Preface

Leading up to the 2025 VC Fund Manager Masterclass in Mauritius, we explore the history and current ecosystem for venture financing in Mauritius. The country is already well-established as a financial services hub, with a thriving industry and large number of funds domiciled. Over a series of short articles we explore:

  • How did Mauritius grow into a fund management hub?
  • How is the venture industry performing today?
  • What is the future of venture capital and the VC ecosystem in Mauritius and Africa?

Introduction

The financial services sector in Mauritius has a rich history dating back to the 17th century when the island was used as a regional payments and settlements hub by traders. Today, Mauritius stands as one of Africa’s most sophisticated international financial centers, boasting over a thousand funds, a collective AUM in excess of USD 80 billion, and a sizeable number of them from development finance institutions and sovereign wealth funds. This transformation from a sugar-dependent colony to a global fund administration hub represents one of the most remarkable economic evolution stories in the developing world.

Historical Foundations: The Early Years (1968-1990s)

When Mauritius gained independence in 1968, few observers anticipated its future as a financial services powerhouse. Nobel Prize winner James Meade prophesied in the early 1960s that Mauritius’s development prospects were poor, citing the island’s heavy dependence on sugar, vulnerability to terms of trade shocks, and potential ethnic tensions.

While the financial sector was already relatively well developed at independence, the robust economic performance over the last two decades strongly contributed to its further expansion. The Bank of Mauritius, established as the central bank, played a crucial role from the beginning. From the very beginning the BOM focused on creating the framework for a modern financial intermediation system that could allocate resources efficiently to fund development needs.

The foundation for modern financial services was laid early, with treasury bills issued by tender on a monthly basis starting in April 1969, and the central bank providing forward cover for foreign exchange risk as early as 1968/69, recognizing the economy’s openness and dependence on trade.

The Offshore Revolution: 1990s Transformation

The real transformation began in the early 1990s with strategic legislative changes that would reshape Mauritius into a global financial center. Following the economic liberalisation in India in 1991 and the creation of the Mauritius Offshore Business Activities Act (MOBAA) in Mauritius in 1992, there was a rise of activities in the Mauritius Offshore Sector.

The government implemented several key reforms that laid the groundwork for the fund administration industry:

  • 1994: The Government abolished the foreign exchange control by suspending the Foreign Exchange Control Act in order to enable free repatriation of capital
  • 1996: A deemed foreign tax credit was conceived as a simple and practical approach to the domestic fiscal treatment of foreign investment returns

These reforms created the enabling environment that would attract international fund managers and administrators to establish operations in Mauritius.

The New Millennium: Regulatory Sophistication (2000s-2010s)

In the 2000s, Mauritius embarked on a transformation period with the view of establishing a more stable and reputable financial centre. The most significant milestone came in 2001 with comprehensive regulatory reform.

In 2001, the MOBAA was repealed and replaced by the Financial Services Development Act. Subsequently, in the same year, the Financial Services Commission (FSC) was set up to replace MOBAA, to regulate and supervise all non-banking financial services.

The FSC’s establishment marked a turning point in the industry’s evolution. The vision of the FSC is “to be an internationally recognized Financial Supervisor committed to the sustained development of Mauritius as a sound and competitive Financial Services Centre”.

This period saw significant growth in the fund administration sector, with Mauritius positioning itself as a gateway for investments into Africa and Asia, leveraging its strategic location and favorable time zone.

Current Industry Landscape: A Global Hub

Today, Mauritius has emerged as a dominant player in the global fund administration industry. Mauritius is home to some of the most impactful and leading funds from around the world, with impressive statistics that underscore its significance:

  • The Mauritius IFC also hosts reputable legal firms, professional services firms and renowned management companies, which collaboratively service nearly 1000 global funds and facilitate operations for over 15,000 companies in the Global Business sector
  • The MIFC counts more than 450 private equity funds that are investing in Africa and nearly $40 billion investments in Africa were structured through Mauritius

Leadership Perspectives on Industry Evolution

Dr. Désiré Vencatachellum – FSC CEO on Future Vision

The industry’s future direction is being shaped by new leadership with a clear vision. Dr. Désiré Vencatachellum, the newly appointed CEO of the Financial Services Commission, brings over 30 years of experience in development finance. “Harnessing this strength will be key to advancing our financial ecosystem,” he said, referring to Mauritius’s tremendous potential and wealth of talents.

Dr. Vencatachellum emphasizes the strategic importance of Mauritius’s positioning: “We must shape the FSC that is not only relevant for today’s challenges but also resilient and forward-looking for 2030 and 2050”. He highlights the key role of Mauritius as a dynamic gateway between Africa and Asia.

PwC’s Sharvin Ballah on Market Opportunities

Sharvin Ballah, Partner at PwC Mauritius, provides insights into the sector’s growth potential. In absolute terms, the AWM expansion would be the fastest growing in the Middle East and Africa at a projected 6.9% CAGR. He emphasizes that Mauritius, as a prominent International Financial Centre (IFC), has demonstrated its capabilities to serve that purpose.

Ballah highlights the competitive advantages: Strategically positioned with an advantageous time zone between Africa and Asia, the Mauritian jurisdiction is highly regarded as a favourable business destination with a range of unique offerings for the AWM sector.

Tax and Regulatory Framework: Competitive Advantages

Mauritius offers one of the most attractive tax regimes for fund administration globally:

  • There is no capital gains tax in Mauritius and no withholding tax on dividends and interest
  • As a result, 80% of the foreign-source income derived by a Collective Investment Scheme (CIS), Closed-End Fund (CEF), CIS manager or CIS administrator are exempted from income tax
  • Recent enhancements include the announcement to increase the partial exemption to 95% for Collective Investment Schemes (CIS) and Closed End Funds (CEF)

The regulatory framework is comprehensive and internationally compliant. Mauritius’s financial services sector upholds corporate governance and international regulations through the overarching Financial Services Act (FSA) and oversight by the well-established Financial Services Commission (FSC).

Innovation and Technology: Embracing Digital Transformation

The industry is embracing technological innovation to maintain its competitive edge. Automation and fintech innovations are shaping the future of admin services. Automation has led to increased efficiency in the calculation of NAVs, financial reporting, and compliance monitoring.

Mauritius has also moved to accommodate emerging asset classes. The FSC has recognised such digital assets as constituting asset-class for investment by sophisticated and expert investors, Professional CIS, Expert Funds and specialised CIS.

Challenges and Opportunities: Looking Ahead

Despite its success, the industry faces challenges from global regulatory changes. The new amendments to the double taxation agreement are likely to constrain the growth of Mauritius’ offshore sector. Critics note that the financial sector has not transformed beyond providing basic services like fund administration, unlike more diversified financial centers such as Singapore.

However, industry leaders remain optimistic about future prospects. Expectations and hopes are higher than ever before with the Global assets under management (AuM) targeted to rebound by 2027, with expected revenues of up to US$622.1 billion, of which 50% is forecast to be generated from private markets.

The African Connection: Strategic Positioning

Mauritius’s role as a gateway to Africa remains central to its value proposition. Besides its location and strong network, Mauritius offers excellent connectivity to conduct and facilitate business with the emerging African market.

The government has actively promoted this positioning through various initiatives, including the creation of a Mauritius Africa Fund (MAF) in 2013, a public entity with a budget of $11 M to assist Mauritian companies to invest in Africa.

Regulatory Excellence and International Recognition

Mauritius has achieved recognition for its regulatory standards. Globally, the island stands out as one of the very few countries which are compliant with all the 40 recommendations of the FATF, placing significant emphasis on anti-money laundering and counter-terrorist (AML/CFT) measures within a robust framework aligned with international norms and best practices.

Economic Impact and Future Strategy

The fund administration and management industry has become a cornerstone of Mauritius’s economy. It transformed itself from a country with a per capita income of US$260 in the 1960s to one with a per capita income of more than $10,000 in 2021.

In 2015, the Ministry of Financial Services, Good Governance and Institutional Reforms was created and the Government has since then embarked on a strategy to further graduate Mauritius as a full-fledged International Financial Centre.

Conclusion: A Sustained Success Story

The evolution of Mauritius’s fund administration and fund management industry represents a remarkable transformation story. From its origins as a colonial trading post to becoming noted as the gold standard for fund management and administration, Mauritius has demonstrated the power of strategic vision, regulatory excellence, and adaptive governance.

As Dr. Vencatachellum noted, Mauritius has tremendous potential and is home to a wealth of talents. With over USD 80 billion in assets under management and a regulatory framework that continues to evolve with global standards, Mauritius is well-positioned to maintain its leadership in the global fund administration industry.

The industry’s future success will depend on continued innovation, regulatory adaptability, and the ability to serve as an effective bridge between international capital and emerging market opportunities, particularly in Africa. As the sector looks toward 2030 and beyond, the foundations laid over five decades of strategic development provide a strong platform for continued growth and evolution.

Invitation: Upcoming Fund Manager Masterclass

We are thrilled to be hosting the first ever VC Fund Manager Masterclass in Mauritius October 28th – 30th. Read more and sign up today.

Sources and References

  1. Mauritius International Financial Centre. “History.” Accessed July 2025. https://mauritiusifc.mu/our-ecosystem/history
  2. Mauritius International Financial Centre. “Fund and Asset Management.” Accessed July 2025. https://mauritiusifc.mu/global-funds
  3. Financial Services Commission, Mauritius. “About Us.” Accessed July 2025. https://mauritiusifc.mu/government-agencies-regulators/financial-services-commission
  4. PwC Mauritius. “Asset and Wealth Management revolution: Central Hub in Mauritius.” https://www.pwc.com/mu/en/about-us/press-room/asset-and-wealth-management-revolution.html
  5. AllAfrica. “Mauritius: Deputy Prime Minister Meets Newly Appointed CEO of Financial Services Commission.” July 24, 2025. https://allafrica.com/stories/202507240623.html
  6. AFSIC. “The Role of Fund Administrators in Mauritius.” July 5, 2024. https://www.afsic.net/the-role-of-fund-administrators-in-mauritius/
  7. U.S. Department of State. “2024 Investment Climate Statements: Mauritius.” January 4, 2025. https://www.state.gov/reports/2024-investment-climate-statements/mauritius
  8. International Monetary Fund. “Mauritius: A Case Study.” Finance & Development, December 2001. https://www.imf.org/external/pubs/ft/fandd/2001/12/subraman.htm
  9. DTOS Group. “Budget Highlights 2023-2024 ‘To Dare & To Care’.” June 15, 2023. https://www.dtos-mu.com/budget-highlights-2023-2024-to-dare-to-care/
  10. The Conversation. “Mauritius’ next growth phase: a new plan is needed as the tax haven era fades.” November 14, 2024. https://theconversation.com/mauritius-next-growth-phase-a-new-plan-is-needed-as-the-tax-haven-era-fades-231008

Over the last 5 years I’ve had the unique opportunity to work with 250+ emerging fund managers across a wide range of programs, masterclasses, GP accelerators and coaching sessions. Funds have ranged from seed, venture, growth, SME, debt and PE. Geographies have ranged from Europe, MENA, Africa, APAC and the Americas.

In doing so, I’ve tried to pin down, what are core questions, I as a guide can use to support my emerging managers?

The Three Questions

Question 1: Have you ever made any investments in this strategy?

If so, can you talk me through the process? How did you perform? What did you learn?

Question 2: Have you ever worked at a fund or managed a fund?

If so, what were your primary deliverables? What did you achieve? What did you learn?

Question 3: Have you ever, personally, raised capital for a fund or a startup?

If so, what was your experience? What did you learn? How does that experience shape your thinking about fundraising for your own fund?

Why These Three Questions Matter

These questions serve as a diagnostic framework that reveals the depth of an emerging fund manager’s practical experience across the three core competencies required for fund management success: investment executionoperational expertise, and capital raising.

Each question probes a different dimension of readiness. The first explores whether they understand the mechanics of deploying capital and generating returns. The second examines their institutional knowledge of fund operations, from due diligence processes to portfolio management. The third assesses their appreciation for the challenges of fundraising and LP relationship management.

Together, these questions help me quickly identify where an emerging manager sits on the experience spectrum and what gaps need to be addressed in their journey toward launching a successful fund.

How Emerging Fund Managers Answer These Questions

The responses typically fall into several patterns:

The Experienced Operator: These managers usually have strong answers to questions 1 and 2, often drawing from years at established funds or corporate ventures. They can articulate specific investment processes and operational frameworks but may struggle with question 3, having never been on the fundraising side.

The Entrepreneur-Turned-Investor: These individuals excel at question 3, bringing deep empathy for founders and understanding of capital needs. However, they often have limited experience with questions 1 and 2, particularly around institutional investment processes and fund operations.

The Complete Novice: Some emerging managers have limited experience across all three areas. While this presents the steepest learning curve, it also represents the greatest opportunity for growth when paired with proper mentorship and structured learning.

The Industry Expert: These managers may have deep sector knowledge but limited hands-on investment experience. They typically perform well on the analytical aspects of question 1 but may lack practical deployment experience.

Case Studies

All case studies are anonymized, but based on one or more real-life emerging managers I’ve been lucky enough to work with.

