ‘scale up skills’ with Scale  Up! From introduction to cap table math, accelerating seed-stage founders or training investors on deal structures, partial liquidity mechanisms and IPO readiness, over the years we have seen a broad range of use cases of Scale Up!

Expert Expert facilitators like Scott B. Newton, Rick Rasmussen, Rumbi Makanga, Enrico Maset, Sanjana Raheja and many, others are pushing to create new best practices in Scale Up! delivery.

African accelerators, European family offices, Middle Eastern fund-of-funds, Nordic innovation clusters, US business schools, global impact accelerators and global entrepreneurship organizations are just some of the 100’s and 100’s of users who have picked up Scale Up! in recent years; but how can you run Scale Up!?

Well, in our work, we have identified nine different ways you can run Scale Up!

Before we start

Before getting into the details, the first question is always, “are you running this online or in-person”.

Scale Up! has been delivered 100’s of times in both formats. But what are you planning?

Some people strongly prefer the online version, noting the flexibility of adding new content, combined with nobody needing to travel. For many, the online format can be perfect. Others prefer the in-person setup. Being in the same room together. More energy, more collaboration, more engagement, more teamwork.

There is no right or wrong, it’s simply up to you, which format you prefer.

In-person, Bergen Norway vs. Katapult Impact Accelerator, online. Same, but different.
1.      “Bits and pieces”

Duration: Varies, from 30. Minutes to days

Format: online or in-person

Example: Hatch Founder Workshop

The “Bits and pieces” format allows you to extract certain pieces from the Scale Up! kit and work with it, without having to run the entire simulation.

This is great if you are running shorter sessions, focused workshops or want  to zoom in one a certain topic, without bringing the full kit. Expert facilitators like Enrico or Javier, regularly use the Scale Up! Strategy cards in founder coaching conversations, while I run multiple exercises for founders on the Investor Map and Long-term funding roadmap, combined with a handful of Scale Up! Investor cards.

There is no one best way to run this, feel free to mix and match the bits and pieces as you see fit.

Long-term Funding Roadmap, using investor cards from Scale Up!, Hatch Accelerator, Sep 2023

Or, if you prefer the in-person format.

Completing the Long-term Funding Roadmap, using Investor Cards from Scale Up! Innovation Norway, Sep 2023
2.      Discovery

Duration: 2-3 hours

Format: Light, easy, introduction level

Example: Strategy Tools hosted online discovery session

Imagine having friends over for dinner, and all you serve them is an appetizer and that’s it. That’s a Discovery session for you. It is a taster. Nothing more. But for most people, it is great way to get a first taste, a first chance to see Scale Up! in action. Just be clear on format and expectations. This is not a full program. It not even a full introduction. But for a couple of hours, it serves as a great appetizer.

Scale Up! Discovery session, online, July 2024
3.      Pilot

Duration: 1 day

Format: Beginner and intermediate, introduction focused

Example: Scale Up MENA! pilot in Dubai

Pilots are a great way to get people introduced to and initially started on Scale Up!

A good pilot session is usually a full-day (5-8 hours), something most founders can carve out time for. A good pilot will have four sections throughout the day. – Welcome & introductions (20. Minutes) – Opening lecture (30. – 90. Minutes) – Hands-on, in teams, running Scale Up! (3-6 hours) – Debrief, next steps and how to move from pilot to full program

We recommend most new facilitators to plan for 5-20 Pilot sessions per year, as it has proven to be a great way to get going with Scale Up! in a new market or ecosystem. Most founders, once they have tried a pilot session, usually want more  – and soon.

100+ founders met Scale Up MENA! through a series of pilots in Dubai in November 2025
4.      Workshop

Duration: 1-3 days

Format: varies from light, entry-level, to advanced, depending on the group

Example: 2-day Scale Up! workshop with the Ocean Startup Project in Canada , or 1-day with EO Dubai.

The workshop format is standard, full-scale delivery. But a workshop tends to be shorter, slower and less advanced in terms of content than a Masterclass. We have done 100’s of workshops. They are great. But think about workshops as the little brother against the Masterclass.

In a workshop format, you would aim to run Scale Up! from start to successful exit (end); but you have more flexibility in terms of content (take things out), pacing (slow things down), and adjust to the topics the group wants to focus on. A workshop is a very flexible format.

Often, the workshop format ties well into ongoing client engagements, where you decide to run Scale Up! as a part of a larger engagement. We frequently do this with angel networks, family offices, incubators, accelerators and ecosystem developers with great effect.

What Canadian ocean founders said, Nov 2021
5.      Masterclass

Duration: 2-3 days (3 days recommended)

Format: advanced level, complex, fast-paced, challenging, but also incredibly engaging

Example: BahrainDNBDubaiCairo and many, many more

A Masterclass is an advanced, fast-paced, stand-alone delivery of Scale Up! It usually runs over three days, in some cases 2,4 or even 5 days.

What makes a Masterclass stand out is the full-on pace, advanced content and focus on taking all teams through the best possible experience we can.

A Masterclass is planned down to every 15. Min slot, and covers a number of Founder Tasks, Breakout exercises and Strategy Tools canvases.  A robust Masterclass will take participants through every step of the scaling up journey, and focus significant attention on the later-stage issues, such as Outcome Canvas, partial investor liquidity and a full exit transaction. Depending on the level of the participants, an exit transaction can end out in a ‘quick M&A’ (takes around 20. Minutes to complete) or a full-scale IPO process (takes around 3-4 hours to complete).

Personally, the 3-day Masterclass is my favorite format, as participants tend to lean in, work hard and we can see massive progress with just a few days of work.

Three day, Scale Up! Masterclass, Bahrain, April 2024
6.      Program

Duration: 30-90 days, could be more

Format: Usually quite advanced, depending on the group. Covers a broad range of topics, with Scale Up! being very central.

Example: 30-day Investment Readiness program with Katapult Accelerator, Savant Accelerator, Link Capital or GIZ

A program structure means Scale Up! is just a small piece in a larger entreprenurship program. This can be a one week program, a four week program, a 90-day program or longer. With Katapult, we run a 30-day, high-intensity program.

In a program format, we usually plan for Scale Up! as one of the cornerstone activities, but we also plan for a lot more work and content than just Scale Up! Over the years, we’ve run a significant number of the 30-day Investor Readiness Sprint, a 30-day, intense, packed program to get founders truly investor ready, and radically increase their chances of successfully raising their next round of equity investment. In this format, we recommend founders to allocate 100-150 hours per startup team, with Scale Up! taking less than 15 hours.

In your work, you can probably see many program structures where Scale Up! can be a small piece of the bigger picture.

In a program format, like the 30-day Investor Readiness Sprint, Scale Up! is just a small piece in a larger puzzle
7.      Education

Duration: From one day to a full semester

Format: Depends on learning goals, levels and target outcomes.

Example: FHV, Northwestern, ESCP and many, many more levels: Scale Up! is used in educational programs from High School (Canada), Business School (Europe and the US) and technical universities (Europe)

The first time we brought Scale Up! into a classroom was in Dornbirn, Austria (truly, in the Austrian alps) in October 2021. Since then, 100’s and 100’s of entrepreneurship students have experienced Scale Up! as a part of their educational programs.

In Canada, Stuart and Michael have been running an innovative space tech x Scale Up! high school program, as well as multiple university programs. In Germany, Austria and Italy, Enrico has been teaching with Scale Up! across programs. In Silicon Valley, Rick has been educating future startup founders with Scale Up! In London, Vishal is teaching entreprenurship with Scale Up!

Rick, Chris (and Enrico), teaching entrepreneurship in the Austrian alps
8.      Multi-year programs

Duration: Runs into years

Format: Varies significantly, but usually several Scale Up! sessions over time

Example: Reinventing the Norwegian innovation cluster program

A multi-year program might take the shape of a larger ecosystem development initiative, a national transformation program, a business angel development program or simply upskilling

In Norway, from 2017-2021, we ran a multi-year program on reinventing the national, Norwegian innovation cluster program. Here, Scale Up! was a cornerstone in the project. Over these 4-5 years, we probably ran 30 Scale Up! sessions of different lengths and formats. In Cairo, working with Tiye Angels, we run a multi-year program covering early-stage founders, scaling founders, angel investors and ecosystem coaches.

For anyone who might have a chance to plug Scale Up! into a multi-year development program, expect to see huge improvement in your own expertise and mastery in how you run Scale Up!

Looking ahead, we can see many forms of these multi-year programs:

  • Boosting the Nordic tech ecosystem
  • Scaling the European startup ecosystem
  • Taking the UAE and MENA ecosystem to the next level
  • Upskilling a generation of startup founders in Saudi Arabia – Developing stronger financial and fundraising skills in South East Asia
  • Boosting accelerators and Business Support Organizations in Latin America
  • Building deep skills in entreprenurial finance, cap tables and fundraising in Africa

These are just a handful of the Scale Up! multi-year programs we would love to see coming up, led by you, as the new expert facilitators.

Early-days, bringing Scale UP! into the Norwegian innovation cluster program, 2019-2020
9.      Train-the-trainers

Duration: From a few days to multiple months

Format: Blended, online or in-person (most do blended)

Example: Scale Up MENA! TTT, Strategy Tools Master Trainer, Katapult TTT

One day, hopefully, some of you might want to start training and supporting new Scale Up! expert facilitators in your ecosystem. Go for it! One of the best ways to learn is by teaching others.

We have taught, trained and certified 70+ Scale Up! Facilitators, closer to 300 if we count everyone that has been through the Train-the-trainers, but not necessarily taken up Scale Up! as a professional track.

In your case, if you have an accelerator team, local business school faculty or a network of consultants and investors you work with; go for it. Put together a new, innovative Train-the-trainers program in your ecosystem, or let’s work together with you running our standard TTT program, in your part of the world.

Who knows, maybe you will be the one to unlock 100’s of new Scale Up! facilitators, you just don’t know it yet.

Train-the-trainers, or expert-level certification, we have trained 100’s of people in running Scale Up! Maybe you will too?

The best way? Just get started

In this blogpost we have outlined ten ways you can run Scale Up! From classrooms to workshops, from multi-year programs to discovery sessions; the choice is yours.

Scott B. Newton in action, Dubai, June 2023. Be more like Scott.

Regardless, the best way to run it is simply getting started. Enrico, one of our most experienced Scale Up! facilitators, once said, that new facilitators (like yourself) should aim to run 20 sessions, minimum, in the first year. With 20 sessions, you build muscle memory, confidence and quickly gain mastery.  Just get started.

On our end, we are excited to see what you will do with Scale Up! in the coming years – ultimately supporting startup founders to build and scale better companies in your part of the world.

When startup VC exits does not happen by themselves, what’s a VC to do? Exploring the topic of discussing liquidity and exit strategy at term sheet level.
First article leading up to the upcoming Dune Venture Days in Dubai.

