by Christian Rangen & Henrik Amstutz

A New Capital Landscape

Over the past 24 months, Strategy Tools has assisted accelerators, innovation agencies, and global founder teams in pivoting to a new funding strategy. Gone are the days of relying solely on equity financing. Today, the focus is on blended startup financing. But what is the role of accelerators in this shift, and how can your accelerator help founders succeed across the capital stack?

Eighteen months ago, startup founders were chasing equity investors, and accelerators were hosting mega-demo days. In today’s capital markets, where capital efficiency and profitability take precedence over future growth potential (with AI being an exception), startup founders need to pivot. They must adopt a blended financing structure where grants, debt, and revenue are equally important components of the financing mix.

Today, founders are expected to have the financial acumen, or the right team to support them, to understand various financing opportunities. This includes not only knowing what they are but also understanding their processes, requirements, expectations, and terms. Sifted, a subsidiary of the Financial Times reporting on Europe’s venture capital environment, recently published that European startups raised €47.3bn in equity, debt, and grant funding in the first half of 2024. A total of €18.7bn came from debt. For accelerators, this means the focus needs to be on educating founders on the available capital stack, additionally to traditional equity or convertible loans.

What is a Capital Stack?

The capital stack refers to the various sources of financing. Traditionally, founders and investors focused purely on equity financing (money for an ownership stake), or using convertible loans (or similar instruments).

The capital stack has not changed, but the relevance and use has. In 2024, c. 40% of financing in Europe came from debt – signaling a strong shift and perspective in the market. Today, the sources of proceeds can vary.

Consider that cash from revenues can be used for R&D or hiring or marketing, as well as signed commercial contracts can be used for invoice-based financing. Grants can be used to finance research or projects. All of these are non-dilutive, i.e., have no impact on the cap table which is equally beneficial to founders and investors, who both want to retain the highest stake in the company possible to maximize value.

In the “Our Capital Stack” Canvas, on the Y-Axis we cover the capital stack sources.

The capital stack refers to the hierarchy of financial claims that investors and lenders have on a company’s assets and income and the various sources of funding a company can have.

The most common sources of capital are equity (common vs preferred shares), debt financing (split into senior debt, mezzanine financing, project financing or more) and soft funding (including project based funding, grants, tax benefits, subsidies or more).

Each layer of the capital stack has different risk and return characteristics, influencing how and when investors get paid. Some, like soft funding, do not impact investors (no impact on the cap table) or credit-worthiness and are therefore an incredibly attractive method of raising capital. We should of course not forget any capital coming in from revenue or other existing contracts, like invoice-based financing.

As an accelerator, your entire team should be well versed in all of these capital sources and which would be most beneficial for your companies.

What is Blended Financing?

Blended financing involves combining different types of funding sources, such as equity, debt, grants, and revenue-based financing, to support a startup’s growth. This approach allows startups to optimize their capital structure, reduce dilution, and enhance financial flexibility.

Later on this article, we will cover three cases of how blended financing are used in some of the most successful European startups (based on amount capital raised).

Founders today need to understand how these asset classes work together and the benefits and drawbacks of each. They will look to accelerators or other members in the ecosystem to help educate them on potential alternatives, and what is most relevant for a climate-tech vs edtech vs infrastructure startup.

We really appreciate this article from our friends at CTVC, providing an insight from Key Frame Capital.

Infrastructure and Heavy Assets: Study Your FOAK

First-of-a-Kind (FOAK) projects often involve significant infrastructure and heavy asset investments. Understanding the unique challenges and opportunities associated with FOAK projects is crucial for structuring effective blended financing strategies. The example of Northvolt illustrates a FOAK solution as a battery plant of this size and complexity had never been built. Other examples include H2 Green Steel, Climeworks, or LanzaJet.

These projects are typically used for the development of their solution or product, demonstrating the use case on a larger scale prior to initial deployment but bear higher technical, market, and financial risks. Due to the capital-intensive nature of FOAKs, there is a “valley of death” where funding sources are limited between smaller venture capital tickets and larger debt sources (which require lower risk profiles and strong traction), which is why the importance of blended capital becomes relevant.

Governments should be considered for soft funding through grants or loans, project financing solutions through investment banks like the EIB, or equity financing from larger institutions or private equity funds.

For more insights on alternative climate asset classes, refer to this article. For more information on FOAKs, we highly recommend this article. Most recently (August 2024), the French company Ÿnsect will aim to raise a FOAK solution – read Sifted’s coverage here.