Case Study A: Paal – Nordic Cleantech Fund

Paal approached me with plans to launch a €25M cleantech seed fund across the Nordics. His background was compelling—a former climate tech engineer turned sustainability consultant with extensive networks across Scandinavia’s green tech ecosystem.

Question 1 Response: Paal had made three angel investments over two years, all in Nordic cleantech startups. One had achieved a 3x return through acquisition, another had grown 200% in valuation, and the third was struggling. He could articulate his investment thesis clearly and had learned valuable lessons about the importance of regulatory tailwinds and customer validation in cleantech.

Question 2 Response: He had never worked at a fund but had served on two startup boards and helped design investment frameworks for a family office. His operational experience was limited to advisory roles, though he understood startup challenges intimately.

Question 3 Response: Paal had raised €500K for his own sustainability consulting firm and had a minor role in helping two portfolio companies raise follow-on rounds. He understood the founder’s perspective but had never experienced institutional fundraising.

Outcome: Paal’s limited investment track record but deep sector expertise made him an medium-attractive emerging manager.

We focused our conversations on understanding the fund’s business model, fund operations and LP relationship management. Two questions emerged here: one, how he could build a team to complement his skills, two, whether a fund vehicle truly was something for him.

As a part of the business model puzzle, we used the GP Working Capital Map to identify and discuss various ways he could finance the investment firm.

Case Study B: Aisha – UAE Fintech Fund

Aisha came from 8 years at a leading Middle Eastern bank, most recently as head of digital innovation. Previously, she held a junior role at a regional fund-of-fund. She proposed launching a $15M fintech fund targeting the UAE and broader GCC region, with a longer-term view on building a lasting investment firm.

Question 1 Response: Through her corporate role, Aisha had led strategic investments in five fintech startups, totaling $8M. Two investments had generated positive returns, and she maintained strong relationships with founders. However, these were strategic investments with different success metrics than financial returns.

Question 2 Response: While not at a traditional fund, Aisha had managed the bank’s innovation lab with a $20M annual budget. She understood due diligence, portfolio management, and had experience working with external fund managers on co-investments.

Question 3 Response: Aisha had never personally raised external capital but had some experience evaluating fund managers and understanding LP expectations from the LP side. One of her biggest gaps was simply understanding who her target ‘customers’ (LPs) were, how they made decisions and what the LP process looked like, ranging from hours to years, depending on the various LPs.

Outcome: Aisha’s banking experience and regional network positioned her well. Our conversations focused on transitioning from strategic to financial investing and developing fundraising skills. Notably, we spent time on mapping out LP personas, their decision making process and running this through the LP Process Canvas.

Case Study C: Priya – Thailand B2B SaaS Fund

Priya brought over 20 years of finance experience, including a decade at Development Finance Institutions (DFIs) across the US and Asia, with her most recent two years as a senior consultant to the International Finance Corporation (IFC). She proposed a $25M B2B SaaS fund focused on Thailand and Vietnam, targeting the growing digital transformation market in Southeast Asia.

Question 1 Response: Priya had extensive investment experience through her DFI roles, having deployed over $150M in development finance across 40+ transactions in Asia. However, most of these were infrastructure, financial inclusion, and SME financing deals. Her direct venture/tech investment experience was limited to three angel investments in Thai fintech and SaaS startups over the past five years, with mixed results. She understood institutional investment processes deeply but was adapting her framework to early-stage tech investing.

Question 2 Response: Her decade at DFIs provided substantial fund management experience, including portfolio oversight, due diligence leadership, and working with diverse stakeholder groups. At IFC, she had managed relationships with fund managers and co-investment programs. However, her experience was primarily in development finance rather than commercial venture capital, requiring adjustment to different risk profiles and return expectations.

Question 3 Response: Priya had extensive capital markets experience from the institutional side, having helped structure and raise funding for multiple DFI initiatives and worked closely with sovereign wealth funds and development banks. She understood LP motivations and fund structures intimately, though from the allocator rather than fund manager perspective. Her IFC experience included evaluating hundreds of fund managers, giving her deep insights into what LPs sought in emerging managers.

Outcome: Priya’s institutional credibility and extensive emerging markets experience made her a strong proposition for impact-focused LPs and DFIs, but also showed the challenges in unlocking new LP networks.

Our conversations focused on transitioning from development finance to commercial returns, understanding venture capital market dynamics, portfolio mark-ups, valuation methods and positioning her unique LP value proposition. Most importantly, we explored how to use the LP Stack to access new LP categories.

Insights I Gain From These Three Questions

These questions consistently reveal several key insights about emerging fund managers:

Track Record Depth: Managers with meaningful answers to question 1 typically have higher success rates in fundraising and early portfolio performance. Even a small number of investments provides crucial pattern recognition.

Operational Readiness: Question 2 reveals whether managers understand the operational complexity of running a fund, including meeting various LP requirements. Those with institutional experience build better fund management processes, including interactions with service providers.

Fundraising Realism: Question 3 often exposes unrealistic expectations about the fundraising process. Managers who have experienced fundraising from either side tend to build more realistic timelines and strategies. Emerging managers with limited experience tend to lack a structured fundraising process and often struggle to hit closing targets.

Development Priorities: The framework immediately highlights where coaching should focus, enabling more targeted and efficient preparation programs.

Recommendations for Emerging Fund Managers

Based on patterns observed across hundreds of conversations with these three questions, here are my key recommendations:

If you have limited investment experience (weak question 1 response):

  • Start angel investing immediately in your target sector
  • Join angel groups or syndicates to observe processes
  • Consider beginning in a more junior role at an established fund
  • Write up detailed investment memos to build experience
  • Suggested book to read: Venture Deals

If you lack operational fund experience (weak question 2 response):

If you haven’t raised capital (weak question 3 response):

  • Help companies with their fundraising processes (including any of your own portfolio companies)
  • Study successful fund marketing materials and strategies
  • Build relationships with potential LPs before you need them
  • Consider joining an existing fund in a dedicated capital formation role for 2-4 years
  • Suggested book to read: The Business of Venture Capital

Universal recommendations:

  • Be honest about your experience gaps
  • Build complementary teams that cover all three competencies
  • Start networking with LPs 24-36 months before launching fundraising
  • Develop a differentiated investment thesis based on your unique insights and access

The journey from aspiration to successful fund manager is exceptionally challenging but also achievable. Less than 25% of those that start actually make it. Out of these, just 66% make it to a successful fund III.

These three questions provide a roadmap for understanding where you are and what you need to develop. The most successful emerging managers I’ve worked with embrace their learning journey and systematically address gaps in their experience while building on their unique strengths.

Remember: every experienced fund manager was once emerging. The key is honest self-assessment, targeted development, combined with grit, hard work and execution toward your ultimate fund vision.

Good luck on your emerging fund manager story

Five Future Scenarios for the VC Ecosystem in MENA

So, what is possibly next for the dynamic ecosystem in MENA? Having spent the week deep in conversations and panels, it is clear that there is a strong, optimistic momentum. Most people I’ve met have been clear on the future potential for growth and expansion.

Taking lessons from other rapidly developing VC ecosystems, we have seen that developments can take different paths. Driven by market swings, interest rates, investor moods, geopolitical instability, talent flows, government priorities and black swan events, the next 7 years in the region could take different paths. We have identified five possible future paths for the region.

#1 “Disappointing” ($1BN- 1,5BN deployed annually by 2033)

“It was a great ride, but didn’t last”, “It was bleep“ or “the euphoria of 2021-2025 was replaced by a slower, more careful approach”. In this scenario, the market would stabilize around a $1BN – $1,5BN in annual capital deployed, and a lot of the momentum of the last few years would fizzle out. Accelerators would shut down. Government-backed fund-of-funds would leave the market and many overseas fund would pull out. We have seen such a scenario play out in other ecosystems in recent years, with Norway being one such example. Given what I’ve witnessed over the past week, I consider this a highly unlikely scenario, possibly only caused by massive corrections in the global VC market. It is, I hope, a scenario will not emerge.

#2 “Unrealized Potential” ($3BN deployed annually by 2033)

“What happened, the region had such a potential?”, “It has really slowed down” or “well, not much new is happening”. In this second scenario, the market would stabilize around $3BN capital deployed, and continue to hover around the same level of activity as today. Few, if any, new funds would come in, and few growth funds would ever get into the market. Local investors and fund-of-funds would continue to support the ecosystem, but there would be a clear feeling of ‘we could have been so much more’. In this scenario, the lack of return and liquidity coupled with a declining interest from limited partners, would leave the ecosystem more or less ‘as is’, with the pioneering General Partners and ecosystem builders continuing to push forward, but the ecosystem unable or unwilling to join in.

Overall, most would agree that there was so much potential, but it did not quite pan out.

Again, I would consider this scenario as highly unlikely, due to the combined efforts and government leadership I’ve witnessed this week.

#3 “Growth, Maturing” ($4BN deployed annually by 2033)

“MENA continues to evolve”, “MENA’s ecosystem is maturing” or “Slow and steady entrepreneurial growth”. Maybe a lack of ambition in local founders, maybe limited entrepreneurial talent or a limited interest in growth-stage financing; but in this scenario, the region would continue to do well, grow and expand. Yet, the growth would be slowing and the incredible 7,5X growth seen over the past 7 years, would be replaced by a slower, more maturing phase.

New funds would be raised, new managers would enter the market and new LPs would be investing into venture, but everywhere, there would be an unsettling feeling that the market was reaching a natural plateau.

$4BN would be deployed in the market annually, a nice step up from the $3BN back in 2025, but at the same time, significantly below what the early pioneers would have hoped for.

This scenario is plausible, maybe even likely, but given the momentum I’ve seen, I struggle to believe this to be a probable outcome. Should the global venture capital market face a new, major downturn, maybe, but not likely.

#4 “Overshooting Expectations” ($10BN deployed annually by 2033)

“MENA is truly outperforming”, “Continue to leapfrog” or “LPs need to be invested into MENA”. In this scenario, the successful growth from 2017 to 2025 would continue, albeit at a slower pace. Massive amounts of new capital would be injected into the market, maybe even distorting valuations. The current $950M series B gap would vanish, and later stages, series C and D, would become high-growth stages in the region.

Exit markets would blossom, creating multiple paths to liquidity for founders, early employees and LPs alike. In turn, creating a massive wave of liquidity across the region. Funds raised in 2021-2024 would see record-high liquidity options and delivering overperforming DPI’s back to their LPs. This would in turn make it far easier for the GPs to raise new funds, from the same LPs, ranging from pre-seed to late growth. Firms like BECO Capital could suddenly raise seed-funds and late growth funds in the same vintage, maybe closing new funds with $2BN – $4BN in 2030-2031. Early movers like MEVP would be announcing Fund VIII, and a massive number of emerging GPs would come to market with innovative fund structures, new strategies and new networks. In this scenario, the region would begin to see a wave of wealth being created by young entrepreneurs and their earliest employees, through extensive use of ESOP structures.

While somewhat optimistic, I consider this a plausible scenario. We might not see the full $10BN target hit by 2033, but with a combination of luck, leadership and wide ecosystem collaboration, this scenario is not unlikely.  Such a scenario would place the MENA region closer to the UK ($12BN – $18BN) and on par with Singapore ($6BN – $10BN).

#5 “Wild Ride” ($21BN deployed annually by 2033)

“MENA is booming”, “MENA is becoming a global leader in venture capital” and “record growth in new successful listings”. In our outlier scenario, the region continues with another round of 7X growth, easily sprinting past the United Kingdom, to become the 3rd region globally behind US and China. In this scenario, the region would be firing on every cylinder, from pumping out ambitious, high-growth founders from  a record number of accelerator programs to launching new first-time funds to seeing the more established players raising multiple growth funds. Limited partners from around the world would be looking to get into the best funds, and regional exchanges would be ramping up their pre-IPO programs to attract the best companies to list with them.

Organizations like MEVCA would become centers of attention, helping industry and government collaborate on developing the wider entrepreneurial ecosystem. Talent shortage for the industry would become a real issue, leading to numerous venture capital education and training programs. A record number of emerging funds would be launched, many with talent who had a couple of years in a larger fund, only to break out and launch their own firms at a young age. The region would shift from early-stage focus and center more attention on the total “lab to listing journey”, developing a number of late-stage initiatives, most with great success. For entrepreneurs and LPs alike, a record amount of liquidity would come out of the region, with an expected $52BN of liquidity coming back into the ecosystem.

While this scenario has a lower probability, we can not completely disregard it. This scenario would place the region on par with New York, and truly cement is position as a capital of capital. Could this happen? Yes. Would it require a combination of strategic leadership, luck and coherent ecosystem development? Absolutely.

What’s your scenario?

In mapping out these five scenarios, we present five different futures for the  VC ecosystem in the region. All are plausible. Some are not at all attractive. One is exceptionally ambitions. Yet, I find the people and policies to point toward the higher outcomes.

In a few years, we will see where the global market and the regional ecosystem are moving. Hopefully, for my friends and ecosystem builders in the region, the next 7 years will be equally exciting and rewarding as the past 7 years have been.

What do you think? What is your plausible and probable scenarios? I’d welcome your comments and views in the comments.