The Exit Gap in Most VC Markets

Across MENA, Africa, and Europe, venture capital ecosystems share a common challenge: the path to liquidity remains uncertain, unpredictable, and often an afterthought. In MENA, startups have raised over $11 billion since 2021, yet fewer than 7.5% have achieved exits. Africa recorded only 26 venture-backed exits in 2024, returning just $0.13 per invested dollar. European secondary markets, while more developed, still leave many GPs scrambling when fund lifecycles demand returns.

The numbers tell a challenging story. The VC markets across MENA, Africa and Europe are all maturing, evolving, even booming in the case of MENA. Deals are happening, new funds are being set up, but…….. everyone is also waiting on liquidity and DPI.

This raises a fundamental question: Should exit thinking be embedded directly into the term sheet itself?, or more precisely, how should liquidity strategy be presented in your term sheet?

The GP Exit Canvas: A Framework for Strategic Exit Planning

The GP Exit Canvas, developed through extensive work with fund managers across global VC markets, provides a structured visual framework for integrating exit strategy thinking from day one of the investment process. It consists of nine interconnected building blocks:

GP Exit Canvas

Building Block

  1. Pre-Deal Assessment

How do we work on exits in our pre-deal assessment?

2. Key Documents

What exit items do we use in term sheets, shareholder agreements, and exit memos?

3. Exit Strategy BOD Day

How do we design and deliver an annual board exit strategy day?

4. Mapped Out Exit Paths

How well do we map out exit paths for each portfolio company?

5. Exit Committee

How do we setup and run an exit committee years ahead of a transaction?

6. GP Exit Team

Do we have team members dedicated to exits?

7. Exit Advisors

Who are the right exit advisors for our portfolio companies?

8. Exit Network

How large is our relevant exit network and how can we grow it?

9. Exit Dealmaking

Are we successful in completing exit transactions?

Notice that “Key Documents” sits prominently in this framework. The canvas explicitly asks: What are the key exit items we use for the company’s legal and strategic documents? Do we use a tiered exit model at various company stages? This is where the term sheet becomes a critical tool for exit planning.

The VC Debate: Should Term Sheets Include Exit Provisions?

The question of whether to include explicit liquidity and exit provisions in term sheets divides opinion among fund managers. Let’s examine both sides.

The Case Against

Premature constraints on founder optionality. Critics argue that embedding exit timelines into term sheets creates rigid structures that may not serve the company’s best interests. Markets shift, opportunities emerge unexpectedly, and what looks like the right exit path at Series A may be completely wrong by Series C. Founders need flexibility to pursue the best outcomes, not contractual obligations that force premature decisions.

Potential misalignment with founder vision. Some founders view explicit exit provisions as a signal that investors are more focused on their own returns than building a truly transformative company. This can create tension from day one and may deter founders who are building for the long term.

Negotiation complexity. Adding detailed exit provisions increases the complexity of term sheet negotiations, potentially slowing deal velocity and adding legal costs at a stage where founders often have limited resources.

The Case For

Alignment from day one. Proponents argue that discussing exit paths early actually creates better alignment between founders and investors. When both parties understand and agree on potential liquidity scenarios, there are fewer surprises later. As the GP Exit Canvas emphasizes, exit planning isn’t separate from investment strategy—it is investment strategy.

LP pressure demands clarity. Limited Partners are increasingly demanding DPI (distributions to paid-in capital) rather than just paper returns. In markets like MENA and Africa, where exits are scarce, LPs want to see evidence that GPs have thought through liquidity paths before committing capital. Having exit provisions in term sheets signals sophistication and planning.

Structuring for market realities. In regions with underdeveloped IPO markets and fewer strategic acquirers, secondary sales and tiered liquidity models often represent the most realistic path to returns. Building these mechanisms into deal structures from the start ensures they can be executed when opportunities arise.

Creating exit-ready documentation. When exit opportunities emerge, deals often fail because documentation isn’t ready for institutional buyer due diligence. Term sheets that anticipate exit requirements—drag-along rights, tag-along protections, information rights—create companies that can move quickly when windows open.

The Verdict: Yes, With Nuance

The evidence is clear: paths and timelines to liquidity are key for VCs and should be covered in term sheets. However, this doesn’t mean imposing rigid exit schedules or forcing founders into narrow outcomes. Instead, it means creating flexible frameworks that acknowledge the importance of liquidity while preserving optionality.

The most successful VCs think backward from liquidity events when making investment decisions. As the GP Exit Canvas demonstrates, this backward-thinking approach should be embedded in every aspect of the investment process, including the foundational document that governs the investor-founder relationship.

For emerging market funds, where smaller pools of potential acquirers and less developed exit markets create additional challenges, the discipline of incorporating exit thinking into term sheets can mean the difference between a successful fund and one that struggles to return capital to LPs.

Three Liquidity Mechanisms: Sample Term Sheet Language

Below are three examples of different liquidity mechanisms that can be incorporated into term sheets, each suited to different investment contexts and portfolio company stages.

1. Strategic Acquisition Facilitation Clause

Context: Appropriate for early-stage investments where strategic M&A is the most likely exit path, particularly in sectors with active corporate acquirers (fintech, healthtech, agritech).

SAMPLE TERM SHEET LANGUAGE

Exit Strategy Facilitation

Strategic Exit Support: Upon the Company achieving annual recurring revenue of [USD 2,000,000] or cumulative revenue of [USD 5,000,000], the Investors shall actively facilitate introductions to potential strategic acquirers identified in the pre-investment Exit Path Assessment. The Company shall maintain an updated list of no fewer than fifty (50) potential strategic acquirers, reviewed and updated at each Board Exit Strategy Day.

Exit Readiness Milestones: The Company agrees to achieve “exit-ready” status within thirty-six (36) months of closing, including: (a) completion of SOC 2 Type II certification or equivalent, (b) audited financial statements prepared in accordance with IFRS, (c) documented regulatory approvals and compliance records, and (d) clean cap table with all option grants properly documented.

Drag-Along Rights: In the event of a bona fide acquisition offer valued at or above [3x] the post-money valuation of this round, approved by (i) a majority of the Board of Directors and (ii) holders of a majority of the Preferred Stock, all shareholders shall be required to participate in such transaction on the same terms and conditions.

Information Rights for Exit: The Company shall provide Investors with monthly operating metrics in a format suitable for potential acquirer due diligence, and shall grant Investors reasonable access to management for the purpose of facilitating strategic discussions with potential acquirers, subject to appropriate confidentiality protections.

2. Tiered Liquidity Model (1/3, 1/3, 1/3 Structure)

Context: Designed for growth-stage investments where the investor seeks to manage risk and generate early DPI while maintaining upside exposure. Particularly relevant in MENA and Africa where full exits are rare but secondary markets are developing.

SAMPLE TERM SHEET LANGUAGE

Tiered Liquidity Structure

Liquidity Schedule: The Investors’ shareholding shall be subject to the following tiered liquidity framework, designed to balance early returns with continued participation in Company growth:

Tranche 1 – Series B Secondary (One-Third of Position): Upon completion of the Company’s Series B financing round at a pre-money valuation of at least [3x] the post-money valuation of this round, the Investors shall have the right (but not the obligation) to sell up to one-third (33.33%) of their shareholding to incoming investors or approved secondary buyers. The Company shall use commercially reasonable efforts to facilitate such secondary sale as part of the Series B transaction, including allocating reasonable capacity in the round for secondary purchases and providing necessary documentation and representations.

Tranche 2 – Pre-IPO/Series D Secondary (One-Third of Position): Upon completion of a Series D financing round or a pre-IPO financing round at a pre-money valuation of at least [8x] the post-money valuation of this round, the Investors shall have the right to sell an additional one-third (33.33%) of their original shareholding (or 50% of remaining position) through secondary sale mechanisms. The Company agrees to include standard secondary sale provisions in its Series D or pre-IPO documentation, and shall not unreasonably withhold consent to transfers to qualified institutional buyers.

Tranche 3 – Ultimate Exit/IPO (Remaining Position): The Investors’ remaining shareholding (one-third of original position) shall be held until the Company’s ultimate liquidity event, whether through IPO, strategic acquisition, or other qualifying exit transaction. In the event of an IPO, the Investors agree to customary lock-up provisions not exceeding one hundred eighty (180) days, following which they may dispose of shares at their discretion.

Valuation Floor Protection: The secondary sale rights described in Tranches 1 and 2 above shall only be exercisable if the applicable round valuation represents at least a [2.5x] multiple on the Investor’s cost basis for Tranche 1, and a [5x] multiple for Tranche 2. If such thresholds are not met, the secondary rights shall roll forward to the next qualifying financing round.

Company Facilitation Obligation: The Company shall designate a member of senior management responsible for coordinating secondary sale processes and maintaining relationships with secondary market platforms and qualified buyers. The Company shall not impose transfer restrictions or exercise rights of first refusal in a manner designed to frustrate the Investors’ exercise of the rights described herein.

3. Redemption and Put Option Mechanism

Context: Appropriate for later-stage investments or situations where market exit uncertainty is high, providing investors with a guaranteed liquidity path while giving the Company flexibility on timing.

SAMPLE TERM SHEET LANGUAGE

Redemption and Put Option Rights

Redemption Right: Commencing on the sixth (6th) anniversary of the closing date (“Redemption Date”), and upon written request from holders of at least a majority of the then-outstanding Preferred Stock, the Company shall redeem the Preferred Stock in three (3) equal annual installments at a price per share equal to the greater of: (a) the original purchase price plus any accrued but unpaid dividends, or (b) the fair market value as determined by an independent valuation conducted by a mutually agreed third-party valuation firm.

Put Option: In the event that no qualifying liquidity event (defined as an IPO, strategic acquisition, or secondary sale opportunity at or above [2x] the original purchase price) has occurred by the fifth (5th) anniversary of closing, the Investors shall have the right to require the Company to facilitate a sale of the Investors’ shares to (i) existing shareholders, (ii) the Company (subject to legal restrictions), or (iii) third-party buyers identified by the Company, at a price equal to the higher of (a) [1.5x] the original purchase price or (b) fair market value as determined by independent valuation.

Company Call Option: The Company shall have the right, but not the obligation, to call and repurchase the Investors’ shares at any time after the fourth (4th) anniversary at a price equal to the higher of (a) [2.5x] the original purchase price or (b) fair market value. This call option shall expire upon the occurrence of a qualifying liquidity event.

Exit Window Coordination: The Company agrees to engage an investment bank or M&A advisor to conduct a formal market assessment of exit opportunities no later than the fourth (4th) anniversary of closing, with the results of such assessment to be shared with the Board of Directors and used to inform liquidity planning discussions.

Note to self, work with fancy lawyers on exit terms; but start on day 1. You don’t need to wait for year 8 to begin….

Implementing Exit Thinking: Practical Steps for GPs

The GP Exit Canvas provides a comprehensive framework for making exit planning systematic rather than sporadic. When implementing exit provisions in term sheets, consider these principles:

Start the conversation early. Use the pre-deal assessment phase to discuss exit scenarios openly with founders. This conversation will inform which term sheet provisions are most appropriate and help identify potential misalignment before it becomes a problem.

