By Christmas 2015, it became apparent to us that other measures were required.
Bolder measures, and an approach that went far beyond just training executives in a new strategy tool.
We decided to launch a national program: X2 Innovation Center.
Our mission: help “transform a nation”.
Through 8 weeks of intense customer development, government official development, national funding development, we thought were were uncovering a problem-solution fit (ie: a product-market fit).
Our pilot program increasingly involved rapid, accelerator programs, intrapreneurship, combining public-private financing, and teaching executives about market opportunities outside their legacy business model.
In the space of a few months, we ran 5-day accelerator programs on future industries, including smart city, digital health, solar energy, electric vehicles, offshore fish farming, smart buildings and beyond.
For 5 days — often 15-18 hours a day — diverse teams from business developement, marketing, communications, tech, and engineering explored, learned and hacked together at their new growth venture.
Need to talk to potential clients? Call them at 10pm at night.
Need a market validation? Launch a Facebook ad.
Want to present a new product and would like to build it first? Forget it. A MVP one-pager will do.
Sign the customer first, build it later.
Tired at 23:15? That’s OK, have a Red Bull
Suddenly, we had founded a 5-day accelerator program — a framework and methodology that worked. A respectable, scale-able process for building new ventures in just 5 days.
This would not change the price of oil, nor the future of Norway.
But what we had was a proven program that could help large oil and gas companies launch a new growth venture in days, not months or years.