Expert view

“MENA VC in the next 10 years:

1. We will see several blue-chip Silicon Valley fund managers set up in the region to pursue emerging markets VC strategies from a base in either UAE or KSA,

2. Half of today’s regional VC firms will no longer be around;

3. Globally scalable VC-backed businesses will have either been founded here or will have moved here attracted by a number of ‘pull’ factors that will give them an edge over their competitors in more regulated or higher-friction markets

4. North American academic institutions will have established more campuses with well-funded STEM R&D capabilities and we will see IP rich businesses starting to emerge from this region with more regional money in deep tech”

– Abdullah Mutawi, Venture Capital Lawyer, Partner, Head of Corporate, Taylor Wessing.

Closing remarks

Writing this, I am preparing to fly out of Abu Dhabi and back to Europe (next week, Nairobi, Kenya). The week in MENA has given much food for thought. I’ve had the pleasure of spending hours and hours in deep conversation with leaders, innovators, fund managers ecosystem builders and capital allocators. I come away impressed. There is an air of ambition, optimism and future growth. I am looking forward to following the region’s development the coming years and cheering on fund managers, chief exit officers and entrepreneurial leaders across the ecosystem.

Learn more

Want to learn more about our ongoing research on venture capital ecosystems? Sign up for our upcoming report, Scaling Venture Capital Ecosystems or get in touch.

Enjoyed this article, got views, even opposing views or factual corrections? We welcome your thoughts and input in the comment field or by e-mail.

Over the past 7 years the MENA VC ecosystem has leapfrogged competing ecosystems, exploding from $400M capital deployed to $3BN, for a 7,5X growth. Looking ahead, there is a clear drive to continue to build out the region’s VC ecosystem.

But what might that look like? What are the areas and what are the possible scenarios for the future VC ecosystem evolution across the dynamic MENA region?

By: Chris Rangen

I have just spent a week, deeply immersed in the venture capital ecosystem in the Middle East, primarily Saudi Arabia and the UAE). I come away both deeply impressed and exceptionally optimistic about the future evolution of the VC ecosystem in the region. I have been privileged to spend hours and hours in conversations, discussions and listening to impressive speakers on panels and in keynotes. In Saudi Arabia, I got the opportunity to attend the first ever SuperReturn Saudi Arabia, attended by well over 1000 GPs, LPs and leaders. In Abu Dhabi, ‘the capital of capital’, I was invited to attend the MEVCA Investor Summit, and share a rich day with who’s who across the region.

Key observations from a week immersed in the VC ecosystem

7.5x Growth in capital deployed since 2017

Capital deployed into venture capital has grown from $400M to $3BN over the past 7 years. This represented a ‘leapfrog moment’, as the region has 7,5X its capital deployment over the period. Many conversations centered around this topic, pointing to the collaborative efforts of founders, investors, government and both local and international stakeholders coming to the table.

Talabat, the world’s biggest tech IPO at Dubai Financial Market

In Q4 2024, Talabat (owned by Delivery Hero) went public at DFM at $10BN valuation, raising $2BN in the process. As the largest tech IPO globally in 2024, the listing visibly put MENA on the map in the global exit landscape. I sensed clearly that the $10BN IPO was a source of pride and signal to the wider tech world; look to MENA for future listings.

Only 4 venture-backable outcome startups every year

Dany Farha, GP at Beco Capital shared a key statistic at SuperReturn. “Every year, there are only 4 venture-scale outcome, startups launched in the region. We need to catch one or several of those”, Dany shared on stage. (author’s notes).

Later confirmed by Abdulaziz Shikh Al Sagha, Beco Capital has analyzed historic data, and find a consistent pattern that there are (only) four companies, founded every year that will grow up and deliver venture scale outcomes. This insight is key and should be much more widely known and understood. Great analysis, team Beco Capital!

You have to be here

A recurring theme, from both GPs who have raised funds here and LPs, was ‘you have to be here’. Gone are the days when a hot VC could fly in, raise capital and fly out again. Now, you have to be here. But more than that, you need to really build here as well. If you are aiming to raise capital, you need to set up a presence, build a team, truly engage with the ecosystem, show your value add to the market, invest in local and regional founders and work closely with your (limited) partners. Michael Lints, Partner at Golden Gate Ventures, was kind enough to share his learnings on how to successfully work in the region, having moved from Singapore to Qatar to expand GGV in the region, as a part of raising their new $100M MENA fund.

“Don’t just come to the region to fundraise. Bring value through portfolio companies that can collaborate with the local ecosystem and/or invest locally”, pro tip from Vishnu Amble from the stage at SuperReturn (via Simon Lancaster)

Clear and ambitious government leadership

Across the region, a clear and resounding government leadership is backing the VC ecosystem. Compared to other countries across Europe, the Americas and Africa, the government leadership and support here is outstanding and should be a source of inspiration for other countries around the world.

The key role of government-led Fund-of-funds

This was my first interaction with Jada Fund-of-Funds, and I got to spend some real time with key people on the team. Beyond just meeting them, I also heard from many VC firms in the market raising funds, how they found the interaction with Jada’s team both professional and very supportive. Unfortunately, this is not always the case when emerging managers meet government-led fund-of-funds.

Beyond the portfolio of 39 funds to date, Jada Fund-of-Funds also take a clear leadership role for the VC ecosystem, with Jada’s CIO Mazin Alshanbari described as ‘the original gangster’ of the Saudi VC ecosystem.  In collaboration with Claudia Zeissberger at INSEAD; Jada has published high quality content like the VC Valuations in MENA: a reality check.  The Saudi market, with both SVC as a well established fund & fund-fund and Jada is clearly seeing the benefits of these two key organizations. Jada, and similar F-o-F’s, like QIADFDF and Oman’s Future Fund, have all come to the market in the last few years and will play a key ecosystem role moving forward.

The talent base is expanding

A key point that was repeated again and again was the talent development and the need for further development of the entrepreneurial talent in the region. From tech talent, ambitious founders, experienced scalers, C-level and board members, education and talent attraction was clearly on people’s agenda.

Long-term development of the VC ecosystem

At the MEVCA (Middle East Venture Capital Association) Investor Summit, held at the ADGM, the words ‘ecosystem development’ were on everyone’s lips. Compared to other, similar ecosystems, far more thinking and conscious development had gone into shaping the ecosystem so far, than I normally see. It is hard to not walk away impressed by both the efforts, thinking and leadership happening here (kudos, Noor Sweid, MEVCA board and team!)

Coming of Age, recommended reading

At SuperReturn Vishnu Amble and Noor Sweid held a great fireside chat on the topic of Private capital leaders: Learnings from around the world. Excellent insights were shared with a true global perspective, and key stories on how MENA is changing. If you want to learn more, I recommend Noor’s latest book, Coming of Age, describing how entreprenurship is changing across MENA. Get it on Amazon (kindle version, coming soon)

A recognition, it is still early days

While the progress over the past decade has been remarkable, there was ample recognition that it is still early. Much work remains to build out a larger, deeper and more experienced VC ecosystem. “Many funds are still emerging(I,II, III), and need to continue to grow and raise to grow into their true potential”, said one SuperReturn participant.

What is a VC Ecosystem

For the past 15 months we have been studying and working on venture capital ecosystems around the world. Our work has led us on safaris in South Africa (with DFIs), deep dive workshops in North America, classrooms in Europe and learning journeys in SE Asia.

The core principle behind a VC ecosystem is making the talent x capital flywheel spin faster and faster.

In our work, we define a VC ecosystem with 8 strategic pillars, a core center and 150+ building blocks. These 8 pillars need to be developed in balance, to ensure a stable, long-term growth of the VC Ecosystem.

The report ‘Scaling Venture Capital Ecosystems’ will be published in spring 2025. You can pre-register for it here.

Looking ahead: through the lens of a VC Ecosystem

So, what are some key building blocks to develop over the coming years? Based on the many conversations and panels, I have identified 15 areas that should become priorities to develop the VC ecosystem further. Using the eight strategic pillars of a VC ecosystem, we can see some key themes and areas emerging.

Expert view

“The MENA VC ecosystem will see deeper sector specialization, increased cross-border investments, and more exits via IPOs and M&As. Climate tech, fintech, and AI will attract significant funding, while regulatory frameworks will evolve to support VC activity. More global LPs will enter the region, and local funds will professionalize, fostering a more mature startup ecosystem”

– Abeer Khattab, Head of Programs, Falak Startups

Mindset Shift We need to believe we can build massive companies, one SuperReturn speaker stated. Many have addressed the mindset shift needed, the ambitions needed to build and scale larger companies, faster.

Talent Expansion The region needs to attract talent, develop homegrown talent and recycle experienced talent to build the talent pipeline needed. Notably, the recycling of founders and early employees into new, high-growth startups will be key.

Scale Up Accelerators While the region has a good number of early-stage (idea to seed) accelerators, there is a clear need for scale up accelerators. A scale up accelerator would be aimed at series A to B, with market expansion and significant fundraising as two core pillars. Nordic Scalers is one such example, of how to build a regional scale up accelerator program.

Market Expansion “We are expanding into Saudi”, says many founders. I have rarely heard, “we are expanding into Europe or the US”. Founders need to be chasing bigger markets, either in Asia, Europe, Africa or the Americas. Starting out at home is good, expanding globally is great. More market expansion, everyone. (see also Scale Up Accelerator for this purpose)

Expanding technical education One thing I did not hear much about was the need for expanding education, notably technical education across the region. “Just develop the world’s best universities and set up some funds”, was the reciepe Stanford faculty Burton Lee shared with me 10 years ago. When will we see the region claim a top 10 global university?

Increased focus on AI “In the US, 45% of all VC funding now goes into AI startups. In MENA this number is 2,5%”, said one of the speakers at SuperReturn. The number stuck with me. Clearly, there is much more work to be done to develop, use and innovate around AI across the startup landscape. People like Tunç Ozgul (AWS) and Laura Modina (OpenAI) are already hard at work to drive the AI revolution here. Much more will be needed across R&D, education and application.

Expert view

“With ongoing structural reforms, the region is evolving into one of the most attractive destinations for long-term value creation as we see continued local talent development and foreign talent inflows building enterprises that will attract foreign and local investment in private and public markets”,

–            Vishnu Amble, global finance expert and Founding Director of GreenBear Group

Scale Up Rounds Noor Sweid described the current Series B gap at $950M – and growing. MENA needs to ramp up larger, later-stage, series B-, C- and D-rounds.

Growth Funds We need to see more $200M – $1BN funds, to support these scale up rounds. BECO Capital V, MEVP XIII, General Catalyst MENA Growth Fund and Global Ventures V are all possible venture-to-growth funds in the region.

Deploy new fund structures Expect to see new fund structures, more private market fund-of-funds and secondaries funds coming into the market. I spoke with several people working on these innovative structures already. This will be excellent add-ons in the market.

Expert view

“The MENA VC ecosystem needs more growth-stage capital to support startups beyond early funding rounds. Additionally, harmonizing regulations across the region will help startups scale beyond single markets, unlocking broader opportunities for expansion”

–            Christian Tassin, Chief of Staff, MAGNiTT

Exits & Liquidity Everyone talks about exits. Yes, we need more. But we also need to build the high-growth, scalable companies that can exit at outlier valuations. Simply generating liquidity paths at 1X – 3X will not move the needle for anyone. More expertise and quality content like the MENA exit Guide from Taylor Wessing and guidance from VC experts like Abdullah Mutawi is needed. In most markets, meaningful VC exits are 85% M&A’s, so the region will need to develop a large number of M&A teams, M&A strategies and the appetite for ‘buy and build’. Over time, in line with the maturing of the ecosystem, more IPOs are welcome, but there is limited need to rush into those listings just yet. Give it a few more years.

Expert view

“The MENA venture capital ecosystem is poised for continued growth, driven by the dual forces of local startups expanding beyond the GCC region and active capital market initiatives facilitating the listing of the most advanced platforms”

–            Ibrahim Sagna, Executive Chairman of Silverbacks Holdings

Expanding MEVCA Ecosystem organizations like MEVCA will continue to play a critical role (just like we talked about Marika). Looking to more established VC associations, like the BVCA, could serve as an example for how to expand the role of MEVCA into policy, talent development, pension fund reform and GP roadshows into Asia and the US.

The Crucial Role of Media Media, data aggregators and reports, like MAGNiTT’s rich collection of reports are highly valuable. Podcasts like Conversations with LouLou are valuable additions and bring much welcome transparency and accessibility to the ecosystem. More is welcome.

Expanding Events The region has a record number of events, and set to expand this in the coming year. The first SuperReturn in Saudi Arabia was a great success, and likely to happen again in January 2026. More MEVCA events and a wide number of GP/LP events will continue to serve the VC ecosystem well.

GP Accelerators In the US, accelerator programs for emerging managers are well established. In Europe, APAC and Africa, they are rapidly expanding (I am involved with six to date). Yet, in MENA, there are no official GP accelerator programs in the market. This is likely, maybe even needed to change in the coming years. For the large Fund-of-funds in the region, this would be an easy addition to their role in the ecosystem.