Match provisions to context. A fintech startup with clear strategic acquirer interest needs different provisions than a B2B SaaS company targeting eventual IPO. The three examples above illustrate this range—use them as starting points, not templates.

Build in flexibility. The best exit provisions create optionality rather than obligation. Rights to sell don’t mean requirements to sell. Valuation floors protect against fire sales while preserving upside.

Integrate with governance. Exit provisions in term sheets should connect to ongoing governance mechanisms—annual Exit Strategy Board Days, exit committees, and regular exit readiness assessments as outlined in the GP Exit Canvas.

Communicate with LPs. When raising your next fund, point to these term sheet provisions as evidence of your systematic approach to liquidity. LPs increasingly want to see DPI, and demonstrating that you’ve built exit thinking into your investment process from day one differentiates you from GPs who treat exits as an afterthought.

Conclusion

In venture capital, capabilities compound over time into competitive advantages. Funds that embed exit thinking into their term sheets—and across all nine elements of the GP Exit Canvas—build a systematic capability that serves portfolio companies, LPs, and their own track records.

For fund managers operating in MENA, Africa, and Europe, where exit markets remain challenging but opportunities are growing, this systematic approach isn’t optional—it’s essential. The term sheet is where that discipline starts.

The most successful venture capital firms don’t just pick winners; they systematically create the conditions for winning exits. Make your term sheet part of that system.

_______________

About Dune Venture Days: Welcome to the first edition of DUNE Venture Days: a complimentary, invite-only venture capital gathering designed for a curated group of VCs, startup investors, and ecosystem leaders.

DUNE will take place in partnership with Dubai CommerCity and alongside the WORLDEF Dubai 2026 Conference.

DUNE is 100% complimentary. It is simply about giving back to the VC ecosystem — a moment to strengthen existing relationships, build new ones, and bring together people we genuinely enjoy exchanging ideas with. Apply to join at Dune Venture Days.

Welcome to Dune Venture Days

About the GP Exit Canvas: The GP Exit Canvas is part of the Venture Capital Series developed by Strategy Tools. Download the canvas and explore additional resources at www.strategytools.io.

About the Author: Christian Rangen is a strategy advisor and business school faculty member who works with VC/PE firms, fund-of-funds, DFIs, and governments on venture capital ecosystem development. He delivers VC Masterclasses and mentors fund managers globally.

Having run 100’s of Strategy Sims Masterclasses we’ve learned how to best plan and structure a program for maximum value to the participants. One way of increasing the value, is to ensure that you, the facilitator and your team are sufficiently prepared . here are 14 questions you can ask yourself, if you are preparing to run a session – with a focus on digital.

Note, in this article we focus on Scale Up!, but the structure is equally valid for Fund Manager!, Transform! or any of the other Strategy Sims.

Scale Up! fact box Scale Up! comes in multiple editions: – Scale Up! (Global) – Scale Up Angel! – Scale Up X! – Scale Up MENA! – Scale Up Africa Rising! – with more editions due out 2026

This is your universe to manage.
1.      Who are your participants?

What’s their level? What’s their expectations? How well do you know the participants you will be working with? Make sure you have a deep understanding of your audience, and truly design a program with their level and expectations in mind.

Not sure who you will be meeting? That’s okay; run two webinars in advance to get to know them.

2.      What’s your framing?

How do you position this? Short, fun session? Learning opportunity for beginners? Advanced-level “I will teach you…” vs. “I expect you to handle everything we throw at you…”?

Personally, I like to frame Scale Up MENA! with “Can you outperform Careem? $3,2BN exit in 7 years. Can you beat it? Good luck” For Africa Rising!, we use Moove. “Can you outperform Moove? From Africa to the world. From pre-seed to $100M with Uber. Can you top it?” For early-stage founders, maybe the framing is ‘can you avoid bankruptcy’?` Think about the framing, the narrative you want to go for.

3.      What’s the core content you want to focus on?

You only have a few hours, truly, what are you going to focus on?

Pre-seed fundraising? Global market expansion? Cap table management? Growth stage fundraising? Long-term capital strategies? Partial liquidity? Investor outcomes? IPO process? Once you know your audience, decide on your core content. This is particularly important for choice of canvases you will be using.

Investor Map, great for beginners.
Outcome Canvas – advanced groups only
4.      What’s the outcome you seek?

When participants finish, what should they be able to do or know, that they did not going into the program? What do you want them to walk away with? What are the learning outcomes? The knowledge outcomes you expect to see? Make sure to spend time on this. Get this right. Upon completion of the participants should know: – – – and they should be able to do: – – –

5. What does ‘winning’ look like?

In Scale Up!, ‘winning’ can take many forms. It is 100% up to you to decide. Got super-early-stage founders? Make it ‘first team to raise three rounds – and make it over the goal line’. Or, ‘first team to hit 10M ARR – without going bankrupt – and make it over the goal line’.

More advanced, intermediate founders? ‘Raise six rounds of financing, complete at least one syndicate and hit 10M ARR – and make it over the goal line’. Or, ‘secure the best possible exit, simply’. Late-stage, advanced founders? ‘Best exit wins’, or ‘Lead the company through, seven rounds of financing, one syndicate, 10M ARR and a successful IPO transacttion’.

Before you start, always know – and communicate – what ‘winning’ looks like.

Winning, with exits and unicorns
6. Program structure – or stand alone session?

Is this part of a larger program, likely an investor readiness program or an entirely stand-alone Masterclass? Are you running pre-session Webinars – or not? Our recommendation is generally to run one or two pre-session webinars in advance, to help participants tune in, set expectations and prepare.

Webinar 1: Introduction to Scale Up! Why we are doing this Background Three types of companies (SME, local tech, global tech, what are you building?) The Founder’ Journey – and the funding from idea to IPO Next steps (+ access to pre-read)

Webinar 2: Recap on introduction Financing the Founder’s journey Investment instruments overview Term sheets (real-life) and Investor cards Recommendations for how to best prepare (pre-read, pre-work, pre-videos)

7. Pre-read package

What are you providing the participants to read in advance? For Scale Up Africa Rising!, we are now developing the following pre-read package:

i.            Case Study: Scaling Payzhub (50+ pages)

ii.            Angel E-mail (core instructions)

iii.            Team & Roles (team setup)

iv.            Founder Handbook (explaining)

v.            Real-life SAFE note (Example)

You, of course, select your own package.

Scaling Payzhub case, when the founders were still young and naive
8.      Pre-work package

What are you putting together for the pre-work package? What are the pre-session training exercises you want people to do? Are you holding people accountable for completing it? Are you reviewing and giving people feedback before the session? Or, are you just saying ‘complete it, good luck’?

We know from experience that only 20% – 50% will complete the pre-work package, but the ones that do, will have a massive advantage and be key people on their respective teams. For Scale Up Africa Rising! Pre-work package we are doing:

I.            Founder Handbook: 10 Building blocks (exercises) (40-60 pages)

II.            Founder Workbook: Edustream (exercises) (27 pages)

Edustream workbook
9. Pre-session videos

Are you using pre-session videos? If so, who’s shooting them? What’ the key content we focus on?

The videos we would recommend are.

I. Intro & welcome video. Introducing Scale Up! Miro board overview. Walkthrough of the Miro board and how to navigate it  (15. – 35. Min). (see example)

II. Pre-session exercises. Hands on training materials (15. min). (See example)

III.            Founders Journey video (can be replaced by Webinar I)

IV.            Investment Instruments, Video (with linkage to the pre-work package) (can be replaced by Webinar 2)

Scale Up! Intro Part I. Walkthrough of the Miro board.
10.  Is your detailed program design truly ready?

Have you mapped out every 15. Min block yet? Have you pre-selected all Founder Tasks and Strategic Dilemma you want to run? Have you clearly defined ‘milestones’ for end of each day? Running a Scale Up! without a detailed program design is…. Unwise.

  • Offsites (for the roles, like CEO, CRO, CFO, etc)
  • Breakouts (for the teams)
  • Breaks (coffee breaks) (step away from the computer, for real)
  • Plenary sessions (rolling dice, moving)
  • Plenary sessions (for content, canvases, teaching)
  • Everything need to be pre-arranged, clearly mapped out.

For example, if you want teams to make any decisions, they need to be in the same breakout room together. No offsites, expect to decisions. For every 60. Min (hour), plan for minimum two, maybe even three team breakouts.

Use the Scale Up! Masterclass Design Canvas

Running a true Masterclass? Plan your program in 15. Minute blocks. Seriously.

(Did you know, In our experience, if there is no detailed design in place, we tend to cover only 60% of the plan we hoped to cover for the day. With a detailed design in place, we are pretty much at 95% – 100%.)
One-day, basic workflow, Scale Up MENA!
Three-day workflow, Katapult Accelerator, 4-hour days + 2-3 hours between sessions
Zooming in one day 2 content.
11. Have you clearly assigned roles on the facilitator team?

Who is leading the plenary and sharing screen? Who is handling cards? Who is leading the offsites? Who is jumping from room to room, to support the teams? Who is running the Investor Map, Long-term Funding Roadmap and Outcome Canvas? Who is helping teams with cap tables?

All this need to be pre-set in advance.

KO facilitator team
12. Is your logic flow in place

Scale Up! is structured around what we call the Founder’s Journey. Over a few days, we typically cover 6-10 years of ‘startup life’. Make sure your plan, your design capture this in a logical manner.

  • Every roll with the dice represent a few weeks of ‘real life founder life’.
  • Every square on the board represent ca. 9 days.
  • Every length of the board represent 3 months or 90 days.
  • Every round around the full board represent a full year.

This means, the entire first round around the board is year 1. Think about, what happens, really, in year 1. Team coming together, early customer discovery, a grant. Maybe an angel investor. Possibly an accelerator. Maybe a friends and family round. Maybe first revenue, often wrapped in a pilot structure. Possibly an advisor or two. Maybe a few new team members. That’s often it. Some companies will hit $100M ARR and level five product, go-to-market and expand into six markets, but that’s extremely unlikely. Plan for a ‘normal’ growth phase, where pre-seed, seed, seed+ and Series A takes 2-4 years, not 3-4 rolls with the dice.

An action-packed three day program; not for beginners, this one.

With an advanced group, in a three-day structure, here is how we think about the logic flow. Note, this is not suitable for early-stage or beginners, as you’ll need to move much slower on day one.

13. How much time do you allow for debrief?

Want to good ending? Always allow time for a structured debrief.

Use Miro and sticky notes or structured canvases, but do not skip the debrief.

Debrief, Scale Up! 2022
14. What happens post-program?

Ok, you just wrapped up another great Masterclass. Now what?

How clear is your plan for next steps? Participant survey? Client debrief? Participant debrief? Project work? Real-life slide decks to review?

Be clear, always, on what happens next.

Your turn

ok, so if you are planning to run Scale Up! sessions, this guide can help you better structure and plan the entire workflow.

Good luck!

Bonus: use as much real-life input as possible. Like here, AMZ going public at 3 years old. Why not you?