A New Landscape for Founders

Startup founders need to adapt to this evolving capital landscape. Key steps founders should take include:

  1. Diversifying funding sources: Explore grants, debt, and revenue-based financing alongside traditional equity.
  2. Prioritizing capital efficiency: Decide with existing and new investors whether to focus on scaling and raising funds until profitability or on achieving profitability and sustainable growth.
  3. Understanding investor expectations: Be aware of the different risk-return profiles across the capital stack.
  4. Building robust financial models: Demonstrate how blended financing can optimize the capital structure, considering interest payments or maturity dates for debt structures, and cap table impact for equity investments.
  5. Engaging with alternative investors: Develop relationships with lenders and grant providers.

Accelerators should feel comfortable with all of these topics amidst a dynamic environment and tough fundraising environment.

The canvas below offers a solid starting point for visualizing various funding streams and their interoperability.

Let’s explore how the Capital Stack canvas plays out through a few case studies:

In our previous Growth Strategy post – we introduced you to the fictional company VoltyngX – an electric vehicle battery repurposing start-up. We continue working with them on the Capital Stack canvas to see what their various capital sources could be going forward:

And here are a few cases from the real world:

Case Study A – Electra

Electra, a French electric vehicle charge point operator, has raised close to €600m since its founding in 2021. Today, the company employs around 200 people across eight countries in Europe, responsible for approximately 200 live stations representing more than 1,200 charge points. Their aim is to build 2,200 charging stations and more than 15,000 charge points in Europe, a capital-intensive endeavor.

Their seed round was led by Serena, raising €15m in June 2021, followed by a €160m Series A led by Eurazeo. In January 2024, the company raised a €304m Series B led by the Dutch pension fund manager PGGM, with participation from BPI France, Eurazeo, RIVE Private Investment, and SNCF. Between their Series A and B, the company also raised around €27m in debt financing from the French bank Credit Agricole.

Case Study B – Tibber

Tibber is a Norwegian smart energy management company providing energy-efficient solutions through a smart energy app. Tibber is currently active in Norway, Sweden, Germany, and the Netherlands, where users pay a monthly fee instead of a markup on electricity prices to promote a greener and more sustainable future. Tibber is considered a ‘soonicorn’ (soon to be a unicorn) with revenues above €2bn in 2023.

Since its founding in 2015, Tibber has actively funded its journey through five equity funding rounds: a SEK7m seed round, NOK15m venture round, $12m Series A, $30m Series B, and $90m Series C. Between these transactions, Tibber also raised significant amounts in soft funding (grants), including SEK3m from Sweden and NOK13.5m from Norway. Before their Series C, they also secured €35m in debt financing from Nordea.

The best-performing companies understand the value of a blended capital stack and how utilizing all financing opportunities available to them provides value to all shareholders.

Here, we mock up what we think it will look like if TIbber were to work on the Our Capital Stack canvas:

 Please note that all information in this canvas is purely illustrative. While Strategy Tools is not involved with Tibber, we admire their impressive achievements and are proud to see such innovation emerging from Norway.

Case Study C – Northvolt

Northvolt’s ambition is to supply the automotive industry with electric vehicle batteries, produced in Europe. Over six years, the company has had more than 12 funding rounds from more than 61 investors raising more than €8.7bn.

Northvolt received early funding from Vinnova, Sweden’s Innovation Agency, the Swedish Energy Agency, StenaLine, ABB, and Climate KIC. Following this, the European Investment Bank provided over €50m in debt financing. Siemens invested €10m, and Vargas Holding and Vattenfall contributed €12.5m. Within two to three years, the European Investment Bank extended an additional €350m in debt financing to support the construction of their first factory. Simultaneously, Northvolt secured $1bn from VW, Goldman Sachs, BMW, IKEA, AMF, and others. By July 2020, the company raised €1.6bn in debt financing from a consortium of over 20 banks and €600m in venture financing from 11 investors. The funding journey continued with another €600m from VW and €2.8bn from 19 investors. This case highlights the complexity of today’s funding environment and the importance of understanding various funding sources.

A Changing Role for Accelerators

Accelerators must also evolve to support this new financing paradigm. Their importance in the ecosystem cannot be understated, but they need to shift their learning towards helping founders understand the new and blended capital stack. Crucial actions for accelerators include:

  1. Educating founders on blended financing: Provide training on various funding sources and their implications.
  2. Fostering connections with diverse investors: Build networks with debt providers, grant agencies, and revenue-based financiers.
  3. Redefining success metrics: Shift focus from just equity raised to overall capital efficiency and financial sustainability.
  4. Supporting financial planning: Assist startups in creating comprehensive financial strategies that leverage blended financing.
  5. Adapting demo days: Showcase startups’ ability to secure diverse funding sources and achieve profitability.