Expert view

“In the next decade, I believe that MENA VC ecosystem will be defined by a new wave of globally ambitious founders, a stronger talent pool, rise in b2b models and AI driven innovation. With AI at the forefront, we will see more startups leveraging advanced technologies to build scalable, high-impact solutions. The region’s startup landscape will mature significantly, fostering greater international expansion and unlocking massive opportunities across industries”,

– Head of Startup and VC Ecosystems at AWS, Tunç Ozgul at MEVCA’s Investor Summit.

The Key Role of Government In any VC ecosystem, the role of government leadership, continuous regulatory reform and government backed fund-of-funds matter. This is also the case in MENA. From Saudi’s Vision 2030, to QIA’s new fund-of-fund program to Abu Dhabi’s IPO fund and Abu Dhabi’s Global Market’s ecosystem program, the role of government will continue to be key moving forward. Senior leaders like H.E. Abdulmuhsen Alkhalaf and H.E. Ibrahim AlMubarak, with the Investment at Ministry of Investment in Saudi Arabi are key leaders to drive the ecosystem forward.

Expert view

“Over the next 7 years, the MENA region will need to develop the capital markets and overall exit landscape. MENA’s investment landscape (VCs and accelerators) will likely shift from generalist investing to specialized key sector investments. This is as we start seeing more rising application volumes driven by startup-friendly regulations.

Lastly, the region’s VC enablers will have bigger player: CVCs who will likely integrate incubation as an in-house, strategic problem-solving tool. Corporates will look to fund & acquire startups at early stages, to solve an in-house problem”,

– Sanjana Raheja, VC-in-residence, LvlUp Ventures

I’ve Recently Reviewed A Series Of Emerging Fund Manager Pitch Decks. It Is Clear That Hours, If Not Years Has Gone Into Them. Yet, They Are All Missing One Key Item. The Limited Partners’ Value Proposition.

Over the last 5 years, I’ve had the chance to work in-depth with emerging fund managers around the world. 250+ GP’s across different strategies, fund structures and markets. 1.000+ participants in the VC Fund Manager Masterclass and running three GP Accelerator programs in collaboration with the team at 2X Ignite.

But it is not just that.

I have also been privileged to sit on the other side of the table.

Advising national fund-of-funds, training some of the largest LP capital allocators in the world for emerging markets, strategy development for family offices; I have also sat with the LPs to try to make sense of the ‘jungle’ that is emerging managers.

Thanks to the teams at Mountside VenturesTechBBQ and EU.VC, I’ve had first row access to many of the emerging managers in Europe. Thanks to the collaboration with the Newton Venture Program in  London, I’ve spent hours and hours discussing how emerging managers can best position themselves to secure LP commitment.

In our own, fund-of-fund structure (small, but growing), I’ve sat across GPs truly struggling to articulate why we should invest and what we might gain from the 10-15 partnership.

What Is A ‘LP Value Proposition’?

A LP Value Proposition is a statement, often a slide, on why the LP should invest. More than that, is captures the unique, personal benefits the LPs that an LP will get.

Different LPs, of course, has different preferences. To some, financial return and governance matters the most. To others, the excitement, network and community matters more. To others, again, co-investments and having an active role matters more. To a German bank, investing into an African seed fund, market access, learning and strategic fit might be the key value proposition.

Point Is, Know Your LPs, Nail The LP Value Proposition.

Here Are Three Examples: How A European Climate Tech €100M Fund Would Pitch A Small Family Office

  • Invest alongside a community of 250+ family offices, angels, HNWI and impact foundations
  • Join a global network of investors who have built and scaled companies in the climate tech space, including successfully exited founders of X, Y and Z
  • Get early access to vetted deals, with full investment memo and LP co-investment rights
  • Annual meetings hosted around Europe, with domain deep dives
  • Advanced LP learning sessions on deal structuring, term sheets, board dynamics and exits

How A Pacific Impact Fund Would Pitch The Same Family Office

  • Invest in a community alongside 8 DFI’s who care deploy about ocean health, climate and sustainability, and a global network of 15 family offices coming together in the mission of protecting the oceans in the Pacific region
  • Join a unique, hard-to-get-into-network of high-net-worth family offices, who are looking at ocean and impact investments in a multi-generational lens
  • Get unique access to and insights into deals, investments and economic development in the Pacific
  • In-depth field trips and annual meetings hosted in the Pacific, bringing you close to the companies and people on the ground
  • A unique chance to put your wealth to work for impact and ocean health
  • A truly unique chance to let member of your family (Kids, perhaps? Next generation, probably?) spend one week in the Pacific, working alongside our investment team, getting hands-on with dealflow, investment memos, board engagements and portfolio support.
  • Build long-term relationships with the fund management team, companies and fellow LPs in the most amazing, beautiful setting on earth
  • With our innovative fund structure, get access to liquidity, starting in year 3 and every year after
  • Combine an annual site visit with a luxury vacation, where we give you access to sites, locations, restaurants and people you will never find on a travel website.

How A London-Based £20M AI Pre-Seed Fund Would Pitch A HNWI

  • Get incredible access to the best AI deals in Europe – before they go to the moon
  • Get massive bragging rights on LinkedIn and social media on being an LP in Europe’s most high-flying pre-seed AI fund
  • Join an excited, hyped community for weekly check-ins (online) and monthly drink meet ups, often bringing in unicorn founders we invest in – before anybody else have ever heard about them
  • Potential for a 10X return – or more – on your AI fund investment

Meet, The LP Value Proposition Map

The stories above can now be re-read, with your eyes on the LP Value Proposition Map. Notice how each of the three examples use different topics in their pitches.

LP Value Proposition Map (Rangen, 2024)

In our work, we have identified 18 unique LP Value Proposition items.

Each LP is likely to have a combination of these. No LP would ever have all of them. Most LPs will have 2-3 items that are the ‘primary’ to them, with another 2-4 that are ‘interesting’

Looking at the LP Value Proposition Map above, you’ll notice it’s not just about financial returns (though those matter enormously). Today’s complex LPs are evaluating funds across multiple dimensions, or through different value propositions.

18 Items in Four Clusters LP Cares About:

Financial Performance Cluster: This is table stakes. Your track record, co-investment opportunities, liquidity profile, and path to superior returns. But here’s the kicker – everyone claims great returns. What’s your differentiated approach to generating alpha and liquidity?

Impact & Purpose Cluster: Many LPs increasingly demand funds that deliver measurable impact alongside returns. Whether it’s gender lens investing, national economic development, or ecosystem building – your story needs to be concrete, measurable, and authentic.

Operational Excellence Cluster: This separates the pros from the pretenders. Your reporting standards, governance structure, strategic fit within their portfolio, and learning opportunities you provide. LPs want to know you’ll be a pleasure  or headache to work with for the next decade.

Relationship & Intangibles Cluster: The secret sauce. Your network effects, the excitement factor, the LPs opportunity to get active role in portfolio companies (clearly, not for everyone), and yes – those bragging rights that come with backing the next breakout fund manager.

The Missing Piece In Most Pitch Decks

Here’s what I see repeatedly: Fund managers spend 90% of their pitch talking about their investment thesis, team credentials, and market opportunity. All important. But most completely miss the LP’s perspective.

Your LP Value Proposition Should Answer This Simple Question: “If I Invest In Your Fund, What Specific, Differentiated Value Will I Receive That I Can’t Get Elsewhere?”

Three Steps To Craft Your LP Value Proposition

Step 1: Map Your Unique Strengths

Plot where you genuinely excel across the 18 items. Be brutal in your self-assessment. Where are you truly differentiated vs. merely competitive?

Step 2: Understand Your LP’s Priorities

Different LPs weight these dimensions differently. A sovereign wealth fund cares deeply about national impact. A university endowment might prioritize learning opportunities and bragging rights. A pension fund focuses heavily on governance and reporting standards.

Step 3: Create Your Positioning Statement

This isn’t marketing fluff. It’s a clear, compelling explanation of the specific value you deliver. Think: “We provide [specific LP type] with [unique combination of benefits] that enables them to [achieve specific outcome] in ways that [competitive differentiation].”

The Bottom Line

In a world where LPs are drowning in fund pitches, your value proposition is your lifeline. It’s not enough to be a great investor anymore. You need to be a great partner who delivers value across multiple, highly differentiated dimensions that matter to your LPs.

Stop leading with your investment thesis. Start with your LP Value Proposition. Make it crystal clear why investing in your fund is not just a good investment decision, but a strategic partnership that delivers value far beyond financial returns.

The best fund managers I work with don’t just raise capital – they attract capital by clearly articulating the multidimensional value they deliver to their LP partners.

What’s Your LP Value Proposition? If You Can’t Answer That In Two Sentences, You’ve Got Work To Do.

(Read also part II: Training Emerging Fund Managers: How to Nail the LP Value Proposition)


Chris Rangen is a fund strategy advisor who has worked with 250+ emerging fund managers globally. He runs global VC Masterclasses and teaches at leading programs like IMD’s Venture Asset Management Program, led by Jim Pulcrano (Lausanne), and Newton Venture Program (London).

The work in the VC space is largely thanks to great clients, partners and most of all 250+ emerging fund managers around the world. A big thanks to Marc PenkalaRick Rasmussen and Scott B. Newton for discussions around this topic. A shoutout to Holger Nils Pohl for helping all of us working visually, and Alexander Osterwalder for helping the world think about value propositions more clearly.

The LP Value Proposition Map is available at strategytools.io under Creative Commons license.

The room falls silent as Sarah, a first-time fund manager from Nairobi, practices her pitch to a mock Norwegian DFI representative. She’s confident talking about her investment thesis and market opportunity, but when the “LP” asks about her fund’s unique value proposition beyond returns, she stumbles.

This scene played out repeatedly in our 2X GP Sprint accelerator program, during our in-person session in Amsterdam last year.

Emerging fund managers who can articulate complex investment strategies struggled to answer one fundamental question: “Why should I invest in your fund versus the hundreds of other options on my desk?”

(Read also part I: What’s your LP Value Proposition?)

LP Value Proposition training in action, Amsterdam, 2024 (2X Ignite GP Sprint)

The LP Stack: Understanding Your Audience

The breakthrough came when we developed the LP Stack: Pitch Training Deck – a comprehensive training deck that brings LP personas to life through realistic role-playing scenarios. Rather than generic pitch practice, we immerse GPs in the actual mindset and priorities of different LP types.

Picture this: You’re pitching to what appears to be a straightforward family office, but the training card reveals they’re “Egyptian family office, mostly invested in real estate and tourism, no previous experience with venture capital, risk-averse, need to see clear return profile, not very active listener.” Suddenly, your standard VC pitch needs complete recalibration.

Meet the Egyptian family office. What would they care about if they were investing in your fund?

Or, “Large, regional angel network, counting more than 400 active members (active, as in 1 deal last 3 years). Has never invested into funds, but would like to learn more about what you can offer them. Can you clearly articulate the value proposition, benefits, risks and how this will be significantly different from investing in startups?” Clearly, a different conversation than the Egyptians, right?

What would entice an angel network to become an LP in your fund? What’s your unique and compelling value proposition for them?

The LP Stack Contains Over 100 Detailed Personas Across Every Major LP Category:

Development Finance Institutions like the German DFI with “extensive experience investing into emerging markets, strong preference for Fund II/III due to learnings in Fund I, 24-month DD process, IC rejects 50% of deals, very structured and detail-oriented.”

Family Offices ranging from the supportive Norwegian impact-focused office to the flashy Italian fashion family with “rumors of mafia connections, love the lifestyle of being an LP, need to be present and seen, likes to talk about themselves.”

Sovereign Wealth Funds including the East African fund with “$2.6T AUM, reviews 8,000 investment proposals annually, makes 24 direct and 4 fund investments per year.”

Each persona isn’t just demographic data – it’s psychological profiling that reveals decision-making patterns, risk tolerance, ego drivers, and hidden motivations that determine investment decisions.

The training content is built around the LP Stack, organizing LPs in five levels, 18 categories. All cards are designed around real-life LPs, across these 18 categories. You might even recognize some of them here?

The Training Process: From Theory To Practice

Our training methodology follows a rigorous three-stage process:

Stage 1: LP Value Proposition Mapping

Using the LP Value Proposition Map, participants plot their fund’s strengths across 16 critical dimensions. This isn’t a feel-good exercise – it’s brutal self-assessment. Where are you genuinely differentiated versus merely competitive? The map forces GPs to move beyond generic claims about “superior returns” to articulate specific, measurable value propositions.

Stage 2: Persona Deep Dives

Participants draw LP Stack cards randomly and must immediately adapt their pitch to that specific persona. The intensity is intentional – you can’t rely on memorized presentations when facing a “slightly arrogant French corporate venture team expanding into new regions” versus a “shy, distant Danish family office that only invests alongside trusted co-LPs.”

Stage 3: Live Role-Playing

The real learning happens in simulated pitch sessions. Experienced practitioners play LP roles with method-acting intensity. The “impatient US wealth management firm in a hurry” actually interrupts presentations. The “very British DFI that won’t invest alongside shady family offices” asks probing questions about other LPs in the room.