In our work with emerging managers and Fund-of-fund programs around the world, the ‘journey from emerging to institutional-ready’ is a common challenge for many first time fund managers to grasp. We wrote up the story of Nexus VC to show how to start small, start fast and scale a VC Firm into multiple VC funds and, hopefully, maturing into an institutional ready fund. We teach the same in our Fund Manager! Masterclasses

Second article leading up to the upcoming Dune Venture Days in Dubai.

The journey from emerging venture capital firm to institutional-grade investor represents one of the most complex organizational transformations in private markets. It’s not merely about deploying capital—it’s about building a repeatable system for identifying, winning, and supporting exceptional companies while generating top-quartile returns that justify institutional allocation.

A Dubai Story: The Nexus VC Journey

To understand this transition in practice, consider the story of Nexus VC, a Dubai-based early-stage VC firm that made the leap from emerging to institutional over seven years. Founded in 2016 by Chris Al-Mansour, a former corporate VC investor at a regional conglomerate, Nexus’s journey illustrates both the promise and the pitfalls of this transformation.

Chris started with a conviction: the MENA tech ecosystem was reaching an inflection point, with a new generation of founders building scalable businesses that international investors were missing. His thesis—seed and Series A investments in technology companies solving regional challenges with global potential—had worked in his previous role, but he’d always invested someone else’s capital. Building his own firm would be different.

The Capital Structure Evolution

Stage One: Proof of Concept ($500K–$5M)
Nexus’s Genesis (2016-2017)

You only have a few hours, truly, what are you going to focus on?

Chris began where nearly every VC begins: with a small pool of flexible capital. He raised his first $2M fund from a tight network of supporters. The “fund formation” was a simple LP agreement drafted by a regional law firm ($15,000). The “office” was a co-working space membership at AstroLabs in Dubai. The “deal flow” was his personal network and cold LinkedIn outreach.

The earliest capital represents validation, not optimization. At this stage, VC firms are typically operating under sub-optimal structures:

Fund Structure Considerations:

GP commitment usually 1%–2% of fund size (for first fund, often reduced)

Nexus Fund I – The Capital Stack:
  • Chris’s personal capital: $50,000 (2.5% GP commit, significant for someone in their early 30s)
  • Former boss at the conglomerate: $500,000
  • Three family offices: $300K, $250K, $200K
  • Five HNW individuals: $100K each ($500K total)
  • Two successful entrepreneurs: $150K each ($300K total)

Total: $2.05M fund size

Operational Reality: The GP is typically wearing every hat—deal sourcing, due diligence, portfolio support, fundraising, back office, and investor relations. Technology stack consists of Excel, a basic CRM, and perhaps a simple data room. Legal work is outsourced to the cheapest responsive firm.

Chris was everything. He sourced deals through founder events, conducted due diligence with Excel models and reference calls, negotiated term sheets, sat on boards, supported portfolio companies, managed LP communications, and handled fund accounting. His “tech stack” was Gmail, Excel, a $50/month Airtable subscription for deal tracking, and DocuSign.

The Investment Strategy:

  • Check size: $50K–$150K at seed stage
  • Ownership target: 5%–10%
  • Sector focus: B2B SaaS, fintech, logistics tech
  • Geographic focus: UAE, Egypt, Saudi Arabia
  • Follow-on reserves: ~30% of fund size

First Investments (2017):

Chris moved quickly. By end of 2017, he’d deployed into four companies:

  1. A B2B procurement platform in UAE ($100K)
  2. An Egyptian fintech startup ($75K)
  3. A Saudi logistics SaaS company ($120K)
  4. A Dubai-based HR tech startup ($80K)

Total deployed: $375K across four companies. He’d created a mini-portfolio, but the real work—and uncertainty—was just beginning.

Stage Two: The Inflection Point ($5M–$30M)

Nexus’s Growing Pains (2018-2021)

This is where most emerging VCs fail. The fund is past the friends-and-family stage but hasn’t achieved the scale for institutional attention. This zone represents maximum operational stress per dollar of AUM.

Through 2018-2019, Chris continued deploying Fund I. He made eight more investments, bringing the total to 12 portfolio companies with $1.6M deployed. He reserved $450K for follow-ons and kept $150K for operating expenses (management fees of $41K annually weren’t enough to support operations fully).

Early Portfolio Signals:

  • Two companies failed outright
  • Three were struggling and likely to fail
  • Five were showing decent traction but needed follow-on capital
  • Two were showing exceptional growth—the Egyptian fintech and the Saudi logistics company

The problem: Chris needed to raise Fund II to follow on his winners, but institutional investors wanted to see realized returns from Fund I. He was stuck in the classic emerging VC trap.

The Infrastructure Build-Out:

At approximately $10M under management, economics begin to support institutional infrastructure, though painfully:

After legal and compliance ($50K–$75K), fund administration ($25K–$40K), technology ($15K–$25K), and events/travel ($40K–$60K), there’s barely enough for one salary

The First Hire Decision:

In mid-2019, as Chris began raising Fund II, he faced his first critical decision: hire someone or continue solo. He chose to stay lean through Fund II raise but made a promise to himself—first hire once Fund II closed.

Fund II Raise (2019-2020):

Chris’s pitch for Fund II:

  • Fund I portfolio showing signs of life (paper markups from the two breakout companies)
  • Expanded thesis: earlier stage (more pre-seed/seed), larger fund for follow-on capability
  • Target: $10M
  • Same terms: 2.5%/20% with 8% preferred return
  • GP commit: 2% ($200K, mostly through deferring management fees)

The raise was brutal. Chris pitched 420+ potential investors over 18 months:

  • Existing Fund I LPs: $3.5M (70% re-up rate by capital)
  • New family offices: $2.8M (through extensive networking)
  • Regional institutional investor (sovereign wealth fund’s emerging manager program): $2M (breakthrough allocation after 9-month diligence)
  • Small fund-of-funds focused on emerging managers: $1.5M
  • New HNW individuals: $1.2M

Total: $11M closed by September 2020

The sovereign wealth fund allocation changed everything. Even though $2M was a pilot check for them, it provided institutional validation that Chris could leverage.

Critical Hires and Sequencing:

The hiring sequence matters enormously for VCs. The optimal path is typically:

  1. First hire (~$10M AUM): A principal/associate who can source deals, conduct diligence, and support portfolio companies—compensation $100K–$150K plus carry participation
  2. Second hire (~$25M AUM): Either a portfolio operations person (platform team) or another investing partner, depending on firm strategy
  3. Third hire (~$50M AUM): Whatever role wasn’t filled in step two, or a dedicated CFO/COO

The First Hire (October 2020):

Chris brought on Daniel Kim, a Korean-Canadian investor he’d met through the regional startup ecosystem. Daniel had spent three years at a larger regional VC and had strong networks with founders and co-investors. Compensation: $110,000 base plus 5% of carry on Fund II (vesting over 4 years) plus 8% management company equity.

Daniel became Chris’s investment partner—sourcing deals, conducting diligence, supporting portfolio companies. The two-person investment team could now cover more ground.

Service Provider Maturation:

This stage requires upgrading from startup-friendly vendors to institutionally acceptable ones:

  • Fund Administrator: Moving from DIY accounting to a recognized name (Standish, Otter, Carta for smaller funds; SS&C, Citco, Gen II for larger)—cost increases from near-zero to $30K–$60K annually
  • Auditor: Moving from a local CPA firm to a Big Four or national firm with PE/VC expertise (BDO, Grant Thornton, RSM, or ideally PwC, KPMG, Deloitte, EY)
  • Legal Counsel: Establishing relationships with dedicated VC fund formation attorneys (Debevoise, Ropes & Gray, Goodwin, Latham, but regionally Dechert or DLA Piper)
  • Back-office Infrastructure: Portfolio monitoring systems (Carta, Pulley for cap tables; Visible, 4Degrees, or Affinity for CRM)

With Fund II capital, Chris invested in infrastructure:

  • Hired Otter as fund administrator ($35K annually)
  • Engaged Deloitte for annual fund audit ($50K)
  • Retained Dechert LLP for ongoing fund and deal legal work ($100K annually)
  • Subscribed to Carta for portfolio tracking and Affinity for CRM ($15K annually combined)
  • Moved into a small dedicated office in DIFC (2 desks, $30K annually)

These costs now came from a larger management fee base ($275K annually from Fund II), but margins remained thin.

Performance and Track Record Building:

At this stage, institutional prospects will begin conducting diligence. They expect to see:

  • Realized returns (not just paper markups) demonstrating ability to identify and exit winners
  • Portfolio construction that shows discipline and strategy adherence
  • Value-add capabilities beyond just writing checks
  • Network effects and deal flow quality
  • Co-investor quality as validation

By mid-2021, Chris had meaningful data points:

  • The Egyptian fintech (Fund I) had been acquired by a regional bank—3.8x gross MOIC in 3.5 years
  • The Saudi logistics company (Fund I) raised a $15M Series B at a $60M valuation—Chris’s stake marked at 5.2x
  • Fund I DPI (distributed to paid-in capital): 0.4x (from the fintech exit)
  • Fund I TVPI (total value to paid-in capital): 2.1x on paper
  • Fund II was actively deploying with 8 investments made by mid-2021
Can you map out Nexus VC fund II using the Fund Strategy canvas?

Stage Three: Institutional Threshold ($30M–$100M)

Nexus’s Institutional Breakthrough (2021-2023)

Crossing $30M AUM represents an invisible but critical line for VCs. Institutional allocators begin to take meetings. The fund has enough AUM to suggest market validation but isn’t so large that the opportunity set is constrained.

In Q4 2021, with Fund II partially deployed and Fund I showing real returns, Chris began exploring Fund III. His target: $30M–$40M, which would push Nexus firmly into institutional territory.

The Consultant Ecosystem:

Access to institutional VC capital increasingly runs through gatekeepers:

  • Placement Agents: Third-party fundraisers specializing in emerging managers, typically working for 2%–3% of capital raised with placement fees paid from GP or as an additional LP commitment
  • Fund of Funds: Aggregators like Horsley Bridge, Greenspring, Top Tier, HarbourVest who can write $3M–$10M checks and provide institutional validation
  • Institutional LPs: Pension plans, endowments, foundations, sovereign wealth funds with emerging manager programs
  • Family Offices: Increasingly sophisticated with dedicated alternative investment staff

Chris faced a decision: hire a placement agent or build institutional relationships organically. He chose the latter—partially from conviction that relationship-building was more sustainable, partially because placement agent fees on a $40M fund ($800K–$1.2M) seemed prohibitive.

The Second Hire (January 2022):

Chris brought on Joshua Martinez as VP of Platform & CFO. Joshua had spent five years in VC operations and portfolio support and understood both the investment side and operational requirements. Compensation: $130,000 plus 3% carry on Fund III plus 6% management company equity.