Below is Sifted’s calculation of the most active debt funding rounds in 2024 so far. As an accelerator, you should be able to introduce some of these players to your startups or begin building relationships to understand what they are looking for and what different requirements they have.

Ending Notes

As the capital landscape continues to evolve, both founders and accelerators must adapt to leverage blended financing effectively. By diversifying funding sources, prioritizing capital efficiency, and understanding the complexities of the capital stack, startups can navigate this new landscape successfully. Accelerators play a pivotal role in guiding founders through this transition, ensuring they are well-equipped to thrive in a blended financing environment.

Startups are the engines of innovation, driving economic growth by offering advanced technologies and solutions to emerging challenges. However, in their relentless pursuit of delivering superior products and meeting customer needs, startup teams can sometimes lose sight of the bigger picture. As professionals working within an accelerator, your role is to guide these teams, helping them maintain a clear strategic vision while navigating the daily demands of their business.

One of the most effective tools we often use with our startups to address this issue is the Rocketship Canvas.

The Rocketship Canvas is a powerful framework that helps founders, investors, board members, and advisors clearly articulate and visualize the key aspects of a startup’s journey and strategy. It has proven to be highly impactful in globally renowned accelerator programs like Katapult and Hatch, where it helps teams align their goals and strategies on a single, visually accessible page.

By regularly updating and using the Rocketship Canvas, you can ensure that the startups you support stay on track and grow strategically.

Why the Rocketship Canvas?

The Rocketship Canvas addresses critical questions that are essential to a startup’s growth, such as:

  • How can we accelerate the company’s growth?
  • Where do we want to be in six, 12, and 24 months?
  • What does our fundraising strategy need to look like to reach these milestones?
  • Which investors, customers, partners, and experts should we engage to build vital relationships?

Every startup needs a dedicated advisor, manager, or board member who can hold the company accountable. This involves assessing where the startup aimed to be 12 months ago, understanding where it stands today, and envisioning where it could be in the next 12 months. The Rocketship Canvas makes this process tangible by breaking down the journey into three distinct stages, each with its own set of objectives and milestones.

Case: VoltyngX

Let’s explore how the Rocketship Canvas can be applied in a real-world scenario. Consider “VoltyngX,” a startup specializing in repurposing electric vehicle batteries into advanced battery storage solutions. After a significant breakthrough in their technology, VoltyngX is ready to scale commercially. For this exercise, we’ll use VoltyngX as an illustrative example.

Each of the three boxes in the Rocketship Canvas represents a distinct stage in the startup’s growth journey. We encourage teams to creatively ‘name’ each phase, whether it’s as simple as “Phase I” or something more descriptive like “Conquering our Local Market.” In this case, we’ve identified the stages as:

  1. Conquering the Local Market
  2. Expanding into Neighboring Countries
  3. Becoming a Household Name in Europe

Adapting Key Metrics (KPIs) Over Time

As a startup evolves, so too should its key metrics. In the early stages, a startup might focus more on overall revenue or customer acquisition rather than profit margins. As growth progresses, these metrics will naturally shift. For instance, VoltyngX will need to decide whether to prioritize the number of customers, weighted pipeline, bugs resolved, churn rate, or ARPU (Average Revenue Per User) as their business scales.

Setting Targets and “Must-Wins”

Within each stage of the Rocketship Canvas, there are three primary targets that the company aims to achieve. These targets should be meaningful achievements that can be showcased to shareholders, customers, or even on platforms like LinkedIn. Often, these targets are broad and influenced by investors or the board of directors.

Achieving these targets depends on succeeding in the “Must-Wins”—specific, actionable steps that are critical to reaching your goals. For VoltyngX, this might involve hiring a CFO to lead their fundraising efforts and professionalize their internal financial processes. They might also aim to secure a local customer, land their first international customer, and develop a sales strategy that can be effectively scaled as they onboard new hires.

Estimating Revenue and Capital Needs

The final section of the Rocketship Canvas involves making an informed estimate of the revenue the startup aims to achieve by the end of the timeline and determining the capital needed to reach those goals. For VoltyngX, for example, the goal might be to generate over €200k in revenue by raising €1 million, which should sustain the startup through Q2 2025.

Continuous Planning and Adaptation

We encourage startups to spend time thoroughly mapping out their first step, ensuring it is clear and well-defined. It’s also crucial for them to engage with customers, clients, employees, investors, and advisors to gain insights that will shape the company’s journey.

As the startup plans its second and third phases, both quantitative and qualitative measures should be considered. These measurements will serve as a blueprint for a growth strategy that should be revisited and updated quarterly. This regular check-in helps ensure that the company’s progress aligns with its anticipated growth trajectory.

