CLARION HOTEL AIR STAVANGER | 09:00 | MAY 12, 2017


We’re privileged to be hosting one of the world’s leading strategy thinkers – Rita McGrath – for a full-day Senior Executive Masterclass on Strategy & Innovation, right here in Stavanger.

Rita is recognized as one of the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015 and 2013. Her best-selling book titled “The End of Competitive Advantage” was recognized as the #1 business book of the year in 2013.


The Masterclass will focus on the principles of building an innovation proficiency within your company. We’ll dive into Rita’s latest research on strategic inflection points and how you and your team can map out and lead in the face of significant industry changes that’s happening in Norway right now.


During the full-day workshop, your team will get the opportunity to work with Rita on your company’s most pressing strategy and innovation issues. Look forward to spending breakfast and lunch together with Rita.


You’ll get a sneak preview into Rita’s upcoming book on strategic inflection points and also experience and take home powerful new strategy tools that helps demystify and structure your strategy processes.



Globally-Recognized Thought Leader on Innovation and Growth Strategies 

Rita McGrath, Columbia Business School Associate Professor, is a globally recognized thought leader and author whose focus is on developing innovation and growth strategies during times of uncertainty. She enables business leaders to see their world through a different lens, guiding them through competitive complexities and is highly valued for her rare ability to connect research to business problems. McGrath works with boards, CEOs and senior executives to think strategically, by providing practical yet imaginative strategic advice.

McGrath is a sought-after speaker at exclusive events such as the Global Drucker Forum, various CEO Summits and at corporate strategy sessions in a wide variety of industry sectors around the globe. She recently founded Valize, LLC, a company focused on providing structured and pragmatic approaches to an organization’s growth strategies by embedding an Innovation Operating System across its activities.

McGrath is currently working on a new book about strategic inflection points as a follow up to her best-selling The End of Competitive Advantage (2013). She has co-written three other books with Ian MacMillan: Discovery Driven Growth, (2009) which was cited by Clayton Christensen as one of the most important management ideas ever developed; MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005); and The Entrepreneurial Mindset (2000), all published by Harvard Business Review Press. MarketBusters has been translated into ten languages and was named one of the best business books of 2005 by Strategy+Business.

McGrath was ranked in the Top 10 of Thinkers50 business gurus in 2015 and 2013 and received the #1 Achievement Award in Strategy for her research published in her book, The End of Competitive Advantage. McGrath consistently appears in rankings of the top business school professors to follow on Twitter.

McGrath is one of the most widely published authors in the Harvard Business Review and she is often interviewed and cited by the press, including the Wall Street Journal, New York Times, Washington Post, Financial Times, and NPR’s Marketplace. She maintains an active social media presence, and has been rated one of the 25 smartest women to follow on Twitter by Fast Company magazine. McGrath was voted HR Magazine’s Most Influential International Thinker, writes regularly for Fortune magazine’s online edition, is a regular contributor to the Wall Street Journal’s “The Experts” column and blogs regularly at HBR.org.


Co-Founder of Engage // Innovate, X2 Inc, X2 Labs, X2 Innovation Center

Besides co-founding global innovation & strategy consulting company Engage // Innovate, Christian Rangen is also the co-founder of Norway’s largest and most ambitious entrepreneurship initiatives — X2 Innovation Center and X2 Labs.

He works with senior leadership across the world on innovative strategic transformation, innovation strategies, business model innovation & creative leadership development.

When he’s not working with global companies and governments to overcome their strategy & innovation challenges, he develops programs and lectures at BI Norwegian Business School.

Christian is also an active public speaker and presents frequently at international innovation and strategy conferences.


We are now inviting an exclusive group of companies to attend this rare Masterclass.

The Masterclass is aimed at Board of Directors, Senior Executives, Strategy & Innovation Leaders, and New Business Development Leaders of all levels.


You’ll get a rare opportunity to work closely with one of the world’s most renowned strategy and innovation professors — Rita McGrath.