A stack of LP profiles, the starting point to nail your LP Value proposition is to deeply understand the LP your are speaking with

What We’ve Learned: The Three Universal Truths

After training hundreds of emerging fund managers, three patterns emerge consistently:

Truth #1: LPs Care About More Than Returns

Every GP knows they need strong returns, but most underestimate how much LPs value operational excellence, impact measurement, governance standards, and relationship quality. The LP Value Proposition Map reveals that financial returns are just one of 16 evaluation criteria.

Truth #2: Different LPs Have Completely Different Priorities

A pension fund seeking 12% annual returns approaches decisions differently than an impact foundation focused on gender lens investing. Yet most GPs use identical pitches regardless of audience. The training forces customization based on deep LP psychology understanding.

Truth #3: Deeply understand LPs

The most successful training moments happen when GPs abandon their focus on the perfect pitch, and shift their attention to LPs, to truly, deeply trying to understand LPs. They ask questions. They are curious. “Seek to understand, not just to be understood”, as Stephen Covey would have said. GP’s understand, to be impactful, they need to engage with great, powerful questions, not just rapid-fire pitch decks.

The Workshop Dynamics: Where Learning Happens

The Amsterdam training rooms buzzed with nervous energy as participants cycled through different LP personas. A confident GP who dominated the corporate venture pitch may struggle completely when facing the “secretive Austrian family office that lost 100% of Africa investments and needs DFI anchor plus other family offices in the deal.”

The breakthrough were visible. Faces changed when a GP realizes their gender lens fund doesn’t just offer returns – it provides a “bragging rights” story for the Austrian family office, helps the Swedish DFI meet diversity mandates, and gives the university endowment a compelling narrative for stakeholders beyond just financial returns.

Beyond the Training Room: Real-World Application

The training’s effectiveness shows in results. GPs we have trained on nailing the LP Value Proposition tell us they have:

  • Shortened fundraising cycles because they can immediately identify which LPs align with their value proposition
  • Higher close rates when they pitch, as presentations are more precisely tailored to LP priorities
  • Better LP relationships built on genuine understanding rather than generic partnerships
  • More confident pitching because they’ve practiced against realistic, challenging scenarios

The Future Of Shaping Better LP-GP Relationships

As LP markets become increasingly sophisticated and competitive, the days of generic fund pitches are ending. LPs want partners who understand their motivations, constraints, objectives, and decision-making processes at a granular level.

The LP Value Proposition training methodology prepares emerging fund managers for this reality. By deeply understanding LP psychology through realistic role-playing, GPs develop the empathy and adaptability needed for successful fundraising.

The next time you’re in a pitch meeting, remember: your LP isn’t evaluating just your fund – they’re evaluating whether you understand their world well enough to be a trusted partner for the next decade.

The most successful fund managers don’t just raise capital – they attract capital by becoming the partners LPs actually want to work with. To do this, start by deeply understanding your LPs – and make sure your value proposition to them nails this.

(Read also part I: What’s your LP Value Proposition?)


The 2X GP Sprint accelerator has run three cohorts to date for emerging fund managers globally. The training materials has been used widely for emerging fund managers across programs and executive education programs.

Chris Rangen is a fund strategy advisor who has worked with 250+ emerging fund managers globally. He runs global VC Masterclasses and teaches at leading programs like IMD’s Venture Asset Management Program, led by Jim Pulcrano (Lausanne), and Newton Venture Program (London).

The work in the VC space is largely thanks to great clients, partners and most of all 250+ emerging fund managers around the world. A big thanks to Marc PenkalaRick Rasmussen and Scott B. Newton for discussions around this topic. A shoutout to Holger Nils Pohl for helping all of us working visually, and Alexander Osterwalder for helping the world think about value propositions more clearly.

The LP Value Proposition Map and LP Stack training materials are available through the programs and Masterclasses and at strategytools.io.

(A story on exits in MENA. Based on the fictive fund DVP)

The Transformation Was Stunning.

When Dubai Venture Partners (DVP) closed their Fund I in 2021, they were another promising Dubai-based early-stage fund with big ambitions but limited exit experience. Fast forward to 2025, and their Fund II portfolio is generating the kind of exit momentum that’s making international LPs take notice.

What Changed? They Discovered The GP Exit Canvas.

The GP Exit Canvas: a must-have in every GP’s toolkit (Rangen, 2024)

 The Fund I Learning Curve

Like many first-time fund managers in MENA, DVP’s initial approach was investment-heavy, exit-light. While MENA secured $1.9B across 2024 and saw UAE contribute 50% of total exits, the hard truth was many funds—including DVP—weren’t systematically preparing for liquidity events from day one.

“We were brilliant at spotting potential,” recalls Managing Partner S. Al-Mansouri, “but we were essentially hoping exits would happen rather than engineering them.”

DVP — Dubai Venture Partners (fictional VC firm)

The Fund II Revolution

This all changed when DVP got DFDF as anchor LP for fund II. “Suddenly, we were being asked questions around exits and liquidity paths that our team had never even thought about. DFDF was a superb LP, coaching us to think more strategically on liquidity”

Armed with the GP Exit Canvas framework, DVP’s Fund II approach became surgical:

Pre-Deal Assessment: Every deal now includes exit scenario modeling upfront. No more “we’ll figure it out later.”. The Outcome Canvas and Exit Routes Canvas are now core pillar of any investment memo.

 Key Documents: Working with leading MENA exit expert Abdullah Mutawi of Taylor Wessing—who has led over 100 venture capital financing transactions—they standardized governance structures that facilitate rather than hinder exit processes. The Taylor Wessing exit guide was a superb source of inspiration and guidance. From the very first investment in fund II, exit clauses, exit mechanisms and exit timelines were now a fixture in every term sheet.

Exit Strategy BOD Day: Annual portfolio reviews became exit readiness assessments, with each company rated on preparation metrics. DVP brought structure to MENA boards, hosting the annual Exit Strategy Board of Directors day for each of the portfolio companies.

Exit Advisors: Once they zoomed in on exits and liquidity, the team at DVP realized there are many, highly qualified exit advisors in the region. Investment bankers, lawyers and M&A corporate development executives suddenly took on a new, strategic importance for DVP.

Exit Network: They mapped relationships with acquirers, family offices, and public market players before they needed them. DVP established their first ever Head of DPI (Chief Exit Officer), modelled after the role of Rabih I. Khoury, Partner and Chief Exit Officer at MEVP. What started as an empty page, grew to a strategic exit network of 800+ contacts in just 18 months.

Exit dealmaking: Maybe the most important factor, the ability to work strategically and structure exit transactions and liquidity deals. The team built confidence, mastery and the ability to close deals, including going back to the portfolio in fund I and start structuring partial secondaries along the way, a strategy that would have been impossible to imagine just two years ago.

The AWS AI Acceleration Factor

The timing couldn’t have been better. AWS’s recent $5B+ commitment to accelerate AI adoption in Saudi Arabia and MENA, including their groundbreaking AI Zone partnership with HUMAIN, created a perfect storm of opportunity.

Three of DVP’s Fund II AI-focused portfolio companies are now in various stages of active exit processes:

  • NeuralFlow AI (Series A): Acquired by a Gulf sovereign tech fund for $45M (4.2x)
  • Desert Analytics (Series B): In advanced M&A talks with a US tech giant
  • Smart City Tech (Pre-IPO): Preparing for Saudi exchange listing in Q4 2025

The Numbers Speak

Fund II’s current portfolio metrics:

  • 8 portfolio companies already showing clear exit paths
  • 100% of portfolio founders discussing exit paths regularly with the board
  • $120M in early liquidity from exits from $45M deployed capital
  • Average time to exit transaction: 18 months (vs 9 years in Fund I)

 What DFDF And Others Are Learning

Dubai Future District Fund (DFDF), with its AED 1 billion in committed capital and focus on Future of Finance and Future Economies, has been guiding DVP’s exit-first methodology closely. The fund is now implementing similar frameworks across their portfolio.

“The old venture model in MENA was ‘spray and pray,’” said the CEO at MAGNiTT at a recent podcast. “What DVP proved is that systematic exit preparation isn’t just possible here—it’s essential for sustainable fund returns.”

The Regional Ripple Effect

With recent major MENA exits like PureHealth’s $8.87B IPO and the increasing M&A activity across the region, LPs are finally seeing what many have waited for: consistent liquidity in MENA venture.

The GP Exit Canvas isn’t just a framework—it’s becoming the competitive advantage that separates tourist capital from committed, long-term value creators in the region.

The Bottom Line

Fund managers across emerging markets are taking notes. When you think exits from day one, you don’t just improve your odds—you fundamentally change how you build companies, and the GP Exit Canvas is the right tool for the job.

Ready to revolutionize your fund’s exit strategy? The GP Exit Canvas is available at strategytools.io Ready to explore more? Scale Up MENA! (august 2026)


What’s your ecosystem’s biggest exit challenge? Share your thoughts below

#VentureCapital #MENA #Dubai #ExitStrategy #GPExitCanvas #AI #AWS #StartupEcosystem #VC #Exits #Innovation #TechInvesting #ScaleUpMena

In most venture capital ecosystems, the lack of exits and liquidity events form a massive challenge for LPs, GPs, founders, employees and the next generation of entrepreneurs alike. Yet, we see investors, like Silverback Holdings, being able to generate liquidity events along the journey. In our work with investment firms we have been able to build more exit skills, exit capacity and successful exit transactions. The secret? Using the Exit Journey Canvas.

In this post, we invited key ecosystem builders like David van Dijk and Anthony William Catt to share their invaluable views on exits and liquidity in the market.  Grab the canvas. Join the conversation and good luck on getting more strategic exits and liquidity in your portfolio.

Chris Rangen & Claude.ai, with key contributions from David van Dijk & Anthony William Catt

Preface: How Ecosystem Scales

For the startup ecosystem to thrive, we need to accelerate exits and unlock liquidity. Without visible success stories, confidence falters and capital slows. Liquidity proves that the system works.

Major exits like Paystack’s acquisition by Stripe and Expensya’s sale to Medius demonstrate that startups from Africa and other emerging markets can achieve high-value outcomes. These events not only attract global investor attention but also validate the viability of the ecosystem.

Just as important is what happens after the exit. In Nigeria, members of the “Paystack Mafia”—former employees and early backers—have become active investors and mentors, supporting a wave of new startups. In Tunisia, Expensya’s exit generated over $10 million in employee payouts, instantly creating a new pool of angel investors.

This cycle of capital and talent reinvestment builds momentum. It’s how ecosystems scale—from early wins to sustained growth.

– David van Dijk, Team Lead Boost Africa TA, Co-Lead African Angel Academy.

Why, Exit Journey?

For many VC firms, especially those managing their first or second funds, the transition from “investing in great companies” to “creating liquidity events” represents a fundamental shift in mindset and capability.

Over the past two years, we have worked with investment firms across Europe, MENA, Africa, APAC and North America on creating more exits.

One Of Our ‘Secret Tools’? The Exit Journey Canvas.

What Is The Exit Journey Canvas?

The Exit Journey Canvas provides a structured approach to navigate the shift from investments to generating exits at scale. The canvas is a ten-step, visual workflow for how fund managers, from Senior partners to associates, can bring a structured workflow to exits and liquidity in the existing investment portfolio.

It is a canvas perfectly suited for exit teams, Head of DPI or anyone tasked with creating exits and liquidity in an existing portfolio. Note, the Exit Journey Canvas is not designed for working on exit paths pre-investment. For that purpose we recommend the GP Exit Canvas.

The Exit Journey Canvas:
  1. Exit Assessment How do we rank our Portfolio companies on exit readiness and exit maturity? Is there any exit, liquidity or even partial liquidity potential in our companies? Do we have any specific companies we should take on the Exit Journey?
  2. Exit alignment Do we have full alignment on liquidity and exit between the other investors, the board, founders and management team?
  3. Exit mapping How well do we know the landscape for exits and liquidity?
  4. Exit routes Have we mapped out the top routes and most likely candidates?
  5. Exit strategy & roadmap Have we created the gameplan and roadmap to succeed?
  6. Exit team Who should be on the deal team?
  7. Exit process Do we have a timeline and clear, step-by-step process?
  8. Exit outreach How do we lead the a successful exit outreach and competitive process?
  9. Exit transaction Do we have the experience, skills and team to close a successful transaction?
  10. DPI (Distributions to our LPs) Are we ready to start paying out some distributions to our Limited Partners?

The Exit Canvas, in connection with the five other deep dive canvases, helps any team establish a step-by-step process to radically increase the chances of a successful liquidity event, and ultimately LP returns.

Want the Exit Journey Toolkit? Download here.

The Challenge Of Portfolio Exits

Consider the typical mid-fund scenario: you’re seven years into your fund lifecycle, your best investments are showing strong traction, but exits remain elusive. Your LPs are asking about liquidity timelines, founders are focused on growth over exit preparation, and potential acquirers aren’t yet taking serious interest. This is where the Exit Journey Canvas becomes invaluable.

Unlike the GP Exit Canvas (read here) , which embeds exit thinking into investment decisions, the Exit Journey is designed for active portfolio management. It provides a systematic approach to evaluate, prepare, and execute exits for companies already in your portfolio.