Beyond the Rocketship Canvas

The Rocketship Canvas sets the stage for more comprehensive strategic tools, such as the Outcome Canvas. Together, these frameworks will help the startups you support refine their strategies, positioning them as attractive options for international talent and garnering recognition from local media for their successes.

By guiding startups through the Rocketship Canvas, you’re not just helping them plan for the future—you’re setting them up to achieve sustainable, long-term success.

Download Your Own Copy

Click here to download a PDF copy of the Rocketship Canvas.

Work with Us

As long-term partners of leading accelerators worldwide, we empower startups with innovative strategies that drive real results. Our work has helped numerous startups develop stronger fundraising strategies, become investor-ready, and craft clear roadmaps to success. Want to see how we made an impact? Check out our case study with Katapult, an award winning accelerator,  or reach out to us at hello@strategytools.io — we’d love to connect!

UPCOMING WEBINAR

Building Better Accelerators

From impact investing in Europe, agritech in Africa, ocean startups in Hawaii, ocean funds in Fiji or climate funds in Singapore, we have seen a number of accelerators up close and personal. From first-generation aquaculture accelerators to early-stage deep-tech accelerators, to recent GP/VC/PE accelerators, there is a constant stream of innovation in the space.

This begs the question, how are accelerators evolving? How should accelerators think about strategy, programming and their own business model? What are the latest trends a leadership team needs to think about and what role does AI play for accelerators? Has the time come for accelerators to rethink their strategy and if so, how?

We will explore these topics and more during the webinar.

Date: August 21st

Time: 18:30 – 19:15 CEST

Speakers: Christian Rangen and Nir Melamud

Register here.

Imagine if there was a way you could educate, teach, train, engage and network your local angel network all at once. Well, there is. After 15 months of active pilots worldwide, we are thrilled to introduce the Strategy Tools Business Angel Masterclass. The goal? Greatly improve the growth and development of your angel network!

What is the Business Angel Masterclass?

The Business Angel Masterclass is a highly engaging, competitive, action-based Masterclass for angel investors and anyone working in the angel network’s wider ecosystem. It runs over 3 days (with a reduced option of 2 days), taking people through the entire startup journey from the idea stage, angel investments, long-term collaboration and eventually exit. The 3-day program perfectly mirrors real-life angel investing and the various decisions both founders and angel investors need to make as they go through the founder’s journey together. During the journey, participants work in both teams and networks to solve specific challenges at each stage. Problem-solution, product-market fit, financing, investor readiness, and business model, these are all challenges teams must work to overcome.

What does the program look like?

After several pilots, we have structured the 3-day program in three phases.

First, on day 1, we teach the basic building blocks of angel investing. This is a one-way, lecture format, covering all key concepts in depth. Strategy, portfolio risks, active vs. passive, investment structure (equity, convertible, SAFE), follow-on investing, downside protection, investing in networks and more. At this stage, the Angel Investor Toolkit is also provided, giving the participants a rich workbook of tools and canvases they will be using during the 3-day program.

Next, we break people into two categories (founders and angel investors) and then split them into teams. This is the beginning of the Scale Up Angel simulation, where participants are working in teams to build and scale startups. Effectively, they now need to apply the learnings we just covered that morning. Over the next 48 hours, people will be largely working in teams, interspersed with short teaching sessions on topics like startup boards, analyzing complex term sheets, structuring late-stage funding rounds, outcome analysis, growth strategy and more. As the teams compete and collaborate during days 1,2 and 3, time tends to fly very, very quickly, and a common feedback has been “Wow, where did the time go”.

At the wrap-up of the team-based format, using the simulation at lunch on day 3, we conclude much of the learning for the first 2,5 days. The final half-day session, after lunch on day 3, is spent working in small groups, on your own personal angel strategy and how to develop the angel network. Core concepts like angel network maturity, dealflow platform, deal leads and more are discussed and worked on. Closing out the final day, participants will leave with a deeper understanding of their own angel strategy, a rich toolkit to support them and a clear plan for how to develop their angel network over the coming 12-18 months.

Why we created the Business Angel Masterclass

The Business Angel Masterclass was created based on insights from angel investors, investor clubs and angel networks around the world. Meeting with innovation agencies, ministries, and ecosystem development builders, we learned that there was a clear gap in how to effectively teach and train emerging angel investors – and at the same time build the social ties and trust between old and new angels in the network. Working with a single client in Europe, we had a hypothesis that a multi-day, highly immersive learning experience, with rich case content, visual tools and working in teams would solve a lot of the challenges angel ecosystems were facing. Sure, we can all read the top-angel books, but that won’t drive much learning. Yes, we can all just get started on making first investments, but we believed an experiential learning format, mixed with rich content and details on cap tables, term sheets, shareholder agreements and late-stage financing would be a far more effective way to teach and train angel investors.