This is not going to be your typical seminar. Expect an interactive session with you and your team, and getting hands-on with new strategy tools on your most pressing strategy issues.


PODCAST: Christian Rangen and Rita McGrath Discusses Strategic Inflection Points & Industry Shifts

Click to read key takeaways from the podcast here.


I want to thank you personally for joining our IT Leadership Conference. Getting the chance to meet you and to listen to your address with my leadership team was the highlight of my day. Your keen insights into strategy building—and avoiding creative destruction—were a perfect fit with our conference focus. Based on continuing feedback this evening, my leaders especially connected with your messages about rethinking assumptions and asking ourselves the necessary provocative questions.

Rita is an exceptional instructor. She takes complex topics and makes them understandable and applicable. Her presentations are so informative, full of examples and case studies which always elicits lively discussions. Her handouts, tools, and slides enhance her classes so much that time flies, literally!

Rita was a brilliant and engaging speaker – lots of value to senior executives from large companies, and always a pleasure to work with.



08:00Doors openCoffee & networking
09:00Welcome The Day Ahead
09:05New Strategy Tools — and why we need themChristian Rangen, Co-Founder of Engage // Innovate and Strategy Tools gives a brief introduction to the changing field of strategy and new tools to lead strategic transformation.
09:15The Innovation Maturity Scale — Where do you rank? Introduction to the Innovation Maturity Scale concept and where your company might rank. This will include a discussion of the principles of building an innovation proficiency. Rita will give an opening talk, followed by break-out group session in which your team can assess your current level of proficiency and consider practical action implications.
10:15Coffee Break
10:35Introduction to Discovery-Driven Planning The ideas behind Discovery-Driven Planning were developed 20+ years ago. Today they rise to the surface as an integral part of lean startup, business model experiments and rapid testing and piloting. Yet, few realize these trends all can point back to the very same original research.

Rita will share some observation on the origins of Discovery-Driven Planning and how it has evolved over the past 20 years – and where it might be heading next.
Break-out session: Using the short “Iridium” case, challenge your group to outline how you could have tested the assumptions made for this project at minimum possible cost.

11:00Entreprenerial BehaviorSpecific techniques used by entrepreneurs that large organizations might adopt
Case study: Dollar Shave Club versus Procter & Gamble’s Gillette
Break-out session: We will discuss 4 specific behaviors:
1. Intentional networking
2. Probing and assumption testing
3. Pivoting
4. Handing over – transition teams and acceleration
11:45Key Learnings for Our Firm — So FarThe challenges ahead – and how to solve them
Pre-lunch reflection
12:00Networking Lunch
13:00Strategic Inflection PointsTaken from Rita’s latest research, and her upcoming book, Strategic Inflection Points; this session will dive into how executives can map out and lead in the face of significant inflection points.
Ample time for group work on analyzing your Strategic Inflection Points.
The core idea is that a strategic inflection point begins with some change that shifts the constraints your organization has traditionally operated within. For this workshop, we will focus specifically on how digital technologies are potentially changing the traditional key metrics in your sector or industry.
14:30Networking Break and Coffee
14:45Working sessions & introduction to new strategy tools The working sessions will give each company team (or table) a chance to interact with Rita McGrath on their most pressing company issues on strategy & innovation.
In parallel, Christian & Inger Hanne will coach each team on 1-2 new strategy tools for strategy & transformation.
16:4516:45 Concluding Remarks (official program concludes here)
Bonus Section
17:00Q&A session with Ritain plenary, with informal drinks served
18:00Final end of Masterclass


This is an exclusive, invite-only Masterclass where you get to work closely with one of the world’s top strategy experts.

We welcome you to join us for a full-day Masterclass, which includes lunch, a copy of Rita’s best-selling book “The End of Competitive Advantage”, and a custom-made strategy toolkit covering the latest works by Rita McGrath and Christian Rangen.

Price: 10.000 nok per person

We recommend sending a team of 5, as you will be working on significant strategy discussions for your own firm. The Masterclass is perfect for members of the board and senior management.

Please request your invite by clicking on the button below.

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