Canvas In Action: Kilimanjaro Ventures Fund III

To illustrate the Exit Journey in practice, let’s follow Kilimanjaro Ventures’ evolution. Now managing their third fund—a $100M vehicle launched in 2020—they’ve become one of East Africa’s most successful venture capital firms. Their proven exit track record from Funds I and II has attracted larger LPs and enabled bigger check sizes, typically $3-8M investments in Series A and B rounds across Africa. Across the portfolio, KV III is now regularly updating the portfolio ranking by exit readiness (management and process readiness) and exit maturity (good return potential).

By Fund III, Kilimanjaro has expanded beyond East Africa into West Africa, making their largest investment to date: $6M into Lagos-based RideConnect, a pan-African mobility platform competing with traditional ride-hailing services.

Let’s walk through each step of the Exit Journey using RideConnect and other Fund III portfolio companies as examples.

1. Exit Assessment: Identifying Exit Potential

The Canvas: Systematically evaluate each portfolio company’s exit readiness and potential, creating a pipeline of exit candidates.

Kilimanjaro’s Approach: Five years into Fund III, the team conducts their quarterly exit assessment across 22 portfolio companies using their refined scorecard system. They evaluate companies across six dimensions: financial performance, market position, strategic value, management quality, exit market conditions, and competitive differentiation.

Their Q3 2026 assessment reveals distinct categories:

Immediate Exit Potential: RideConnect (mobility) leads with $12M ARR, operations in 6 African countries, 2.5 million active users, and increasing strategic buyer interest as global mobility companies seek African expansion.

12-Month Exit Window: PayFlow (B2B payments) shows strong unit economics but needs to achieve $5M ARR threshold that strategic buyers typically require for serious consideration.

24+ Month Timeline: AgriLogistics (supply chain) has excellent technology and partnerships but requires scale across 10+ countries before becoming attractive to international buyers.

The assessment prioritizes RideConnect based on multiple factors: proven product-market fit across diverse African markets, strong unit economics in major cities, and a competitive landscape where international players are actively acquiring local champions.

2. Exit Alignment: Building Internal Consensus

The Canvas: Ensure full alignment between investors, board members, and founding teams on exit strategy and timeline.

Kilimanjaro’s Approach: For RideConnect, their highest-priority exit candidate, Kilimanjaro schedules alignment sessions with CEO A. Okafore and the founding team. Initial discussions reveal interesting dynamics: the founders are excited about exit possibilities but want to ensure any acquisition preserves their vision for African mobility innovation.

Through structured workshops, they establish shared priorities:

●       Achieve minimum 8x return for all investors (targeting $100M+ exit value)

●       Maintain operational independence for African markets

●       Preserve employment for RideConnect’s 400+ person team

●       Complete transaction within 18 months to align with fund timeline

The founding team agrees to begin exit preparation while continuing aggressive expansion into Ghana and Senegal. Board consensus emerges around positioning RideConnect as the leading African mobility platform rather than just a Nigerian success story.

For PayFlow, alignment sessions reveal the founding team prefers to raise additional growth capital rather than pursue exit. Kilimanjaro agrees to support a bridge round while keeping exit optionality open for 2027.

3. Exit Mapping: Understanding The Landscape

The Canvas: Comprehensively map potential acquirers, market conditions, and competitive dynamics that will influence exit opportunities. To assist teams here, we also recommend using the Exit Landscape Map and GP Exit Paths to assist the quality of research and market mapping at stage. These tools are a part of the GP’s toolbox and can be brought in to give a more analytical way of working for the GP team.

Using the GP Exit Paths, the KV team may realize the best, or most likely exit paths are going to be strategic M&A, PE, Partial Secondaries and IPO as a far-away, unlikely option.

Kilimanjaro’s Approach: For RideConnect, their mapping process identifies four categories of potential acquirers in a possible M&A deal.

Global Mobility Giants: Uber, Bolt, and DiDi are all expanding African presence. Recent transactions suggest 6-10x revenue multiples for profitable mobility companies with strong market positions.

Regional Tech Champions: Jumia and Interswitch have both signaled interest in mobility investments. These buyers value local market knowledge and regulatory relationships.

Automotive Strategic Buyers: Volkswagen, Toyota, and local partners like Stallion Group seek African mobility data and customer relationships for future automotive strategies.

Financial Services Integration: Banks like Access Bank and fintech companies see mobility platforms as customer acquisition channels for financial services.

The mapping reveals critical timing insights: Uber has recently appointed a new Africa head with aggressive expansion mandates. Bolt raised $700M specifically for emerging market expansion. DiDi is exploring African entry after successful Latin American expansion.

Competitive analysis shows that Uber’s African operations remain subscale compared to their global footprint, creating acquisition motivation. Bolt’s recent Lagos entry validates the market but also creates urgency for consolidation.

Partial secondaries: through this initial mapping exercise, existing co-investors indicate they might be willing to take half of Kilimanjaro’s shares, at a ‘reasonable’ discount.While not a priority at this point, secondaries should never be disregarded and gets stored away as an option for the team at Kilimanjaro Ventures.

4. Exit Routes: Prioritizing Pathways

The Canvas: Identify and prioritize the most promising exit routes based on company readiness, market conditions, and strategic fit. To dig deeper, we frequently suggest using the Exit Routes Canvas at this stage. The Exit Routes canvas is a superb tool to map out strategic groups and start listing specific buyers and what would make this deal relevant to them. Having used the Exit Routes Canvas is 100’s of Masterclasses and Workshops, this is one of the tools people tend to call “extremely useful”.

Kilimanjaro’s Approach: Based on mapping analysis, they prioritize RideConnect’s exit routes:

Primary Route: Strategic acquisition by Uber for African expansion, targeting Q4 2027. This offers highest potential valuation, proven integration playbook, and global scaling opportunities.

Secondary Route: Acquisition by Bolt to defend their African expansion strategy, potentially faster timeline but lower valuation multiples.

Tertiary Route: Sale to regional technology champion (Jumia or Interswitch) for ecosystem integration, good cultural fit but limited international scaling.

They consciously deprioritize automotive strategic buyers due to longer integration timelines and uncertain synergy realization.

For each route, they develop specific preparation requirements. The Uber route requires demonstrating regulatory compliance across all markets, driver/rider retention metrics, and competitive differentiation. The Bolt route needs detailed competitive intelligence and market share documentation. Regional buyers want comprehensive African expansion plans and partnership possibilities.

5. Exit Strategy & Roadmap: Building The Plan

The Canvas: Develop detailed roadmaps for preparing portfolio companies for exit, including milestones, timelines, and resource requirements. Two canvases serve as great digging deeper tools here; the Exit Strategy Canvas (inspired by the  book, Exit Path), and Exit Roadmap. These tools are designed to be used by  the project team, in collaboration with management, board and key stakeholders.

Kilimanjaro’s Approach: For RideConnect’s primary exit route (Uber acquisition), they create a 12-month preparation roadmap:

Months 1-3: Complete comprehensive financial audit across all operating countries, compile regulatory compliance documentation, and standardize reporting across markets. Kilimanjaro connects RideConnect with PwC for multi-country audit coordination.

Months 4-6: Develop detailed competitive analysis showing market leadership positions, compile driver and rider satisfaction data, and document technology infrastructure scalability. Engage with McKinsey for strategic positioning analysis.

Months 7-9: Prepare integration documentation showing operational similarities with Uber’s platform, complete technical due diligence preparation, and develop management presentation materials for buyer meetings.

Months 10-12: Finalize expansion into Ghana and Senegal to demonstrate continued growth momentum, compile customer reference testimonials, and prepare detailed financial projections for combined entity scenarios.

Throughout this period, RideConnect continues aggressive market expansion while building exit readiness. Kilimanjaro provides dedicated project management support and covers all external advisor costs as portfolio support.

6. Exit Team: Assembling The Right Deal Team

The Canvas: Build a dedicated team, combining portfolio company management, VC firm expertise, and external advisors to execute exit processes. Frequently, a financial advisor and legal advisor would be involved here. For smaller deals, or secondary transactions that might not always be the case.

Kilimanjaro’s Approach: For RideConnect, they assemble a seven-person exit team reflecting the complexity and scale of the potential transaction:

From RideConnect: CEO Okafore leads strategic discussions and buyer relationships. CFO T.. Adeleke manages financial documentation and due diligence coordination. CTO D. Okwu handles technical integration discussions.

From Kilimanjaro: Managing Partner K.. Mwangi oversees overall process and leverages relationships with global mobility industry. Principal A. Kiprotich manages day-to-day coordination and timeline execution.

External Advisors: Investment banking team from Frontier Growth Capital Advisors  provides transaction expertise and international buyer access. Legal counsel from Temple Law Partners  handles multi-jurisdictional transaction structuring.

The team meets weekly during preparation phase and daily during active negotiations. Each member has clearly defined responsibilities and escalation authority for rapid decision-making.

For smaller portfolio exits, including secondaries,  Kilimanjaro uses streamlined three-person teams, but RideConnect’s scale and complexity justify the expanded structure.

7. Exit Process: Managing The Transaction

The Canvas: Execute systematic process for managing buyer outreach, due diligence, and negotiations while maintaining business operations.

Kilimanjaro’s Approach: When RideConnect achieves exit readiness in Q2 2027, they plan a structured process:

Weeks 1-3: Initial outreach to six target buyers through warm introductions. Mwangi will leverage her expanding global network to arrange conversations with Uber’s Africa strategy team and Bolt’s expansion executives.

Weeks 4-8: Management presentations to four interested buyers. RideConnect’s strong metrics (40% market share in Nigeria, profitability in Lagos and Abuja, 25% month-over-month growth in new markets) is expected to generate significant buyer interest.

Weeks 9-16: Due diligence process with three serious buyers (Uber, Bolt, and Jumia). The exit team is prepared to manage comprehensive data room setup across six countries, coordinate management interviews in multiple time zones, and respond to detailed technical and regulatory questions while ensuring RideConnect’s operations continue seamless expansion.

Weeks 17-20: Letter of intent negotiations. Discussions expected to cover strategic synergies including driver training programs, technology platform integration, and African market growth potential  that might increase valuation significantly above initial expectations.

Throughout the process, Kilimanjaro is prepared to maintain transparent communication with RideConnect’s management and provide  regular updates to their LPs on transaction progress and portfolio impact. The plan, the timeline and process is now ready to launch.

8. Exit Outreach: Activating Buyer Network

The Canvas: Systematically reach out to potential acquirers through warm introductions, industry connections, and strategic relationships.

Kilimanjaro’s Approach: Drawing on their expanded network from three successful funds, Kilimanjaro leverages multiple relationship paths:

Global VC Network: Their LP relationship with IFC connects them directly to Uber’s corporate development team through mutual portfolio connections.

Industry Conferences: At the Africa Tech Summit in Kigali, Mwangi arranges private meetings between RideConnect’s CEO and executives from three potential acquirers.

Advisory Relationships: Their strategic advisor, former Jumia executive N. Hodara, facilitates warm introductions to both Bolt and current Jumia leadership.

Portfolio Synergies: Their fintech portfolio company PayFlow has existing partnership with Interswitch, creating introduction path to their corporate venture arm.

Investment Banking Network:  Frontier Growth Capital Advisors leverages relationships with international clients to arrange strategic discussions with DiDi and other global mobility companies.

Each outreach approach is carefully customized. Conversations with Uber emphasize African market expertise and regulatory navigation. Bolt discussions focus on competitive differentiation and market share protection. Regional buyers hear about ecosystem integration and cross-selling opportunities.

The key success factor is activating multiple high-quality relationship paths simultaneously while maintaining process confidentiality and buyer competitiveness.

9. Exit Transaction: Closing The Deal

The Canvas: Manage final negotiations, due diligence, and closing process while protecting both investor and founder interests.

Kilimanjaro’s Approach: When Uber emerges as the preferred buyer for RideConnect at a $600M valuation, the transaction process intensifies significantly:

Legal Documentation:  Temple Law Partners leads purchase agreement negotiations across six jurisdictions, drawing on their experience with previous Kilimanjaro cross-border exits to navigate complex regulatory requirements.

Technical Integration Planning: Uber’s technical team conducts extensive API integration testing and driver platform compatibility analysis. RideConnect’s technical documentation prepared during the roadmap phase proves invaluable for accelerating this complex process.

Regulatory Approval Coordination: The transaction requires regulatory approvals in Nigeria, Kenya, Uganda, Ghana, Senegal, and Tanzania. Kilimanjaro coordinates with local legal counsel in each market to manage parallel approval processes.

Founder and Team Protection: Negotiations include employment agreements for RideConnect’s leadership team, equity retention in the combined entity, and operational independence guarantees that preserve the company’s African market focus and innovation culture.

Multi-Investor Coordination: Kilimanjaro coordinates with RideConnect’s other investors (including Series A lead TLcom Capital and strategic investor MTN Ventures) to ensure aligned negotiating positions and efficient documentation execution.

The transaction closes in 22 weeks from initial serious discussions, generating a 10.4x return for Kilimanjaro and establishing RideConnect’s founders as key leaders in Uber’s African expansion strategy.

10. DPI (Distributions To Paid-In Capital): Returning Capital To LPs

The Canvas: Efficiently process distributions while managing tax implications, LP communications, and fund performance reporting. Ultimately, your LPs will want their capital back – with proceeds; and on the back of a great exit event, there should be a timeline to pay out to LPs.