Joshua’s mandate:

  • Build portfolio support capabilities (recruiting, customer intros, follow-on fundraising support)
  • Professionalize fund operations and reporting
  • Support Fund III fundraising with data room preparation and LP reporting

The Third Hire (June 2022):

As Fund III fundraising progressed, Chris hired Malika Khair as Partner focused on Investor Relations and Business Development. Malika had spent eight years at a regional institutional investor evaluating VC funds and had relationships with LPs across the GCC and Europe. Compensation: $150,000 plus 2% carry on Fund III plus 5% management company equity.

Her immediate impact was professionalizing LP communications and opening doors to institutional allocators who wouldn’t have responded to cold outreach.

Due Diligence Intensity:

Institutional VC due diligence is comprehensive and multi-layered:

  • Strategy assessment: Is the thesis differentiated? Is it sustainable? What’s the competitive moat?
  • Team evaluation: Track record of individuals, team dynamics, reference checks with founders and co-investors
  • Performance analysis: Portfolio construction, deal flow quality, value-add capabilities, follow-on discipline
  • Operations review: Fund administration, compliance, portfolio tracking, reporting capabilities
  • Reference calls: Portfolio company founders, co-investors, service providers, other LPs
  • Scenario analysis: How does fund perform across different outcome scenarios? What’s the path to top quartile?

In Q2 2022, Nexus underwent its first institutional operational due diligence. A $3B European pension fund with a dedicated emerging manager allocation sent a two-person team to Dubai for a week. They:

  • Interviewed the entire team separately
  • Called 10 portfolio company founders for references
  • Spoke with 5 co-investors about Nexus’s reputation
  • Reviewed all fund documents, side letters, and carried interest calculations
  • Analyzed deal flow metrics, pass rates, and investment decision-making
  • Examined portfolio monitoring and value-add frameworks
  • Assessed fund economics and alignment of interests

The process was exhaustive. Three months later, in August 2022, the pension fund committed €3M (~$3M) to Fund III.

Fund III Fundraising (2022-2023):

Chris’s pitch for Fund III evolved:

  • Fund I: 2.8x TVPI with 0.6x DPI (two exits realized, three more in process)
  • Fund II: 1.6x TVPI early, but portfolio showing strong signals
  • Proven sourcing in underinvested market
  • Platform capabilities to support companies through scale
  • Target: $40M with potential to upsize to $50M
  • Terms: 2%/20% with 8% preferred, improving to institutional standards (quarterly reporting, LPAC formation, key person provisions)

The fundraising took 18 months:

  • Existing LPs (Funds I & II): $12M (strong re-up rate)
  • European pension fund: $3M (breakthrough institutional LP)
  • Two regional sovereign wealth fund programs: $8M combined (both emerging manager allocations)
  • Established fund-of-funds (Top Tier Capital): $5M (validation from recognized name)
  • US-based endowment: $4M (first North American institutional LP)
  • Family offices: $6M (increasingly sophisticated allocators)
  • New HNW individuals: $2M

Total: $40M final close in June 2023

The fund-of-funds and US endowment commitments were game-changers. Both required extensive diligence, but their presence in the cap table signaled to other institutions that Nexus had arrived.

Terms Standardization:

To attract institutional capital, fund terms must align with market standards:

  • Management fees: 2% on committed capital during investment period, 1.5%–2% on invested capital post-investment period (some funds use NAV basis)
  • Carry: 20% remains standard, with 8% preferred return (some institutions push for 10%)
  • GP commit: 2%–3% of fund size (increasingly enforced)
  • Key person provisions: if Chris or Daniel left, investment period suspended
  • LPAC formation: 3–5 seats representing major LPs
  • Reporting: quarterly detailed reports with portfolio company updates and fund performance
  • No-fault divorce provisions: LPs can remove GP under certain circumstances
  • Clawback provisions: ensuring carry is only paid on realized profits

Fund III incorporated all institutional standard terms. Chris and Daniel committed $1.2M combined (3% GP commit), primarily through management fee deferrals and personal capital.

The Destination: Institutional VC Firm ($50M+)

Capital Deployment at Scale

Nexus’s Institutional Operations (2023-Present)

With $40M in Fund III, Nexus operated as an institutional VC firm. The transformation was complete in structure, if not yet in scale.

Deployment Strategy:

  • Check sizes increased: $200K–$500K seed, up to $1M+ Series A
  • Ownership targets: 7%–15% at initial investment
  • Portfolio construction: 20–25 companies in Fund III
  • Reserve ratio: 40% for follow-ons (recognizing winners early and supporting them aggressively)
  • Geographic expansion: maintaining MENA focus but open to global opportunities for exceptional founders

The Team at Scale:

At institutional scale, VC teams must professionalize across all functions:

Investment Team:

  • Managing Partners drive strategy and make final investment decisions
  • Partners/Principals source deals, lead diligence, take board seats
  • Associates/Analysts support diligence, portfolio monitoring, market research
  • Venture Partners/Advisors provide domain expertise and deal flow

By 2024, Nexus’s investment team:

  • Chris (Managing Partner) – focused on strategy, key deals, Fund IV planning
  • Daniel (Partner) – actively sourcing and leading investments, 4 board seats
  • Two Principals hired in 2023 ($140K each plus carry participation) – deal flow and execution
  • Two Associates ($90K each) – supporting diligence and portfolio companies

Platform/Operations Team:

  • Platform professionals supporting portfolio companies (recruiting, sales, fundraising)
  • CFO/COO managing fund operations, compliance, and administration
  • IR/capital formation professionals managing LP relationships and fundraising

Joshua’s platform team:

  • Portfolio talent specialist ($95K) – recruiting support for portfolio companies
  • Platform associate ($75K) – coordinating portfolio events and resources
  • Joshua (VP Platform/CFO) – overall operations and portfolio support

Malika’s IR team:

  • IR associate ($85K) – managing quarterly reporting and LP communications
  • Malika (Partner, IR & Business Development) – institutional relationships and Fund IV preparation

Total team: 11 professionals (6 investment, 5 platform/ops)

Operational Infrastructure at Institutional Scale

Technology Stack:

  • Fund administration platforms (Carta, Allocate, Juniper Square)
  • Portfolio monitoring systems (Visible, Chronograph, Kushim)
  • CRM and deal flow management (Affinity, 4Degrees, Sourcewhale)
  • Data rooms and document management (DocSend, Dropbox, DealRoom)
  • Communication and collaboration tools (Slack, Notion, Airtable)
  • Analytics and benchmarking (Cambridge Associates, PitchBook, Preqin)

Nexus’s tech stack in 2024:

  • Carta for fund administration and portfolio cap table management ($60K annually)
  • Visible for portfolio monitoring and LP reporting ($25K annually)
  • Affinity for CRM and relationship management ($40K annually)
  • PitchBook for market intelligence and benchmarking ($35K annually)
  • Various other tools ($20K annually)

Total technology spend: $180K annually (up from $15K in Fund I days)

Governance and Oversight:

  • LPAC formation with 3–5 institutional LP representatives
  • Annual LP meetings (typically in-person at major LP gatherings)
  • Quarterly reporting with detailed portfolio updates and fund performance
  • Independent valuations for portfolio companies (409A or fairness opinions)
  • Comprehensive compliance program with annual testing
  • Advisory boards with domain experts and successful entrepreneurs

Fund III LPAC (formed Q4 2023):

  • European pension fund representative
  • Top Tier Capital representative
  • Sovereign wealth fund representative (rotating seat)
  • US endowment representative
  • Independent member (successful serial entrepreneur and LP)

The LPAC met quarterly to review:

  • Fund strategy and any proposed changes
  • New investments above certain size thresholds
  • Portfolio company challenges or restructurings
  • Key person issues or organizational changes
  • Follow-on fund planning and terms

Insurance and Risk Management:

  • D&O insurance: $10M coverage
  • E&O insurance: $5M coverage
  • Cybersecurity insurance: $3M coverage
  • Fidelity bond: $2M coverage
  • Key person insurance on Chris

Fund Lifecycle and Returns Management

Successful institutional VC firms manage multiple vintage years simultaneously:

  • Active deployment from newest fund
  • Active portfolio management across all funds
  • Exit planning and DPI generation for older funds
  • Follow-on decisions across fund vintages
  • Fund IV fundraising while Fund III deploys

Nexus Fund Portfolio (2024 Snapshot):

Fund I ($2M, 2017 vintage):

  • 12 investments, 10 still active (2 failed completely)
  • 3 exits realized (fintech acquisition, two acqui-hires)
  • 2 strong companies likely to exit at meaningful multiples (logistics unicorn, B2B SaaS)
  • Current metrics: 3.2x TVPI, 1.1x DPI (distributions improving as exits materialize)
  • Top quartile for vintage and geography

Fund II ($11M, 2020 vintage):

  • 18 investments, 16 active (2 failures)
  • 1 exit realized (modest return)
  • 5 companies showing exceptional growth, raised follow-on rounds at significant markups
  • Current metrics: 2.4x TVPI, 0.3x DPI
  • Tracking toward top quartile

Fund III ($40M, 2023 vintage):

  • 12 investments deployed (~$8M), investment period ongoing
  • Early to assess performance, but initial companies showing traction
  • Deal flow significantly improved with institutional backing

Exit Strategy and DPI Generation:

Institutional LPs increasingly focus on realized returns (DPI), not just paper markups (TVPI):

  • Exit pathways: M&A (most common in emerging markets), secondary sales, IPOs (rare)
  • Active management of exit timing—knowing when to sell vs. hold for next round
  • Secondary market solutions for liquidity before traditional exits
  • Engaging with investment banks and corporate development teams early

Chris and Daniel actively worked exit opportunities:

  • The Fund I logistics company had become a unicorn ($1.2B valuation in 2023). Chris faced a decision: sell secondary stake (5x–6x) or hold for potential IPO (10x+ but uncertain timing). After LPAC consultation, he partially exited (50% of position) in a structured secondary, generating meaningful DPI for Fund I while retaining upside.
  • Two Fund II companies received acquisition interest from larger strategics. Chris negotiated exits at 4x and 3.5x MOIC respectively.

By 2024, Fund I was approaching final distributions with strong returns. This performance became critical for Fund IV discussions.