Our first pilot validated this hypothesis. Our second pilot proved our key points and our third and fourth pilots really helped us understand just how effective and impactful an immersive angel masterclass could be.

Who we created the Masterclass for (five user personas)

In developing the Masterclass, we had five unique personas in mind.

The emerging angel investors – zero investments made

The emerging angel investor will learn all the key building blocks she needs to get started. Often, it is a question of confidence and finding a network of like-minded co-investors. We have seen many of these step up and shine in the Masterclass, often leaving with a desire to get started and started quickly.

The new, but passive angel investors – 1-3 investments made

Some new angels have started making investments, they have the basic knowledge and skills, but they often lack the social network and trusted co-investors to be working with. We have found that this group thrives on the collaborative aspect and quickly identifies people they can be working and investing more actively with.

The quickly learning angel investors – 3-10 investments made

The quickly learning angel investors have made multiple investments, building a portfolio and often already started working with the founders. But, in our experience, this angel usually does not have much experience with what happens next. With a limited understanding of the next funding rounds, revenue growth, later-stage term sheets, dilution and more, this angel will often be surprised – even shocked – to learn what comes next. We think it is wise to learn this in a Masterclass, not in real life.

The ecosystem builder

To our surprise, we have found many ecosystem builders benefitting greatly from the angel masterclasses. Innovation agencies, government officials, incubator managers, bankers and more, these people may not invest their own money (at this stage), but they are hugely important to the development of local and national angel networks, and as such, truly benefit from the learning experience.

The angel network champions and leaders

Finally, our core user persona is the handful of angel network champions, leaders and builders. These are the people that actually drive the development, formation and expansion of the angel network. They secure financing from public sources and sponsors. They bring in the startup deals. They host the events. They plan for training sessions. In short, they are the battery that powers the machine. We have found these to love the engaging nature of the Masterclass, and seeing huge short- and long-term benefit from the Masterclass.

Why angel networks should pay attention

Having worked with and taught at angel networks globally, we have seen first-hand how angel networks onboard, upskill and develop their members. We firmly believe that angel networks can greatly benefit from running Business Angel Masterclasses, both teaching and training but also building the social fabric of the network, leading to more active co-investments in the future. In short, angel networks can benefit significantly from running the Business Angel Masterclass.

What angel investors will take away from the Masterclass

For angel investors, the experience will quickly and clearly teach a few core concepts:

  • Deal flow and assessment (how to review deals)
  • Portfolio construction and investments (how to make investments)
  • Working alone or working with others (the benefits of investing in networks)
  • Understanding pre- and post-money valuation (price per share, round structures)
  • Mark-ups, follow-on rounds and dilution (what happens post your investment)
  • Cap table management (the importance of keeping things clean and updated)
  • The impact of advisor shares, ESOPs, incentive programs
  • Easy and complex term sheets, and how they impact the company and your angel investment
  • The risks associated with preference shares and liquidation preferences
  • Understanding dilution vs. value increase over multiple rounds
  • Understanding exits and how liquidity is generated back to angel investors

Very advanced angels will most likely already have seen most of these concepts in practice. Still, for the large majority of angel investors and anyone who got started investing within the last 3-4 years, it is very unlikely they have seen all of these things in practice already. The Masterclass experience allows them to work through term sheets, master cap table math, understand dilution and better position them to coach founders on these issues.

Next location, MENA

We are honoured to have been able to run a number of Business Angel Masterclasses around the world already, constantly testing out and iterating on content, exercises and group work. Next month we will be back in the thriving MENA region to run our next Scale Up Angel Masterclass. Here, we expect to meet 40+ engaged, energized and active angel investors, all striving to become better angels, for both ecosystem impact and financial returns.

Looking ahead

Looking ahead, over the next 24 months, we aim to deliver 10+ Scale Up Angel Masterclasses globally. Places like Canada, Denmark, The Gulf States, Panama, Singapore, UAE and Eastern Europe have all expressed significant interest to host and run the Masterclass. Despite having very different starting points, their desired outcomes are all the same, boosting the local and national angel investor ecosystem. If successful, that should help us accelerate and energize 300 – 600 angel investors globally, in turn impacting 1000’s of startup founders with a renewed insight and expertise.

Want to know more?

See how Tiye Angels & Strategy Tools are transforming Egypt’s investment landscape by empowering female angel investors

Do you want to bring the Scale Up Angel Masterclass to your region? Read more here or talk to our team.