Kilimanjaro’s Approach: The RideConnect exit generates $62M in proceeds for Kilimanjaro’s $6M investment. The distribution process involves several strategic considerations:

LP Communication Strategy: Before closing, Kilimanjaro sends comprehensive transaction analysis to LPs explaining the strategic rationale, competitive process, and return implications. They host dedicated LP webinar featuring RideConnect’s CEO discussing the African mobility market opportunity and Uber’s integration plans.

Distribution Timing Optimization: They coordinate with fund administrators across multiple jurisdictions to process distributions within 45 days of closing, providing LPs with detailed tax documentation for US, European, and African tax reporting requirements.

Fund Performance Impact: The exit, the third in Fund III,  moves Fund III’s DPI from 0.2x to 0,8x, demonstrating concrete progress toward the fund’s 3.5x net return target and validating their expansion strategy into larger, pan-African investments.

Strategic LP Engagement: Several institutional LPs express strong interest in increasing commitments to Kilimanjaro’s upcoming Fund IV, with the RideConnect exit serving as a compelling case study for their ability to execute exits at significant scale.

Market Positioning: The successful exit to a global strategic buyer enhances Kilimanjaro’s reputation for executing international transactions, attracting attention from global corporates seeking African market entry partners.

Portfolio-Wide Application

Beyond the RideConnect success, Kilimanjaro applies the Exit Journey Canvas systematically across their Fund III portfolio:

PayFlow leverages their exit preparation to attract a strategic investment from Visa at a $40M valuation, providing partial liquidity for early investors while maintaining growth trajectory. For Kilimanjaro Ventures, a good opportunity to take 35% of their equity value off  the table.

AgriLogistics uses the Canvas to identify key gaps in the exit thinking early, accelerating their multi-country expansion and positioning for acquisition by a global supply chain company in 2028.

HealthTech Ghana completes a secondary sale of  the full equity position to a healthcare-focused growth fund, providing 4.2x returns to the fund. Two additional portfolio companies complete strategic acquisitions using refined processes from the RideConnect experience, with average exit multiples 25% higher than comparable transactions lacking systematic preparation. Three partial secondaries based on the thorough exit preparedness, Kilimanjaro Ventures is able to secure partial sales to new or existing investors in the market, proving a stand-out exit and liquidity skill.

Key Success Factors

The Exit Journey canvas’ effectiveness stems from addressing three critical challenges of portfolio exits at scale:

Systematic Over Opportunistic: Rather than waiting for buyers to discover portfolio companies, working on the canvas creates proactive exit processes that generate multiple options and competitive dynamics.

Preparation Drives Premium Valuations: Companies that systematically prepare for exits consistently achieve higher valuations and faster transaction timelines. RideConnect’s 10.4x return reflects both strong business performance and excellent exit execution.

Portfolio-Level Network Effects: By applying a strong exit discipline across multiple portfolio companies simultaneously, VCs create ecosystem momentum that attracts buyer attention to their entire portfolio and enhances their reputation for exit execution excellence.

Implementation Guidelines For Scale

For VC firms implementing the Exit Journey Canvas across larger portfolios:

Segment Portfolio by Exit Timeline: Apply different levels of exit focus based on company maturity and fund lifecycle requirements. Not every portfolio company needs immediate exit preparation.

Build Specialized Team Capabilities: At Fund III scale, dedicate specific team members to exit process management, international transaction coordination, and strategic buyer relationship development. These team members are Exit Team, Head of DPI or Chief Exit Officer (not familiar with the role of the Chief Exit Officer? Check out our favourite CEO in MENA, Rabih I. Khoury or how VC firms like Speedinvest think differently about paths to liquidity).

Invest in Infrastructure: Budget significantly for external advisors, legal coordination across multiple jurisdictions, and technical due diligence preparation. These investments compound across multiple transactions.

Maintain Operational Excellence: Ensure exit preparation enhances rather than distracts from business performance. The best exits come from companies demonstrating accelerating growth throughout the exit process.

Develop LP Communication Sophistication: Regular updates on exit pipeline development, competitive landscape analysis, and strategic buyer relationship building create LP confidence that supports larger fund sizes and better terms.

The Compound Effect At Scale

The most successful VC firms treat the Exit Journey not as a one-time process but as a core competency that improves with each transaction and compounds across fund generations.

Kilimanjaro Ventures’ success with RideConnect creates multiple strategic advantages: enhanced relationships with global strategic buyers, demonstrated capability for complex international transactions, validated processes for future exits at scale, and compelling case studies for Fund IV fundraising at $300M+ target size.

By systematically applying the Exit Journey Canvas across their portfolio, Kilimanjaro transforms from a regional fund that “hopes for exits” to an international-caliber firm that “engineers exits.” This transformation becomes a sustainable competitive advantage that drives superior returns for LPs, attracts higher-quality deal flow, and enables access to larger, more strategic investment opportunities.

The Exit Journey Canvas recognizes that in venture capital, building great companies is the foundation, but creating valuable exits requires sophisticated thinking, careful preparation, and disciplined execution. For VC firms ready to operate at international scale, the Canvas provides a proven roadmap for generating the liquidity that sophisticated LPs demand and reward with larger commitments and better fund terms.

Ecosystem Expert Opinion: Anthony William Catt

IPO Readiness & Public Market Optionality

The Canvas: Evaluate IPO readiness even if a public listing is not the chosen path to institutionalize governance, signal maturity, and preserve the option for future IPOs or higher-value M&A.

Why it matters: Most venture-backed exits do not end in an IPO. But the process of preparing for public markets forces companies to professionalize their operations in ways that buyers and later-stage investors value deeply. Auditable financials, formalized governance structures, and robust compliance mechanisms are not just IPO requirements – they are indicators of a company that is exit-ready in any scenario.

Strategic Benefits Of IPO-Style Preparation Include:

  • Higher multiples during M&A negotiations
  • Greater trust from institutional or strategic acquirers
  • Reduced diligence friction and deal acceleration
  • Optionality to pivot to public listing when markets open up

Kilimanjaro’s Approach:

In 2026, Kilimanjaro introduces a lightweight “IPO-style readiness audit” across its top five Fund III portfolio companies. The process reveals gaps in board independence, inconsistent audit quality across regions, and limited investor communications planning. The exercise prompts several actions:

  • RideConnect scores 84% on the readiness benchmark. This audit helps sharpen governance messaging during M&A discussions with Uber, reinforcing credibility.
  • HealthTech Ghana uses IPO-readiness work to strengthen board composition and secure a secondary sale to a healthcare-focused growth fund.
  • One company, previously overlooked by buyers, receives an unsolicited acquisition offer after its reporting package and compliance protocols were upgraded.

The firm concludes that IPO preparation – even without listing intent – significantly strengthens exit positioning and investor confidence across the board.

IPO Readiness Checklist: Key Elements To Benchmark

Implementation Tool:

IPO Readiness Checklist, use this tool to benchmark your top 3 companies annually. Even partial readiness work strengthens exit strategy and investor engagement.

– Anthony William Catt, Founder, Ventures 54, Building London Africa Network

Looking Ahead: To Liquidity Flows

Looking at maturing ecosystems, like Singapore, Switzerland and increasingly MENA, there is a clear trend of value creation, or rising MOIC and TVPI , across funds and investment vehicles. Yet, this may not automatically translate into DPI, or liquid cash-on-cash return. It requires both market maturity, skills development and dedicated resources building out the market.

For the entire industry to ‘work’, we need to be able to generate repeatable, sustainable cash flows back to the universe of limited partners. One starting point, use the Exit Journey Toolkit to expand your exit track record.

Want the Exit Journey Toolkit? Download here.

For venture capital firms, successful exits aren’t just the end goal—they’re the foundation upon which the entire investment thesis should be built. Yet many GPs approach exit planning as an afterthought, scrambling to find liquidity paths only when their fund lifecycle demands it.

The GP Exit Canvas offers a systematic approach to embedding exit strategy thinking from day one of the investment process.

Why Exit Strategy Matters From The Start

Traditional VC wisdom focuses heavily on picking winners and adding value post-investment. While these remain crucial, the most successful funds think backward from the exit. They understand that even the most promising startup with exceptional growth means nothing to LPs if there’s no clear path to liquidity.

The GP Exit Canvas provides a structured visual framework for integrating exit planning throughout the investment lifecycle, from initial due diligence through successful transaction completion.

GP Exit Canvas. Chris Rangen, 2024

The GP Exit Canvas is built around nine key building blocks:

1.      Pre-deal assessment

2.      Key documents

3.      Exit Strategy Board of Directors day

4.      Mapped out exit paths

5.      Exit Committee

6.      GP exit team

7.      Exit advisors

8.      Exit network

9.      Exit dealmaking

Get your copy here.

A Framework In Action: Kilimanjaro Ventures

To illustrate how the GP Exit Canvas works in practice, let’s follow Kilimanjaro Ventures, a fictional $50M early-stage VC fund based in Nairobi. Founded in 2023, the fund focuses on fintech, agritech, and healthtech startups across East Africa, with check sizes ranging from $500K to $2M.

Let’s walk through each of the nine elements of the canvas and see how Kilimanjaro Ventures applies these principles.

1. Pre-Deal Assessment: Building Exit Thinking Into Due Diligence

The GP Exit Canvas: Before writing a check, assess the realistic exit pathways and timeline for each potential investment.

Kilimanjaro’s Approach: When evaluating FlexiPay, a Kenyan mobile payments startup, Kilimanjaro’s team doesn’t just analyze the market opportunity and founding team. They specifically research the exit landscape. They identify that Safaricom has acquired three fintech companies in the past four years, that PayPal has established a $200M Africa M&A strategy, and that two similar startups achieved successful exits to regional banks within 18-24 months.

This analysis reveals multiple potential exit paths: strategic acquisition by telecom operators, acquisition by international payment companies expanding into Africa, or acquisition by regional financial institutions. The team also notes that the 4-6 year exit timeline aligns well with their fund’s seven-year lifecycle.

Most importantly, they identify potential red flags: regulatory uncertainty around mobile payments and the fact that most successful exits in this space required companies to achieve profitability first.

2. Key Documents: The Foundation Of Future Exits

The GP Exit Canvas: Structure legal documents, governance, and strategic partnerships to facilitate rather than hinder future exits.

Kilimanjaro’s Approach: Drawing from their pre-deal assessment, Kilimanjaro structures their FlexiPay investment with exit optimization in mind. They negotiate liquidation preferences that provide downside protection while ensuring founder alignment with exit goals. Their board composition includes industry connections who could facilitate strategic introductions.

Critically, they establish a tiered exit model in their investment documents. If FlexiPay achieves certain revenue milestones, Kilimanjaro commits to actively facilitate introductions to their network of potential acquirers. This creates alignment between growth goals and exit preparation.

They also ensure that their shareholder agreement includes tag-along rights and defines the process for board approval of exit opportunities, streamlining future transaction processes.

3. Exit Strategy BOD Day: Annual Strategic Planning

The GP Exit Canvas: Dedicate specific board meetings annually to exit strategy planning and preparation.

Kilimanjaro’s Approach: Every January, Kilimanjaro hosts “Exit Strategy Board Days” for each portfolio company. For FlexiPay, this means bringing together the founding team, board members, and invited industry experts to assess exit readiness.

During FlexiPay’s 2025 Exit Strategy BOD Day, they review the competitive landscape, assess which strategic buyers have been most active, and identify gaps in the company’s exit readiness. They discover that while FlexiPay has strong user growth, their compliance documentation isn’t ready for institutional buyer due diligence.

The session results in a concrete 90-day plan: hire a compliance officer, complete SOC 2 certification, and document all regulatory approvals. Kilimanjaro commits to introducing FlexiPay to their network contact at PwC for the compliance work.

4. Mapped Out Exit Paths: Multiple Scenarios, Multiple Timelines

The GP Exit Canvas: Identify and actively develop multiple potential exit pathways rather than betting on a single outcome.

Kilimanjaro’s Approach: For FlexiPay, they map out four distinct exit paths:

  • Strategic Acquisition by Safaricom (18-month timeline): Leveraging their board member’s previous relationship with Safaricom’s corp dev team
  • Acquisition by International Player (24-month timeline): PayPal, Mastercard, or Stripe expanding African operations
  • Regional Bank Acquisition (12-18 month timeline): Equity Bank or KCB Bank seeking fintech capabilities
  • Secondary Sale to Later-Stage Fund (30-month timeline): Selling to TLcom Capital or Partech for their Series B

Each path has different preparation requirements, timelines, and valuation expectations. By maintaining multiple paths, Kilimanjaro ensures they’re not dependent on a single buyer’s strategic priorities.

5. Exit Dealmaking: Execution Excellence

The GP Exit Canvas: Develop repeatable processes and expertise for managing exit transactions.

Kilimanjaro’s Approach: When FlexiPay begins attracting acquisition interest from Equity Bank, Kilimanjaro’s systematic approach pays dividends. They’ve already established relationships with three investment banks that specialize in African fintech transactions.

Their exit dealmaking process includes standardized data room preparation (they maintain updated investor materials quarterly), a clear communication protocol with founders about managing buyer relationships, and predetermined negotiation priorities.