The Critical Success Factors for VC Firms

Performance and Track Record

Institutional VC investors evaluate firms on multiple dimensions:

  • Gross and net returns: Top quartile benchmarking (need 3x+ net MOIC for top quartile in most vintage years)
  • DPI generation: Actual cash returned to LPs, not just paper gains
  • Investment discipline: Pass rate, portfolio construction, follow-on management
  • Value creation: Evidence of value-add beyond capital
  • Deal access: Quality of deal flow and competitive win rate
  • Portfolio outcomes distribution: How concentrated are returns? (VC follows power law)

Nexus’s track record (2024):

  • Fund I: 3.2x TVPI, 1.1x DPI (top quartile for vintage)
  • Fund II: 2.4x TVPI, 0.3x DPI (tracking top quartile)
  • Deal flow: 800+ companies reviewed in 2023, 12 investments (1.5% conversion)
  • Competitive win rate: 75% of term sheets accepted (high for region)
  • Portfolio support: 85% of portfolio companies reported Nexus as helpful or very helpful in annual survey
  • Follow-on signaling: 90% of Nexus portfolio companies that raised follow-on rounds received additional Nexus capital

Team Quality and Stability

LPs invest in teams, not just strategies:

  • Track record of individuals: What have they built or backed before?
  • Team dynamics: How do they work together? Is there alignment?
  • Retention: Has there been turnover? Are people locked in with golden handcuffs?
  • Succession planning: What happens if the founder leaves?
  • Diversity of thought: Different perspectives and backgrounds strengthen decision-making

Nexus’s team stability:

  • Zero turnover in core team (Chris, Daniel, Joshua, Malika) over 6 years
  • Management company equity: Chris 65%, Daniel 12%, Joshua 8%, Malika 7%, option pool 8%
  • Carry allocation clearly defined across funds with vesting structures
  • Decision-making process documented: Chris and Daniel both had veto rights on investments, but decisions made by consensus
  • Succession: Daniel capable of leading firm if Chris unavailable

Deal Flow and Market Position

Sustainable deal flow is the lifeblood of VC:

  • Founder networks: Do great founders come to you first?
  • Co-investor relationships: Do top firms want to co-invest with you?
  • Brand in market: Are you known for specific expertise or value-add?
  • Geographic or sector moats: Do you have differentiated access?
  • Platform capabilities: Can you help companies beyond just capital?

Nexus’s market position (2024):

  • Recognized brand in MENA tech ecosystem—founders sought Nexus out
  • Strong co-investor relationships with international tier-1 VCs (Sequoia, Accel, Index, others) who valued regional presence
  • Domain expertise in fintech, logistics tech, B2B SaaS recognized by founders
  • Platform capabilities (recruiting, sales intros, fundraising support) differentiated from pure-play capital providers
  • Chris and Daniel both regular speakers at regional startup events, active on social media, published thought leadership

Alignment and Economics

LPs scrutinize fund economics rigorously:

  • GP commit: Is GP capital at risk alongside LPs?
  • Management fee structure: Are fees appropriate for fund size and strategy?
  • Carry structure: Is carry aligned with LP returns (hurdles, catch-up provisions)?
  • Conflicts of interest: Side vehicles, SPVs, management company conflicts?
  • Transparency: Are fund economics clearly communicated?

Nexus’s alignment:

  • GP commit: 3% across all funds (Chris and Daniel’s personal capital at risk)
  • Management fees: 2% committed capital during investment period, reducing to 1.75% on invested capital (lower than many peers)
  • Carry: 20% with 8% preferred return, subject to clawback
  • No side vehicles or management company conflicts
  • Full transparency on fees and expenses in quarterly reports

The Institutional Mindset Shift

The transition from emerging to institutional VC isn’t just operational—it’s philosophical. Emerging VCs optimize for access and survival. Institutional VCs optimize for repeatable process, portfolio construction, and sustainable returns.

Chris’s Reflection (2026):

In a conversation with a prospective emerging VC seeking advice, Chris reflected on the journey:

The hardest lesson was learning that being a good investor doesn’t make you a good fund manager. They’re different skills. In the early days, I thought if I just picked good companies, everything else would work out. But institutional investors don’t just want good picks—they want evidence of a repeatable process, proof that you can do it again and again.

That meant formalizing everything. Our investment memos went from 3-page Word docs to 25-page structured analyses. Our portfolio monitoring went from ‘check in with founders’ to quarterly board meetings with KPI tracking. Our fundraising went from begging for meetings to LPs calling us.

The other big shift was time horizon. Emerging VCs think fund-to-fund—’I need returns from Fund I to raise Fund II.’ Institutional VCs think in decades—’How do we build a multi-generational firm?’ That changes how you think about team building, portfolio construction, and market positioning.

And honestly? The economics compress. Fund I, when it was just me, I probably cleared 70% margins on management fees after minimal costs. Fund III, with a team of 11 and real infrastructure, we’re running at 35%–40% margins. But it’s a bigger base, the business is sustainable, and we’re not dependent on me not getting hit by a bus.

The valley between $5M and $30M under management is where most VCs die. You’re too big to run lean, too small to afford infrastructure. You need returns from your early funds, but those take 7–10 years to materialize. It’s brutal. We survived because we stayed disciplined, hired intentionally, and always thought about what institutional LPs would require—even when we didn’t have institutional LPs yet.”

This means:

  • Building repeatable processes over gut-feel investing
  • Accepting that team building and operational excellence matter as much as deal picking
  • Recognizing that LP management is a continuous relationship, not transactional fundraising
  • Understanding that reputation in VC compounds exponentially—one ethical lapse or major failure can close doors permanently

Conclusion: Building for Permanence

The emerging VCs who successfully transition to institutional status share common traits: they treat venture capital as a business, not just a series of bets. They invest in team and infrastructure before they absolutely need it. They build relationships with LPs as true partnerships, not just capital sources. And they recognize that institutional VC capital is patient and sticky—once earned, it provides a foundation for building a multi-decade franchise.

Nexus’s Future (2026 Outlook)

As of January 2026, Nexus VC manages $53M across three active funds (Fund I largely distributed, Fund II partially realized, Fund III actively deploying). The firm is preparing to launch Fund IV with a target of $75M–$100M, which would firmly establish Nexus as a institutional-scale regional VC.

Chris, Daniel, Joshua, and Malika have built something that transcends any individual. The firm has institutional LPs who view Nexus as a core emerging markets allocation. The team has depth and succession planning. The deal flow is sustainable and differentiated. The portfolio is generating real returns, not just paper markups.

The journey from Chris’s co-working desk to a $100M institutional VC took nine years (including Fund IV raise), three key hires, hundreds of rejected pitches, and a willingness to professionalize every aspect of the business. It’s a journey hundreds of emerging VCs attempt every year. But as Chris learned, getting from $2M to institutional scale isn’t primarily about picking winners—every VC believes they can do that. It’s about building an organization that institutional fiduciaries trust with their capital.

The hard part, Chris often reflects, wasn’t raising the first fund—friends and family believed in him personally. And it wasn’t deploying capital—there were always companies to invest in. The hard part was the years between Fund I and Fund III, when he had to build real returns, hire a team, professionalize operations, and convince skeptical institutional LPs that a regional, emerging VC deserved their attention.

But for those who survive the valley, who build the track record, who invest in team and process, who treat LPs as true partners—there’s a path from emerging to institutional. It’s not easy, it’s not quick, but it’s possible.

And on quiet mornings, when Chris arrives at the Nexus office before the team, he sometimes thinks back to those early days in the co-working space, cold-emailing founders and begging for investor meetings, wondering if he could really build a firm. The answer, it turned out, was yes—but only by building something bigger than himself, something that could endure beyond any single fund or investment cycle.

The emerging VCs who make it don’t just pick good companies. They build great firms. And in venture capital, the firm is the ultimate product.


The story of Nexus VC is fictional, but based on 100’s of conversations with emerging managers across accelerators, masterclasses and GP coaching sessions.


About Dune Venture Days: Welcome to the first edition of DUNE Venture Days: a complimentary, invite-only venture capital gathering designed for a curated group of VCs, startup investors, and ecosystem leaders.

DUNE will take place in partnership with Dubai CommerCity and alongside the WORLDEF Dubai 2026 Conference.

DUNE is 100% complimentary. It is simply about giving back to the VC ecosystem — a moment to strengthen existing relationships, build new ones, and bring together people we genuinely enjoy exchanging ideas with. Apply to join at Dune Venture Days.

Want to learn more? Explore Strategy Tools Fund Manager Masterclasses and GP programs.

In 2025, 1.981 people across 87 sessions got to experience Strategy Sims in action. From Impact investing in the Pacific, corporate transformation in Europe, VC fund management in North America, strategic leadership in South East Asia or high-growth scale up leadership across MENA; Strategy Sims keep expanding.

This year’s top 10 ranking takes us to places like Switzerland, Nigeria, Fiji, Canada (twice), the United Arab Emirates, Egypt, the United Kingdom, Mauritius and Saudi Arabia; here are our top 2025 Masterclasses – all built around the Strategy sims.

1. Fund Manager!, IMD (Switzerland)

WHO: IMD (Business School)

WHERE: Lausanne, Switzerland

DURATION: 2 days (Twice, one in May, one in September)

WHY THE SIM?

Now in its third year, the collaboration with IMD is perfectly mission-aligned with our goal of taking venture asset education in Europe to the next level. We are honored and privileged to be working with faculty lead Jim Pulcrano, pouring all his energy and connections into building this program into a force for good in the European VC landscape.

The reason IMD’s Fund Manager! Tops this ranking for the second year in a row is simple. The quality of the participants and the quality of work we witness in the program easily exceed any other group, anywhere (sorry, everyone else). This outlier performance is likely due to a couple of reasons. Number one, the top-notch quality of participants can really be felt from the moment we step into the classroom. These are high-processing power participants, ready to work. For this year, we had multiple high-caliber investment professionals, including Germany, Switzerland, Italy, Oman and Saudi Arabia. The pure quality of participants make this program stand out in every aspect.

Second, people lean in, work hard, prepare well. It is clear that people take the time, focus, concentrate and show up truly prepared and ready to work.

Third, participants truly engage with the content, exercises, challenges and presentations. They put in the work, overnight, from day one to day two. People are competitive and that truly helps team shift gears going into day two.

OUTCOME:

Clearly positioned as an educational experience, the four day Venture Asset Management Program has two core elements. Days 1 & 2; classroom learning through guest speakers, lectures and case studies. Days 3 & 4, hands-on experiential learning, where participants form teams to lead their own investments firms over a 15-year journey, for most teams culminating in running not one, but two investment funds.

What teams truly take away; navigating the full 15-year fund journey, from start to net DPI.

“The best learning experience—budding unicorns all over! An actual magic learning process.” — Anna Ziajka

“Just wow… So much of what I’ve been picking up mostly piecemeal over the years really began to crystallize. My VC excitement is validated.” — Ashton Songer Ferguson

“In just 48 hours, we went from barely knowing what pre-money meant to negotiating term sheets and syndicating deals. It’s one thing to read about VC in books, but you only ‘get it’ under pressure.” — John Nicholas

WHY IT MADE THE #1 SPOT ON THE TOP 10 LIST:

Our shared passion with IMD runs deep. We are in this together, to educate venture capital leaders across the ecosystem. From emerging limited partners, family offices, future fund managers, pension funds, sovereign wealth funds, newly formed CVC teams; we have met them all at IMD’s Venture Asset Management Programme. With 55+ Fund Manager! Programs completed globally, the IMD experience stands in a category of its own – for the second year in a row. Want to learn more? Join an upcoming Venture Asset Management Program in May or September. Read more about VAM here.

FULL CASE STUDY: Taking Venture Asset Education in Europe to the Next Level

DELIVERY TEAM: Chris Rangen, Scott B. Newton

Congrats to the entire Sep 2025 cohort!
Fund Manager! changes any classroom into a competitive pit of future fund managers and Limited partners

2. Pacific Island Fund Manager (Fiji)

WHO: Matanataki (General partner)

WHERE: Fiji

DURATION: 3 days (9 months, really)

WHY THE SIM?