Most importantly, because they mapped out multiple exit paths, when Equity Bank’s initial offer comes in below expectations, they can credibly reference their ongoing conversations with Visa’s Africa team to negotiate better terms.

6. Exit Advisors: Building The Right Support Network

The GP Exit Canvas: Cultivate relationships with investment bankers, lawyers, and other advisors before you need them.

Kilimanjaro’s Approach: Kilimanjaro maintains active relationships with three investment banks focused on African tech (including Afreximbank and Standard Investment Bank), two law firms specializing in M&A transactions, and accounting firms experienced in venture-backed company exits.

For FlexiPay, they engage Bowmans Law as transaction counsel early in the process. Because they’ve worked with Bowmans on two previous exits, the legal team already understands Kilimanjaro’s standard positions on key deal terms, accelerating the transaction timeline.

They also leverage their relationship with KPMG for buy-side financial due diligence support, helping Equity Bank move quickly through their analysis.

7. GP Exit Team: Internal Capabilities And Expertise

The GP Exit Canvas: Build internal team capabilities for managing exits, rather than outsourcing all exit expertise.

Kilimanjaro’s Approach: Kilimanjaro’s four-person team includes Sarah Mwangi, a partner who previously led corp dev at Safaricom. Sarah leads all exit processes and maintains relationships with strategic buyers across their target sectors.

The team also includes James Ochieng, who handles all legal and financial aspects of transactions. This internal expertise means they can move quickly when opportunities arise and provide sophisticated guidance to founders throughout the process.

For FlexiPay’s exit, Sarah leverages her network to arrange informal conversations with three potential buyers before launching a formal process, helping gauge market interest and refine their approach.

8. Exit Network: Ecosystem Relationships

The GP Exit Canvas: Systematically build relationships with potential acquirors, co-investors, and industry players.

Kilimanjaro’s Approach: Kilimanjaro treats network building as a core fund activity. They host quarterly “Africa Fintech Roundtables” bringing together portfolio companies, potential strategic buyers, and other investors.

These events serve multiple purposes: they provide value to portfolio companies through industry connections, they keep Kilimanjaro top-of-mind with potential acquirers, and they create deal flow for future investments.

When FlexiPay’s exit opportunity emerges, Kilimanjaro can quickly activate relationships with five potential buyers, creating competitive tension that drives valuation.

9. Exit Committee: Governance And Decision-Making

The GP Exit Canvas: Establish clear governance processes for making exit decisions and managing founder relationships.

Kilimanjaro’s Approach: Kilimanjaro’s exit committee includes both fund partners plus their LP advisory board representative from Development Bank of Southern Africa. This structure ensures alignment between the fund’s exit decisions and LP expectations.

For FlexiPay, when multiple exit opportunities emerge simultaneously, the exit committee provides a structured process for evaluating options. They use a weighted scoring matrix considering valuation, strategic fit, transaction certainty, and timeline.

The committee also manages the delicate founder relationship during the exit process, ensuring that FlexiPay’s founders remain focused on business operations while exit discussions proceed.

KV GP team celebrating the exit to Equity Bank

The Results: Strategic Success

Four years after investment, FlexiPay successfully exits to Equity Bank for $12M, representing a 6x return for Kilimanjaro Ventures. But the real success lies in the process: because they planned systematically from day one, they managed a competitive process that took only four months from initial interest to closing.

Key Lessons For GP Teams

The GP Exit Canvas reveals several critical insights for venture capital firms:

Exit planning isn’t separate from investment strategy—it is investment strategy. The most successful VCs think backward from liquidity events when making investment decisions.

Systematic beats sporadic. Funds that build repeatable processes for exit planning consistently outperform those that approach each exit as a unique event.

Relationships matter more than financial engineering. The most valuable exits come from authentic relationships with strategic buyers built over years, not months.

Multiple paths create optionality. Funds that develop multiple exit scenarios for each investment can optimize timing and valuation when opportunities arise.

Internal capabilities accelerate external opportunities. Building exit expertise within the fund team pays dividends across the entire portfolio.

Implementing The Canvas

For GPs looking to implement the Exit Canvas approach, start with your next investment decision. Before you commit capital, work through each element of the canvas. Identify potential exit paths, map out required relationships, and build exit considerations into your investment structure.

The goal isn’t to predict exactly how each investment will exit—it’s to ensure you’ve created the conditions for successful exits when opportunities arise.

The most successful venture capital firms don’t just pick winners; they systematically create the conditions for winning exits. The GP Exit Canvas provides the framework for building that systematic approach into every aspect of your fund’s operations.

In the rapidly evolving venture landscape, LPs increasingly evaluate GPs not just on their ability to identify promising startups, but on their track record of creating successful liquidity events. The GP Exit Canvas ensures that exit strategy thinking becomes a core competency, not an afterthought.

For emerging market funds like our fictional Kilimanjaro Ventures, this systematic approach becomes even more critical. With smaller pools of potential acquirers and less developed exit markets, the discipline of the GP Exit Canvas can mean the difference between a successful fund and one that struggles to return capital to LPs.

The canvas works because it transforms exit planning from a discrete event into an ongoing strategic capability. And in venture capital, capabilities compound over time into competitive advantages that drive superior returns for LPs and successful outcomes for entrepreneurs.

Read also Part II: How Fund Managers Can Use the GP Exit Canvas (part II)

A big thanks to Rosanne Whalley, AHL Ventures and Daniel Keiper-Knorr, Speedinvest for the conversations and webinars that led to the development of the GP Exit Canvas.

The GP Exit Canvas isn’t a one-size-fits-all solution—it’s a flexible, visual framework that adapts to different fund strategies, geographies, and market conditions. Here’s how fund managers across various contexts can implement the GP Exit Canvas for successful exits.

Part I: The GP Exit Canvas: Strategic Exit Planning for Venture Capital Firms: the story of Kilimanjaro Ventures (read part I first)

The GP Exit Canvas, Chris Rangen, 2024

For Early-Stage Funds

Micro VCs and Pre-Seed Funds: Your exit timelines are longer, but your influence on exit preparation is often highest. Use the Pre-Deal Assessment to identify companies with clear paths to Series A funding and beyond. Focus your Key Documents section on ensuring clean cap tables and founder-friendly terms that won’t complicate future fundraising. Your Exit Network should emphasize relationships with later-stage VCs who could provide secondary liquidity.

Series A Funds: You have the sweet spot of influence and timeline alignment. Your Exit Strategy BOD Days should focus heavily on building enterprise value and market position. Use Mapped Out Exit Paths to balance strategic acquisition possibilities with IPO preparation for your highest-potential investments. Your Exit Team should include someone with public company experience.

For Growth And Late-Stage Funds

Growth Equity Funds: Your exit timelines are compressed, making the Exit Committee and Exit Dealmaking components critical. Focus on companies that are already demonstrating clear paths to profitability and have addressed major scaling challenges. Your Exit Advisors network should include investment banks with strong sector expertise and track records in your target exit size range.

Pre-IPO Funds: The canvas becomes a checklist for public market readiness. Your Exit Strategy BOD Days should simulate board meetings of public companies. Exit Advisors should include auditors, underwriters, and public company executives. Your Exit Network needs to include institutional investors and research analysts.

For Sector-Specific Funds

Healthcare and Biotech Funds: Your Pre-Deal Assessment must include regulatory pathway analysis and IP landscape mapping. Exit paths typically center on strategic acquisitions by pharma companies or medical device manufacturers. Your Exit Network should include corporate development professionals at target acquirers, and your Exit Team needs regulatory expertise.

Enterprise Software Funds: Focus on recurring revenue quality and customer concentration in your Pre-Deal Assessment. Your Exit paths often include both strategic acquisition by larger software companies and potential public offerings. Exit Strategy BOD Days should emphasize metrics that matter to both strategic and financial buyers.

Climate and Impact Funds: Your exit considerations must balance financial returns with mission alignment. Use the Exit Committee to establish clear frameworks for evaluating offers that might compromise impact goals. Your Exit Network should include impact-focused strategics and values-aligned acquirers.

For Geographic-Specific Applications

Emerging Market Funds: Like Kilimanjaro Ventures, your Exit Network building becomes even more critical due to smaller pools of potential acquirers. Focus heavily on relationships with international strategics expanding into your markets. Your Exit Committee should include advisors with cross-border transaction experience.

European Funds: Leverage the strong M&A market and multiple exit jurisdictions. Your Mapped Out Exit Paths should consider both local and pan-European strategic buyers. Post-Brexit, include regulatory considerations in your Key Documents planning.

Asian Funds: Consider the unique exit landscape including strong strategic buyer appetite and active public markets. Your Exit Network should span both regional and international players, and your Exit Team should understand local market dynamics.

For Different Fund Sizes

$10-50M Funds: Focus on building repeatable processes that don’t require large teams. Your Exit Team might be just one partner, but ensure they have strong external advisor relationships. Use the Exit Network strategically—you can’t cover every potential buyer, so focus on the most active acquirers in your sectors.

$100M+ Funds: You can afford specialized roles and sophisticated exit planning. Consider dedicated exit partners or principals. Your Exit Advisors can include multiple investment banks for different transaction sizes. Use your scale to host larger industry events that bring together multiple potential acquirers.

$500M+ Mega Funds: Your exit planning needs to consider market impact and public market readiness for your largest positions. Your Exit Committee should include public market investors. Consider hiring former investment bankers or corporate development executives full-time.

Customization Guidelines

Adapt the Timeline: Early-stage funds might plan 7-10 year exit horizons, while growth funds might focus on 2-4 years. Adjust your Exit Strategy BOD Day frequency and urgency accordingly.

Scale the Network: Smaller funds should focus on deeper relationships with fewer potential acquirers. Larger funds can cast wider nets but need systems to manage relationships systematically.

Modify the Documentation: Your Key Documents section should reflect your typical deal terms and structures. Growth equity deals have different exit consideration than seed investments.

Adjust Committee Structure: Solo GPs might have external advisors serve exit committee roles. Large funds might have dedicated exit committees for different portfolio segments.

Implementation Roadmap

Month 1: Complete Pre-Deal Assessment for your three most promising current investments. Identify gaps in your exit knowledge and planning.

Month 2: Audit your Key Documents across the portfolio. Identify any structural impediments to future exits and plan to address them.

Month 3: Schedule Exit Strategy BOD Days for your top five investments over the next six months.

Month 4: Map out detailed exit paths for your most mature investments. Begin building target acquirer relationships.

Month 5: Establish relationships with 2-3 investment banks and transaction attorneys in your focus areas.

Month 6: Formalize your internal Exit Team roles and external Exit Committee structure.

The key to successful implementation is starting small and building systematically. Choose one element of the canvas to focus on each quarter, rather than trying to implement everything simultaneously. The canvas works best when it becomes integrated into your fund’s standard operating procedures, not treated as a separate project.

Remember that the GP Exit Canvas isn’t about predicting the future—it’s about creating the conditions for successful exits when opportunities arise. By building these capabilities systematically, fund managers can transform exit planning from a reactive scramble into a proactive competitive advantage.

Key Lessons For GP Teams

The GP Exit Canvas reveals several critical insights for venture capital firms:

Exit planning isn’t separate from investment strategy—it is investment strategy. The most successful VCs think backward from liquidity events when making investment decisions.

Systematic beats sporadic. Funds that build repeatable processes for exit planning consistently outperform those that approach each exit as a unique event.

Relationships matter more than financial engineering. The most valuable exits come from authentic relationships with strategic buyers built over years, not months.

Multiple paths create optionality. Funds that develop multiple exit scenarios for each investment can optimize timing and valuation when opportunities arise.

Internal capabilities accelerate external opportunities. Building exit expertise within the fund team pays dividends across the entire portfolio.

Implementing The Canvas

For GPs looking to implement the Exit Canvas approach, start with your next investment decision. Before you commit capital, work through each element of the canvas. Identify potential exit paths, map out required relationships, and build exit considerations into your investment structure.

The goal isn’t to predict exactly how each investment will exit—it’s to ensure you’ve created the conditions for successful exits when opportunities arise.

The most successful venture capital firms don’t just pick winners; they systematically create the conditions for winning exits. The GP Exit Canvas provides the framework for building that systematic approach into every aspect of your fund’s operations.

In the rapidly evolving venture landscape, LPs increasingly evaluate GPs not just on their ability to identify promising startups, but on their track record of creating successful liquidity events. The GP Exit Canvas ensures that exit strategy thinking becomes a core competency, not an afterthought.

For emerging market funds like our fictional Kilimanjaro Ventures (read the post), this systematic approach becomes even more critical. With smaller pools of potential acquirers and less developed exit markets, the discipline of the GP Exit Canvas can mean the difference between a successful fund and one that struggles to return capital to LPs.

The framework works because it transforms exit planning from a discrete event into an ongoing strategic capability. And in venture capital, capabilities compound over time into competitive advantages that drive superior returns for LPs and successful outcomes for entrepreneurs.

Read also part I: the story of Kilimanjaro Ventures.

A big thanks to Rosanne Whalley AHL Venture Partners and Daniel Keiper-KnorrSpeedinvest for the conversations and webinars that led to the development of the GP Exit Canvas.