“Chris, we want to make an impact version of Fund Manager!, for Fiji” “Of course”, I said, the first time Jodi, GP and founder of Matanataki brought this up in Singapore in November 2023. “No problem”

Little, of course, I knew that this easy-going conversion would turn into the hardest, most complex project of all of 2025 – and ultimately culminate in a powerful ecosystem engagement workshop on Fiji in August the same year.

Working with Jodi Smith, Andrew Irvin and the design team to bring the Pacific Islands Fund Manager! from  early idea to live delivery was a genuine highlight of the year – and stands as one of our most complex projects – possibly ever.

Eight of 2.400 unique pieces for Pacific Islands Fund Manager!

OUTCOME:

The research took 5-6 months. Deep diving into the shifting world of impact investing. Not just the label of impact investing. The real world where most of the traditional instruments are not available. Where follow-on financing rounds do not exist. Where the traditional metrics for VC and PE are not just skewed but completely altered. Where the traditional PE playbook does not apply. Where impact frameworks have moved from complicated to outright impossible for most of us to follow (Shoutout to Aunnie Patton Power for being a grounded voice of solid research in this space, and Jen Braswell for lending a life-time of experience to our emergent research). As winter turned to spring, our work turned into content development and writing.

We stopped counting at 2.400 new, unique content cards. We piloted. We iterated. Slowly, the content was starting to click. The fund financial model got built out; our most complex yet. (imagine you are running a full investment portfolio with both equity investments, cash flow and earnings and impact investment data. If you know, you know). Spring turned to summer, and the Fiji ecosystem engagement program was drawing closer. Internal tests and retests. Internal Train-the-trainers for the project team.

We landed in Nandi, Fiji around 6 am. Ready to support Jodi and the full GP Team at Matanataki on their ecosystem engagement. LPs were flying in. Key people and partners, politicians, portfolio CEOs, former EIB and IFC fund-of-fund executives flew in. The actual Pacific Islands Fund Manager! Workshop took place in Suva, overlooking the bay.

Five teams, five to eight people per team. Each team setting up their own $50M ocean impact fund, aiming to deploy capital and scale 10-25 impact investments across the Pacific. Perfectly modelled out to reflect the real-life challenges of leading a multi-decade investment platform in Fiji. Futaspak Pacific investment fund (Future Spark), Mana Pasifika, Wan Solwara, Pacific Ocean Resilience Fund and Loloma; all competed and collaborating, making a total of 50 investments, deploying $233.565.000, while returning back $475.239.939 to LPs. Mana Pasifika outperformed its peers with a 163,5 Impact Score, easily beating the average of 131,8 impact score. Financial top performance went to Pacific Ocean Resilience Fund, who turned a $16M equity investment in BlueSeaScape into a $230M cash-on-cash exit, ultimately returning 7.1X net DPI back to its LPs

More importantly, the ecosystem engagement brought together 30+ key ecosystem participants across the Pacific. From General Partners at Matanataki, Limited partners with a clear ocean impact focus, Fiji-based pipeline and portfolio CEOs, political connections, ecosystem supporters, village chiefs, island elders and investment professionals supporting Matanataki. The experience left a deep, lasting impression of both the complexities of running a Pacific island ocean impact fund and the importance of working with the ecosystem to make it happen.

WHY IT MADE THE TOP 10 LIST:

We probably spent north of 900 hours to develop Pacific Islands Fund Manager! Bringing it to Fiji to run with a truly eclectic group of participants from across the Pacific islands investment landscape was a unique experience. At the same time, even the most experienced team co-facilitators came back, “this is too hard to run”, reflecting the genuine challenges of running a multi-strategy, impact-first investment fund in the Pacific.

That’s how we designed it. To be hard. Because it is. Pacific Islands Fund Manager! Aims to truly showcase the details, the complexities, the technical requirements to run a 20-company investment portfolio with a mix of equity investment (but without any traditional follow-on rounds for equity valuation mark-ups), debt investment (but also requiring the investors to be deeply familiar with cash flows and ability to service debt), and recognizing that no traditional exit paths exists, to revenue-based earn-out models, community-based buyouts and self-liquidating exit routes need to become the default across the portfolio; while also balancing this with the PhD-technical-skill level of truly tracking impact metrics in line with(overly complicated) LP reporting requirements. We’ve looked globally. Nothing quite like this exists anywhere. This is why Fiji’s Pacific Islands Fund Manager! Made the top 10 list of 2025. But, it’s hard.

DELIVERY TEAM: Chris Rangen, Jen Braswell

Post-session, co-facilitator Jen wrapping up. Fiji, we’ll be back

3. Scale Up MENA X DFDF (UAE)

WHO: Dubai Future District Fund (Fund-of-funds)

WHERE: Dubai,UAE

DURATION: 2 days

WHY THE SIM?

Our partnership with DFDF runs back several years. When we started the development of Scale Up MENA!, DFDF was an obvious partner to work with to launch Scale Up MENA! In Dubai.

Our thesis: Scale Up MENA! Will perfectly support founders as they raise their Series A and need to grow into venture- and growth stage territory. Working with Tiffany Bain, Nader AlBastaki and Mahmoud Ward and 20+ late-stage DFDF portfolio founders, we got the thesis proven. In November 2025 we hosted the first ever Scale Up MENA! Masterclass, aimed exclusively at a small, hand-picked group of portfolio founders and a few investment professionals from across the MENA ecosystem.

OUTCOME:

“Just wrapped up an incredible two-day workshop on Scaling and Exiting for Founders, hosted by Dubai Future District Fund who I’m deeply thankful for the invitation. If only I had attended something like this 20 years ago during my first venture… In just 16 hours, we covered what felt like a year’s worth of founder lessons thanks to Christian Rangen of Strategy Tools and the team”, said, Fahmi Al-Shawwa, Founder & CEO of Immensa upon completing the program.

“In just two days we take people through a full 8-10 year journey to exit, the founder’s journey”, said Scott B. Newton, aptly summarizing the program.

So, what are people equipped with upon completing Sclae Up MENA! ? – Think long-term growth strategy – Study term sheets, work hard to get five+ term sheets for each round – Understand investor outcomes, understand the VC business model and how you fit in – Work strategically on exits, start earlier than you think – Keep your cap table clean and updated. A messy cap table makes secondaries and exits impossible – And maybe most importantly, scaling up starts with a mindset shifts and expands form there

FULL CASE STUDY: Scaling to exit

WHY IT MADE THE TOP 10 LIST:

“We are picking our very best founders”, said the team at DFDF. And they did. The founder participants we met were deeply experienced. Successfully built and exited in the region already. Negotiating the $160M term sheet with Blackrock. Raising Series A’s across markets. Deep experience in capital markets, having work for many of the leading investment banks in the region. They were, if you will, ‘supercharged founders’.

Taking this advanced group of founders and investors through Scale Up MENA!, going from idea to exit in just two days was a sprint – but they truly aced it. It proves that Scale Up MENA! Is well suited, to not only support early-stage founders (seed) but also push and support venture- and growth stage founders as they scale.

“Possibly the most unique training I have taken part in. The highs and lows of being a start up founder squeezed into two days.” – Michael Hunter, CEO & Co-founder, Holo

“The best program so far I have attended and at what speed. Precisely designed, immaculately delivered” – Avneesh Prakash, CEO, CAMB.AI

DELIVERY TEAM: Chris Rangen, Scott B. Newton, Sanjana Raheja, Alain Traboulsy

Pitching a VC outcome analysis, not a bad way to start day two

4. Transform! Hult Ashridge (UK)

WHO: Hult Ashridge Business School, in partnership with a leading European industrials company

WHERE: Ashridge campus, London

DURATION: 2 days

WHY THE SIM?

Transform! Has been a backbone of many executive education programs for the past six years. One of the most active business schools, with a long track record of experiential learning, has been Hult Ashridge and notably their global corporate and executive education teams.

When one of Europe’s leading industrial companies partnered with Ashridge to design a high-impact, future leader program, Transform! Was a strong addition to bring into the teaching format.

OUTCOME:

Transform! Is centered around four key domains; Team performance, Strategy & transformation, Capital markets & governance and performance. Within each of these, numerous topics are explored in depth. “How well did we gather, share, process information, allowing us to solve complex problems?”, “How well did we use different capital and finance options to gain an advantage on our peers?”, “How well did we interact, communicate, and respond to capital markets and various shareholder and stakeholder groups?” and “How well did we develop a winning culture, game plan, and mindset, to both overperform, outperform,and outcompete the other teams”

For the future leaders at the Industrial company, working at the incredible Ashridge campus, Transform! Served as a strong reminder that leadership is far more than just managing your team and hitting your P&L’s. To truly lead a transformational company, a very different playbook is needed.

WHY IT MADE THE TOP 10 LIST:

“Over a year we might run 25-30 Transform! Sessions globally, but this group was spectacular. Hungry, ambitious and clearly pushing themselves to transform faster – both individually and as teams”.

DELIVERY TEAM:  Chris Rangen

Deal structuring, mergers and investments at rapid pace

5. Scale Up MENA! Falak Startups (Egypt)

WHO: Falak Startups, in partnership with EBRD

WHERE: Cairo, Egypt

DURATION: 3 days

WHY THE SIM?

It all started in Cairo. A bit more than a year ago. We saw the effects of having more localized content. Of having more local market realities. Of having content and cases people could relate to. This insight, in November 2024, led us to develop Scale Up MENA! Now, a year later, we were back in Cairo, back with our friends at Falak Startups. In collaboration with EBRD Star Venture, Falak hosted nearly 30 scale up founders, investors and ecosystem builders.

Scale Up MENA!, if you were, was coming home. Over three days we had five teams compete – and collaborate – to build breakout winner companies coming out of MENA ecosystem.

OUTCOME:

The scale Up MENA! Masterclass equips founders and investors with five key things.

1. A chance to experience the Founder’s Journey, from idea to exit

2. Navigate 500+ term sheets and financing instruments

3. Crack the code of revenue velocity and market expansion

4. Learn a series of visual strategy canvases

5. Handle a cap table from first founders’ shares through an exit transaction

WHY IT MADE THE TOP 10 LIST:

What made this session unique was two-fold. One, being back in Cairo with the team that helped kick-start Scale Up MENA! to begin with. Two, seeing founders really engage – and compete – with the ultra-localized content, deal terms, investor term sheets, investment bankers and Superinvestors from across the region. But, most importantly, this was yet another fast-paced, high-energy, Scale Up! Masterclass, proving to us as facilitators just how much content, learning and advanced level materials we can pack into just three days.

Full case study: Scaling up in the rising Egyptian ecosystem

DELIVERY TEAM:  Chris Rangen, Rumbi Makanga, Mohammed al Rasbi

Scale Up MENA! Drone view.

6. Fund Manager! BKR Capital (Canada)

WHO: BKR Capital

WHERE: Toronto, Canada

DURATION: 3 days

WHY THE SIM?

BKR Capital’s mission is to bridge the funding gap for Black-led companies in the technology sector, fostering an inclusive ecosystem by making capital accessible to visionary founders, driving wealth creation for the Black community, and training the next generation of Black investment professionals. They provide early, transformational investments in disruptive tech startups, aiming to create systemic change and normalize diversity in venture capital. BKR Capital has partnered with Strategy tools to work directly with their talented investment professionals including the Fund Manager simulation which was held in person in Toronto Canada in 2025 (and again in 2026)

OUTCOME:

The GPs and ecosystem partners that participated in the simulation were highly positive in their feedback, and noted both how realistic the simulation was, and how practical the tools are to diagnose and start improving performance from today forward.

The talented GPs demonstrated how they can improve their Strategy, their pitch, their approach, and importantly teamwork to deliver at even higher levels of impact in the future.

WHY IT MADE THE TOP 10 LIST:

While we delivered Fund Manager to global groups in 2025, this particular SIM session stood out for the advanced levels of discussion, the intense preparation by the participants, and their application immediately in to their funds and teams.

DELIVERY TEAM: Scott B. Newton

BKR Catalyst – Launch Readiness Program, Feb 2025

7. Scale Up! Madica Ventures (Nigeria)

WHO: Madica Ventures

WHERE: Lagos, Nigeria

DURATION: 2 days (with 2 preparatory webinars the week before)

WHY THE SIM?

Madica wanted to move beyond investor theory and slide decks to give pre-seed founders a realistic, hands-on understanding of fundraising, investor dynamics, and long-term capital strategy. While most founders had already raised using SAFEs or CLAs, many lacked clarity on how these instruments convert, how dilution compounds over time, and how to plan multiple rounds ahead while balancing growth, cash flow, and investor expectations.

The goal was to build real decision-making muscle by letting founders experience the consequences of their choices in a simulated but high-pressure environment.

“Madica wanted practical, hands-on training where the founders could immediately apply the learnings in their own startups.” – Vishal Shah

OUTCOME:

Fifteen founders experienced the full founder journey—from idea through multiple funding rounds to exit—inside the Scale Up! simulation. Working in teams as CEO, CFO, and CRO, participants structured and closed funding rounds, selected and traded investors, responded to board demands, explored acquisitions, and executed high-stakes exits—learning firsthand how early decisions compound over time.

By the end of the program, founders could confidently map long-term capital strategies, rebalance cap tables, understand SAFE and CLA conversions, and align growth plans with investor expectations.

“…I learned a great deal about the fundraising process and the connection between financial metrics and company valuation.” — Ahmed Chaari

This simulation was an amazing opportunity to learn from realistic scenarios… and live through it up until the exit scenario”.- Yousef Elsamaa, Co-Founder & CEO, Daleela

WHY IT MADE THE TOP 10 LIST:

  • Tackled one of the hardest challenges for African startups: scaling beyond pre-seed with capital discipline
  • Transformed complex VC mechanics into hands-on, high-pressure decision-making
  • Compressed years of fundraising, investor alignment, and exit planning into two intense days
  • Delivered immediately transferable skills in capital planning, dilution management, and investor strategy

“I was strategizing how to build revenue and growth against how we fund that growth. It was really fun, but it was also very thought-provoking.” — Chidalu Onyeso, Founder & CEO, Earthbond

FULL CASE STUDY: Helping Madica’s pre-seed startups bridge the scaling chasm

DELIVERY TEAM:  Vishal Shah, Rumbi Makanga

Scale Up! mid-session, under the watchful eyes of Rumbi

8. Transform! IE Business School (Saudi Arabia)

WHO: IE Business School, partnering with one of the largest food companies in MENA

WHERE: Riyadh, Saudi Arabia

DURATION: 3 days

WHY THE SIM?

Transform! Has served us well in global business schools including US, Spain, UK, Norway; but would it also hold up as well immersed in the cultural leadership nuances of Saudi Arabia? Would one of Saudi Arabia’s largest companies find Transform! And leading transformation at scale to be both relevant, applicable and suitable? The short answer: yes, absolutely.

The session had clear cultural and content differences, based on conversations and executive leadership challenges that came up. It was not the same as running a five-day Executive Program in the United States, but nor did we expect it.

Anchored in the realities and cultural distinctions of leading transformation in the Kingdom, Transform! Overshot its expectations and formed the backbone of “the best session of our entire leadership program”, according to one of our senior executive participants.

OUTCOME:

The number one outcome was a substantially increased clarity on ‘strategic leadership’. Recognizing that leadership goes far, far beyond ‘managing people’, and in this day and age, covers core skills like strategy, finance, M&A, innovation, hostile take-over, senior level negotiation, financial engineering, a balanced portfolio of core, growth and explore business models providing stable cash flow today and strong business opportunities for tomorrow.

“This was the most insightful leadership development I’ve ever been a part of”, said one senior executive, echoing the group’s take-away; this was strategic leadership development, with profound impact on both team and individual learning.

WHY IT MADE THE TOP 10 LIST:

This was Transform!’s first appearance in Saudi Arabia – and went exceptionally well. This year we have run a record number of corporate education programs, all using Transform!, all seeing customization of content to capture the nuances of each individual client. From food and dairy in MENA, financial technology in Europe, manufacturing in the Americas and Europe to global tech; Transform! Proves an excellent fit for developing strategic leaders at all levels – and that’s why we see Transform! KSA on the list for 2025.

DELIVERY TEAM: Chris Rangen

Facilitator view, coffee break

9. Supercluster! ISED – Innovation, Science and Economic Development Canada (Canada)

WHO: ISED

WHERE: Ottawa, Canada

DURATION: 0,5 day

WHY THE SIM?

Supercluster! was first developed to provide a fun, engaging and competitive way to learn about innovation superclusters around the world. Today, it is regularly used by global cluster experts, ecosystem builders, national cluster programs and cluster managers to build better clusters around the world. Working with the ISED Global Innovation Cluster team in 2025, this was a unique and exciting opportunity to bring together key ISED staff, global cluster expertise and run a fast-paced, expert-level Supercluster! Session.

OUTCOME:

Highly competitive teams quickly formed up global supercluster management teams, stepping into the roles of cluster strategists, cluster boards and cluster leaders. Choosing from a series of ‘case’ clusters, we had Canadian, Norwegian, Chinese and Swiss clusters competing to build out their cluster strategy, secure members, lock in funding and deliver cluster innovation projects. In just a few hours, participants got a chance to not just strategize about cluster development and economic competitiveness, but truly experience the nuances and challenges of building a global innovation Supercluster.

WHY IT MADE THE TOP 10 LIST:

The Global Innovation Cluster team at ISED is one of the world’s most experienced ministry-level teams supporting a national cluster program anywhere. To sit down and race through the Supercluster! Simulation with them in a collaborative, yet ultra-competitive format was somewhere between hyper-competitive and ultra-delightful.

In the global innovation cluster landscape, Canada has truly carved out a leading position, a global position over the past few years. Now, spending several days in Ottawa with the cluster team and their ecosystem development peer teams was highly insightful. Finding time to work through the Supercluster! Simulation allowed everyone to yet again, be reminded of the powerful effects of successfully building and expanding innovation superclusters. Just like with our IMD case study (above), having truly experienced people completing one of the sims in record pace, shows how high-value, high-impact, even a 4 hour session can be. That’s why we include ISED’s Supercluster! Sim in the 2025 ranking.

DELIVERY TEAM: Chris Rangen

Any country can develop Superclusters!

10. Fund Manager! Masterclass (Mauritius)

WHO: Equitable Ventures, in partnership with Simera

WHERE: Mauritius

DURATION: 3 days

WHY THE SIM?

Most parts of the world are still in their early steps of developing a rich, robust venture capital ecosystem. From VC education, emerging GP acceleration, depth of knowledge of the VC asset class and building out national fund-of-fund strategies; most parts are still learning.

Zoom in on Africa the this picture just expands. With a massive youth population, rising middle class and a steep economic development path, the African venture capital ecosystem is expected to undergo a massive transformation in the coming decades.

But to get there, we need to work at an ecosystem level to upskill and support all the key building blocks.

This was the path that led us to partner with Equitable Ventures and Simera, to bring the Fund Manager! Masterclass to Mauritius for the very first time in 2025.

OUTCOME:

Over three intense days, four teams set up four GP companies, raising eight funds This could have been in New York, Frankfurt, or Abu Dhabi, but it was in Mauritius. The program was not for Silicon Valley VCs. It was for developing a new generation of LPs, GPs, and ecosystem backers—for Africa, in Africa.

“It’s really impressive how the Fund Manager! simulation closely mimics the real life experiences of fund managers in Africa so this session makes up for a great learning experience. The facilitator’s experience, particularly their global insights, are a very rich addition to the whole experience. I would highly recommend this training to anyone working in Africa’s venture capital ecosystem.”

– Cikü Mugambi, Investment Director, DOB

Pitching LPs is a full-time job!

WHY IT MADE THE TOP 10 LIST:

We absolutely love running Fund Manager!, covering the full fund journey, nearly 15 years, in just three days. It’s intense, it’s complex, it’s packed with learning that can save both GPs and LPs years of pain. Getting a chance to partner with EV and Simera to run this Masterclass in Mauritius was a superb start. Looking ahead, we already have multiple conversations going on how we can best support the maturing VC ecosystem on Mauritius, in turn supporting the ongoing growth of the entire African VC ecosystem. Fund Manager! Mauritius was one of the absolutely best Fund Manager! Sessions in 2025 and we could not be more grateful to the GPs, family offices and LPs that invested three days together with us on Fund Manager! Mauritius.

FULL CASE STUDY: From early strategy to billions in DPI

DELIVERY TEAM:  Chris Rangen, Scott B. Newton

How we returned millions to our LPs

Delivered by a global community

Congratulations to our key partners and expert facilitators for making these 87 Strategy Sims sessions happen. Representing a true, global expert community, this would not have been possible without a massive effort from Scott (Italy), Ljubisa (Serbia), Sanjana (UAE), Vishal (UK), Rumbi (UK/South Africa), Jen (UK), Alain (UAE), Mohammed (Oman) and Stuart (Canada), Michael (Canada), Rick (US), Wan Fadzil (Malaysia), Suhail (Bahrain), Javier (Mexico), and many more.

Kickstart 2026 by learning more about Strategy Sims in action

Since inception, Strategy Sims have grown into a global phenomena, with 10.000 people, 400+ sessions, 70+ facilitators and ten unique Strategy Sims. Now you can read how global practitioners use Strategy Simulations to drive learning, mastery and change. In August 2025, the global community came together to co-author the first ever report, Strategy Sims in Action. Read it today.

What you get in the report

●     An overview of the ten Strategy Sims

●     Case studies from leading business schools and companies

●     Expert insights from leading strategy experts

●     How Global Partners Use Strategy Sims in Action

●     The Strategy Sims Methodology

●     How to get started

●     …and much more

Get the Strategy Sims in Action report today.